Summary
Overview
Work History
Education
Skills
Languages
Timeline
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MARINA Israileva

Kyiv

Summary

I am a motivated, result-oriented and enthusiastic specialist with a 9-year experience in iGaming industry, 4 of them at the leadership positions. I have an outstanding expertise in managing diverse team up to 10 people, building sales strategies, financial analysis and reporting.

Overview

9
9
years of professional experience

Work History

Head of Sales

NDA
04.2023 - Current
  • Developing and implementing the sales strategies
  • Collaborating with other departments such as product, development, analytics, CRM, customer support to ensure the sales strategy aligns with the overall company objectives
  • Setting technical tasks, planning deadlines
  • Leading regular team meetings to discuss the progress, challenges, and opportunities
  • Monitoring the performance of the team members and providing regular feedback to improve their performance
  • Motivation of the team
  • Developing KPIs/OKRs/motivation schemes and QA for the sales team
  • Setting sales targets and goals for the team based on company OKRs
  • Reporting sales figures, sales targets, pipeline metrics, other sales metrics and customer's feedback to the upper management
  • Providing coaching and training to sales team members regularly
  • Participating in the process of hiring.

Head of Vip&Sales

OXOIX
03.2022 - 04.2023
  • Developing a sales strategy to acquire and retain high-value VIP customers
  • Building and managing a VIP customer base, fostering strong relationships to maximize customers’ LTV.
  • Leading and mentoring a sales team, providing guidance and support to achieve sales targets
  • Collaborating with cross-functional teams to create personalized VIP experiences and targeted marketing campaigns.
  • Analyzing customer data and feedback to identify trends, preferences, and opportunities for improvement.
  • Developing and managing VIP programs, promotions, and events to enhance customer engagement and retention.
  • Monitoring and optimizing sales performance through KPIs, metrics, and reporting tools.
  • Ensuring compliance with regulatory requirements and industry best practices
  • Contributing to the overall strategic planning and decision-making process within the startup company

Sales Team Leader

Newtrex
01.2020 - 03.2022
  • Running a team of 10+ people both in person and remotely
  • Hiring, adapting and training team members to ensure top performance for each individual
  • Control over the implementation of the monthly sales plans, analysis and coordination of actions taken to reach the plan
  • Delegating tasks to the team members and control of their timely execution
  • Checking the quality of work of team managers in accordance with current service standards (KPI)
  • Holding individual/team meetings, conducting teambuilding and motivating the team.

Sales Manager

Newtrex
02.2016 - 02.2020
  • Working with a customer base
  • Conducting initial negotiations with clients
  • Conducting a presentation of the company's product and services in accordance with quality standards of the company (KPI)
  • Maintaining long-term relationships with clients
  • Dealing with incoming requests from clients
  • Maintaining records and documentation.

Education

Master's Degree - Technical translation and English teaching

National Technical University of Ukraine "Igor Sikorsky Kyiv Polytechnic Institute
01.2018

Bachelor's Degree - English, French and World's Literature

Kyiv National Linguistic University
06.2016

Skills

  • Key account growth
  • Sales operations
  • Sales Presentations
  • Negotiation expertise
  • Sales Coaching
  • Verbal and written communication
  • Sales team training
  • Sales operation
  • Goals and performance
  • Client Relationship Management
  • Product Knowledge
  • Sales processes
  • Business development and planning
  • Staff Management
  • Strategic Planning
  • Rapport and relationship building
  • Sales Tracking
  • Performance Management
  • Analytical problem solver
  • Sales expertise

Languages

Ukrainian
Native or Bilingual
English
Native or Bilingual
French
Professional Working
Turkish
Professional Working

Timeline

Head of Sales

NDA
04.2023 - Current

Head of Vip&Sales

OXOIX
03.2022 - 04.2023

Sales Team Leader

Newtrex
01.2020 - 03.2022

Sales Manager

Newtrex
02.2016 - 02.2020

Master's Degree - Technical translation and English teaching

National Technical University of Ukraine "Igor Sikorsky Kyiv Polytechnic Institute

Bachelor's Degree - English, French and World's Literature

Kyiv National Linguistic University

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MARINA Israileva