Marijana Prpic
Vancouver
Summary
Dynamic industry leader with over 25 years of experience in Marketing, Business Development, and Consulting. Proven track record of spearheading international projects, leading large teams (40+), and driving significant revenue growth (up to 80% YOY). Expert in digital transformation, GTM strategy, and full-funnel marketing and sales management across multiple sectors, including Technology, Medical Device, FinTech, and Telecommunications.
Overview
26
26
years of professional experience
Work History
Senior Director of Marketing
Dexcom
11.2019 - Current
- Drove Canadian market strategy, leveraging in-depth market research and key industry insights to build robust strategies and cultivate a loyal customer base.
- Led a cross-functional team in the execution of the company's largest product launch, overseeing research, access, supply chain, finance, product, sales, and marketing.
- Achieved a significant increase in brand awareness, from 30% to over 94%, within target customer segments.
- Orchestrated integrated direct-to-consumer (DTC) and healthcare professional (HCP) marketing strategies, resulting in a 400% growth in both customer base and revenue over three years.
- Developed and implemented a comprehensive 360-degree omnichannel sales enablement platform, featuring a CRM-based marketing cloud, dedicated provider website, professional education initiatives, B2B social media outreach, and engagement analytics.
- Directed diverse marketing functions including go-to-market (GTM) strategy, sales enablement, professional education, advisory boards, campaign management, product launches, customer experience, research, and public relations.
Vice President of Sales and Marketing
Coinfield
01.2019 - 07.2019
- Expanded global customer base by 120% through the integration of new business strategies.
- Formulated and implemented go-to-market (GTM) strategies for B2B and B2C segments.
- Oversaw direct-to-consumer (DTC) platform user acquisition and B2B white-label software sales.
- Presented keynote speeches at prominent industry conferences in Dubai and Hong Kong.
Head of Industry
Google
10.2011 - 08.2018
- Drove revenue growth up to 80% year-over-year by leading business development in the CEE, CIS region, and the UK.
- Managed cross-functional global account teams, focusing on client strategy development and revenue growth.
- Developed and delivered C-level workshops and consulting projects for the Travel, Retail, Telecom, and CPG sectors.
- Served as the project leader for the YouTube launch in seven markets, driving brand and creator content and ecosystem development.
- Collaborated with governments on digital transformation projects in Croatia, Serbia, Macedonia, Slovenia, Azerbaijan, and Kazakhstan.
- Spearheaded strategy for major European projects, including Formula 1 Azerbaijan, the European Olympic Games, and Expo Astana 2017.
- Delivered keynote speeches at major regional marketing and digital conferences.
Product Innovation and Marketing Director
Badel 1862
03.2011 - 09.2011
- Developed and executed comprehensive regional and global market strategies.
- Oversaw market intelligence, product development, communication, PR, pricing, and packaging across all product lines.
- Spearheaded product line innovations and optimized time-to-market processes.
- Led the digital transformation and development of all digital platforms, including web, social media, and applications.
- Managed a team of 12 product managers responsible for brand and marketing strategy for key brands such as Pepsi, Bacardi, and Grey Goose.
- Negotiated terms with major retail and hospitality partners, driving impactful retail marketing initiatives.
- Increased brand awareness and generated leads through a variety of internal and external marketing campaigns.
Managing Director
Honestas
01.2010 - 03.2011
- Spearheaded successful business development initiatives, aligning them with the company's core competencies and strategic goals.
- Managed over 20 digital transformation, sales, and marketing consulting projects in 2010.
- Provided change management, people development, and culture change projects for the finance and tech industries.
Director of Marketing
Deutsche Telekom AG Croatia - THT
05.2005 - 06.2010
- Developed and led Telecom’s marketing strategies, managing the execution of annual marketing plans to meet the brand needs of all service offerings.
- Managed a team of 30+.
- Drove dynamic organizational changes in line with evolving market needs.
- Developed a strong marketing platform, leveraging effective market research and analysis.
- Managed communication strategy, media budgets, sponsorships, digital marketing, and assets.
Director of Marketing
T-Mobile
03.2000 - 04.2005
- Developed T-Mobile's mobile business strategy.
- Transformed the mobile business into an independent entity.
- Directed product and marketing strategy, including media budgets, sponsorships, PR, and web initiatives.
- Led the T-Mobile rebranding project and managed a team of over 20.
Education
Master of Science - Economics, Marketing
University of Zagreb
01.1998
Certificate - Organizational Leadership
Harvard Business School Online
01.2021
Bachelor of Science - Economics
University of Zagreb
01.1996
Skills
- Business & Marketing Strategy
- Digital Transformation
- Leadership & People Management
- Customer Experience Design
- New Business Development
- Sales Management & Consulting
- Brand Management
- Go-to-Market (GTM) Strategy
- Strategic Planning
- Data-driven decision making
Timeline
Senior Director of Marketing
Dexcom
11.2019 - Current
Vice President of Sales and Marketing
Coinfield
01.2019 - 07.2019
Head of Industry
Google
10.2011 - 08.2018
Product Innovation and Marketing Director
Badel 1862
03.2011 - 09.2011
Managing Director
Honestas
01.2010 - 03.2011
Director of Marketing
Deutsche Telekom AG Croatia - THT
05.2005 - 06.2010
Director of Marketing
T-Mobile
03.2000 - 04.2005
Certificate - Organizational Leadership
Harvard Business School Online
Bachelor of Science - Economics
University of Zagreb
Master of Science - Economics, Marketing
University of Zagreb
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