Summary
Overview
Work History
Education
Skills
Websites
Languages
Timeline
Generic

Mariia Pashchyna

Calgary,AB

Summary

Results-driven Brand Manager develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition.

Overview

6
6
years of professional experience

Work History

Brand Manager - Ecommerce and Digital Marketing

KnowIt Experience
01.2020 - 03.2024
  • Optimized email campaigns to increase open and click-through rates.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Effectively negotiated contracts with vendors, securing favorable terms while maintaining strong working relationships.
  • Increased brand awareness by spearheading effective social media initiatives and influencer partnerships.
  • Supervised a team of specialists responsible for executing key components of the overall ecommerce strategy, including paid advertising, social media management, and email marketing.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
  • Utilized advanced analytics tools to monitor performance metrics and inform data-driven decision-making processes.

Junior Brand Manager

FreySoft
02.2018 - 11.2020
  • Devised innovative product packaging designs, elevating overall brand aesthetics.
  • Assisted in the evaluation of advertising effectiveness, refining strategies for continuous improvement.
  • Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
  • Liaised with external agencies to plan creative campaigns aligned with overarching brand strategy.
  • Researched and identified new opportunities for product and brand development.

Education

Master of Arts - Master’s Degree in English And Chinese Philology

Kyiv National Taras Shevchenko University
Kyiv, Ukraine
08.2016

Skills

  • Strategy Development
  • Marketing Strategy Development
  • Digital Marketing
  • Staff Monitoring
  • Website Management
  • Community Management

Languages

English
Full Professional
Chinese (Mandarin)
Elementary
Ukrainian
Native or Bilingual
Russian
Native or Bilingual

Timeline

Brand Manager - Ecommerce and Digital Marketing

KnowIt Experience
01.2020 - 03.2024

Junior Brand Manager

FreySoft
02.2018 - 11.2020

Master of Arts - Master’s Degree in English And Chinese Philology

Kyiv National Taras Shevchenko University

Similar Profiles

CREATE PROFILE
Mariia Pashchyna