Summary
Overview
Work History
Education
Skills
Certification
Interests
Awards
Timeline
Generic

Marika McTague

Halifax

Summary

Proven sales and revenue leader with a people-first approach to performance, coaching, and growth. Experienced in scaling SDR organizations, building enablement programs, and developing high-performing teams that consistently exceed goals. Known for balancing strategy and empathy—driving results through clarity, accountability, and continuous improvement. Passionate about creating cultures where people understand the why, feel empowered to push their limits, and find purpose in their work.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Sales Development Manager

Clio (Legal Saas Platform)
09.2020 - Current
  • Lead a high-performing remote SDR team responsible for generating 80% of new pipeline for the sales organization.
  • Improved SAL to OP conversion from 35% to 46% month over month through focused coaching and daily operational refinement.
  • Revamped onboarding and SDR bootcamp, cutting ramp time by 25% and enabling new hires to book meetings within their first week.
  • Built systems using LeanData, automated cadences, lead scoring, and response-time tracking to help SDRs prioritize high-intent leads, improve accountability, and ensure timely follow-up.
  • Partnered with Marketing and Sales leadership to establish feedback loops on campaign and lead quality, aligning efforts and refining inbound strategy.
  • Designed and facilitated weekly call reviews and role-play sessions that fostered psychological safety, peer learning, and continuous improvement.
  • Led the department during an eight-month leadership gap and onboarded two new managers, maintaining team performance and alignment.

SDR Manager

Touch Bistro (Restaurant Saas Platform)
01.2017 - 01.2020
  • Scaled and led a 50+ person SDR organization supporting a high-velocity inbound sales motion, driving consistent pipeline growth and exceeding team goals.
  • Reduced SDR ramp time by 50% through redesigned onboarding and process improvements, resulting in over 90% quota attainment across the team.
  • Developed and launched comprehensive enablement playbooks and live role-play training that standardized talk tracks and improved demo-to-opportunity conversions.
  • Implemented automation and CRM integrations, including Salesforce, Velocify, and Lane Four, to enhance productivity, reporting visibility, and overall pipeline management.
  • Promoted twice within 18 months (Team Lead → Manager) for leadership, operational excellence, and team development success.

Education

Bachelor of Arts - Psychology

Saint Mary’s University
Halifax, NS

Skills

    Sales & Leadership

  • Hiring, Onboarding & Talent Development
  • KPI & Performance Management
  • Resilience & Mindful Leadership
  • Strategic Pipeline Management (Inbound & Outbound)
  • Enablement & Operations

  • Enablement Program Design
  • Training Design & Facilitation
  • Process Optimization & CRM Automation
  • Salesforce / Drift / Salesloft / LeanData
  • Collaboration & Culture

  • Cross-Functional Alignment (Sales, Marketing, CS)
  • Psychological Safety & Team Culture Building
  • Coaching for Emotional Intelligence & Accountability

Certification

Crisis Counsellor Certificate - Crisis Text Line

  • Completed 30-hour training to become a crisis counsellor volunteer with Crisis Text Line.
  • Training included modules, role-plays, and assessments that helped develop reflective listening, collaborative problem-solving, and crisis-management skills.


Human Resources Certificate - Saint Mary's University

  • Completed 39 credit hour certifications in HR Management
  • Maintained 4.16 GPA during the program
  • Focused on Industrial/Organizational Psychology, communication, Training and Development, Health, and Leadership Psychology


Certified Life Coach - Coach Training Alliance

  • Completed a 6-month coaching program that included live online classes, group study, and 1-1 work.
  • Focus on understanding the co-creative process between the client and the coach
  • Empower clients to access their own knowledge to develop their own agency
  • Clarifying the client's agenda and goals by listening effectively
  • ICF accredited

Interests

  • Mindfulness Practices
  • Yoga
  • Swimming
  • Dance
  • Music
  • Adventure Travel
  • Hiking
  • Volunteer Work

Awards

  • Top Qualifying Manager of the Quarter — Three-time recipient for exceptional team performance and pipeline growth.
  • Clio Impact Award (x2) — Honored for embodying company values of “Getting Better Every Day” and “No Doors, Only Windows,” as voted by peers.

Timeline

Sales Development Manager

Clio (Legal Saas Platform)
09.2020 - Current

SDR Manager

Touch Bistro (Restaurant Saas Platform)
01.2017 - 01.2020

Bachelor of Arts - Psychology

Saint Mary’s University
Marika McTague