Marielena Ferrer

• Responsible for the Sales and Operations Planning process
• Manage all finished goods inventory and drive inventory to levels that sustain customer service levels while minimizing excess and obsolete stock
• Responsible for the ongoing relationship between Operations and outsourced Third-Party Logistics (3PL) and Order Fulfillment teams

• Led the sales forecasting function and supported in shaping sales strategies that impacted 500+ employees in the commercial business
• Executed key sales initiatives through sales/territory planning, performance analytics, and reporting, resulting in increased revenue of over 15% in 2022
• Worked cross functionally with key internal stakeholders (demand planning, finance, sales leads, brand teams) to gather strategic insights and inform production planning to meet corporate objectives

Key Accomplishments

• Increased the budgeting accuracy by over 35% and successfully reduced bias and heightened the precision of forecast by 5% MAPE
• Played an integral role in closing millions of dollars of sales and launching 80+ new products into the market
• Co-built the company's first ever full support playbook (dashboard) to amalgamate performance metrics and align internal business units

• Led the organizations product flow process from finished goods to external customer warehouses
• Managed the country short term forecast and supported the integration of Kinaxis Rapid Response software

Key Accomplishments

• Identified inefficiencies in supply chain and implemented strategies to reduce shortages, and prioritizes our high revenue drivers, enabling the sales team to focus on closing distribution gaps
• Exceeded all performance metrics and was put on our highest revenue accounts to drive results

• Responsible for managing long term supply planning and bridging gaps between execution and strategy
• Led cross functional work groups with key stakeholders to assist in the continual improvement of the IBP process to achieve organizational goals

Key Accomplishments

• Led, trained, and mentored Master Planners on Rapid Response
• Implemented a new tool that automated supply plan reviews for each business category, resulting in increased time savings and resources
• Derived a $5M savings in year one by improving business planning processes that provided better visibility to the Operations and Executions Teams

• Collaborated with cross functional teams to plan and implement supply chain optimization projects
• Played a key role in the integration of Kinaxis Rapid Response software
• Generated ad hoc reports for management to present key metrics and revenue opportunities resulting in over $1 Million of additional revenue

Key Accomplishments

• Was appointed as one main contact for the validation of Kinaxis Rapid Response to ensure a successful integration
• Automated multiple tools for Master Planners, resulting in over 20 new features, ease of use and the reduction of an aggregated 60% work load time

• Responsible for overseeing and developing demand forecasts through in depth analysis of market conditions on a portfolio of 100+ SKUs for over 80 commercial accounts
• Played a key role in budgeting and inventory management, while also supporting marketing, operations, and finance with capacity planning

Key Accomplishments

• Supported the reconfiguration of Demantra that led to a +10% improvement for forecast accuracy
• Supported on Walmart shipping through Americold transition project that resulted in annual savings of $150K
• Spearheaded cross functional review processes that improved new product launches and rationalizations

• Provided best in class customer service to over 70 commercial US and Canadian retailers by booking orders and deliveries with accuracy and efficiency

Key Accomplishments

• Successfully supported the transition of top customers (Walmart, Kroger, Metro) to EDI resulting in the reduction in manual labour required and increased inventory accuracy
• Championed several initiatives that helped decreased OS&Ds by 53% against the previous year

• Handled the day to day RMA (return merchandise authorization) activities with a high level of customer service in each interaction

Key Accomplishments

• Increased internal and external service level agreements through leading cross-functional working sessions to review the RMA process