MARILENA CIPRIANI
Marketing
Woodbridge,ON
Summary
Have 19 years of experience in advertising, marketing and communications in roles such as Assistant Brand Manager, Marketing Coordinator, Account Manager and Account Supervisor, both agency and client side. Offer a very outgoing personality, an ability to adapt easily to change, a committed work ethic and sense of humour. Worked closely with account and creative teams developing strategic, impactful consumer communication programs and ensuring smooth execution of promotions and projects. Strategic brand management professional with talent for leveraging industry and market trend knowledge to create innovative development plans. Proven history of building key partnerships and rapport with customers. Excels in problem-solving and account support to enable strong results in Marketing.
Overview
15
15
years of professional experience
Work History
Assistant Brand Manager
Recipe Unlimited
2023.01 - 2023.12
- Conducted market research to identify consumer trends and preferences, driving product innovation.
- Improved customer engagement through social media management and content creation.
- Created impactful presentations for internal stakeholders, demonstrating the value of marketing efforts on overall business objectives.
- Fostered a positive brand image by managing sponsorship opportunities within the community.
- Developed strong relationships with external partners, including advertising agencies and suppliers, ensuring high-quality work within project timelines.
- Assisted in the successful launch of new products by coordinating cross-functional teams.
- Strengthened competitive positioning by monitoring competitor activity and providing strategic recommendations based on insights gathered.
- Managed budget allocations for marketing initiatives, ensuring optimal use of resources.
- Coordinated with design and media teams to develop high-quality creative assets.
Marketing Coordinator
Recipe Unlimited, Harvey's
2019.12 - 2022.12
- Local Restaurant Marketing (LRM): development of marketing plans and working directly with Business Development Managers on planning and execution of local restaurant marketing initiatives (ex: digital marketing, school lunch programs, team sponsorships)
- Communication: writing effective creative briefs for internal creative team vendors and freelancers.
- Digital Menu Boards (DMBs): support print and DMB deployment according to annual marketing plans (Limited time offers, signature events, testing innovation)
- Support Guest Experience Inquiries: work with internal teams (marketing, operations, sourcing) and providing Guest services team with brand approved responses and knowledge/updates they need to respond to guest inquiries.
- Gift Card Activation: work with Ultimate Dining Card team on design and execution of Harvey's gift card sales and promotions.
- Manage Annual Marketing Budget: Vendor Estimates and Invoices, Purchase Orders and Monthly Accruals.
Account Manager
Match Marketing Group
2017.04 - 2019.01
- Delivered against specific business objectives identified at beginning of fiscal year
- Day-to-day creative, production, vendor and client liaison on all programs from development through to complete execution.
- Fostered strong relationships built on trust with clients and internal teams.
- Fully understood client's business needs and challenges while committing to delivering agency's business objectives and goals.
- Worked across multiple accounts and projects simultaneously.
- Provided added value to clients through seamless execution, solutions and ideation.
- Developed, managed and reconciled budgets and helped forecast future revenue.
- Effective management of all program related financials (invoices, cost tracking, reconciliation)
Account Manager
Ignite Activation
2008.10 - 2009.05
- Responsible for management and consistent delivery of execution excellence.
- Managed internal processes, creative, agency partners and timelines to meet client expectations and critical dates.
- Accurately managed and overseen financial responsibilities
- (budgets, dockets, invoices, reports, AR, AP)
- Understood client strategy and applied it to daily work
- Assisted in development of program strategies consistent with objectives of client and brands.
- Thoroughly understood client internal systems and processes
- (marketing, sales, finance, legal, supply chain)
Education
B.B.A. - BACHELOR OF BUSINESS ADMINISTRATION - Marketing -
Ryerson University
Toronto, Ontario04.1994
Skills
- Interpersonal skills
- Multi-tasking, prioritizing and managing tight timelines
- Organization, budgeting, time management
- Working independently or in team environment
- Analytical, problem solving, and communication skills
- Creative Briefs and Direction
- Internal Communications
References
References provided upon request
Languages
English
Full Professional
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeContract WorkWork Location
HybridRemoteImportant To Me
Work-life balanceHealthcare benefitsWork from home optionPersonal development programsTimeline
Assistant Brand Manager
Recipe Unlimited
2023.01 - 2023.12
Marketing Coordinator
Recipe Unlimited, Harvey's
2019.12 - 2022.12
Account Manager
Match Marketing Group
2017.04 - 2019.01
Account Manager
Ignite Activation
2008.10 - 2009.05
B.B.A. - BACHELOR OF BUSINESS ADMINISTRATION - Marketing -
Ryerson University
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