MARIE JOSEE BEE
Vancouver,BC
Summary
Dynamic leader with over 20 years of experience in driving profitable business development for global brands. Expert in brand building, strategic commercial and product management, omni channel optimization and consumer driven Go to Market solutions. Recognized for talents in cultivating, leading and developing cross functional teams. Result oriented; insuring success through monitoring, providing tools and enabling agility. Leveraging innovation and consumer insights to steer brand strategy.
Overview
32
32
years of professional experience
1
1
Certification
Work History
Sales Director & Chief Merchandising Officer
RC Pets
10.2020 - 08.2024
- Lead a high-performing sales team through effective coaching, mentoring, and performance management strategies.
- Create innovative sales strategies through monitoring and evaluating market trends and competitive offerings.
- Re Organize Sales, Product & Marketing departments to implement a Go To Market strategy. Elevate product creation process to reflect market needs and support product launches with effective marketing and sales tools.
- Launch a direct to consumer website and sales channel to build brand awareness & create sustainable revenue.
- Deliver consistent results against quarterly targets by monitoring KPIs closely and adjusting tactics as needed.
Product & Merchandising Director
Amer Sports
10.2015 - 03.2019
- Define and implement strategy of Salomon Apparel and Gear for all channels of distribution
- Deliver double digit growth and positive EBIT while building brand equity
- Create marketing and Go to Market initiatives with relevant consumer initiatives to optimise market share and profitability
- Implement a new product creation process focused on consumer profiling and channels of distribution
- Lead and develop a diverse team in various functions from product creation, merchandising & marketing
Global Commercial Director
Columbia Sportswear International Sarl
05.2013 - 09.2015
- Define commercial strategy for all channels of distribution
- Develop fundamentals to deliver against KPI's in sales and margin
- Recruit and mentor a diverse team of regional and global commercial managers
- Lead in a complex matrix organization to create alignment on seasonal targets, budget guidance and long term strategic business objectives
- Assess and define regional organizations to optimize results and profitability
Vice President of Sales, North America
Pan World Brands North America Inc.
01.2007 - 01.2008
- Conceptualize, create and launch CATerpillar Apparel for integration into the North American market
- Accountable for all facets of brand management including strategic direction, product development, sales, customer relations and marketing
- Establish sales and partnerships with leading retailers within the workwear industry across North America
- Recruit, hire, and train the North American sales team
Sales and Marketing
Columbia Sportwear Canada
01.1993 - 01.2003
- Held various positions in sales and marketing focusing on business development for the Columbia Sportswear brand in Canada
Education
Honors BA - French language & Literature, Economics
University of Western Ontario
01.1993
Skills
- Sales strategy and initiatives
- Go To Market strategy
- Merchandising & Product creation process
- Client & Partner relations
- Team building & People development
- Project management
- Process optimization
- Brand building
Languages
English
French
Certification
IPMA Certified – Project Management Institute 2019
Timeline
Sales Director & Chief Merchandising Officer
RC Pets
10.2020 - 08.2024
Product & Merchandising Director
Amer Sports
10.2015 - 03.2019
Global Commercial Director
Columbia Sportswear International Sarl
05.2013 - 09.2015
Vice President of Sales, North America
Pan World Brands North America Inc.
01.2007 - 01.2008
Sales and Marketing
Columbia Sportwear Canada
01.1993 - 01.2003
Honors BA - French language & Literature, Economics
University of Western Ontario
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