Marie-Josée MJ Legault
Montréal
Summary
Entrepreneur and business leader with 25+ years of experience driving growth, innovation, and brand advancement in the outdoor industry. Passionate about inspiring people to play outside. Proven track record in developing and executing multi-year business strategies, guiding organizations through transformation, and building high-performing teams. Influential communicator and thought leader who thrives in global environments while remaining adaptable, growth-oriented, and committed to doing what is right.
Overview
30
30
years of professional experience
Work History
Partner & Managing Director
MMGY Origin
01.2005 - Current
- Lead one of North America’s leading outdoor-focused creative, marketing, and content agencies with a mission to inspire people everywhere to play outside.
- Developed and executed long-term business strategies that resulted in measurable growth and brand advancements for global clients.
- Built and coached a diverse, high-performing team, fostering innovation and continuous improvement while ensuring alignment to organizational vision.
- Spearheaded brand, marketing campaigns and content projects with leading outdoor brands including L.L. Bean, lululemon, Smartwool, Vail Resorts, WeTaos Ski Valley, Jay Peak, Sito, Vermont State Tourism, Arkansas State Tourism, Mont Tremblant Resort and many more.
- - After co-founding the business, and selling it to a global company, I have spent the last 3 years as its managing director overseeing the smooth transition for my clients, my team and the new shareholders.
Chair of the Board of Directors
Protect Our Winters Canada
06.2023 - 06.2025
- Provide strategic leadership for a national nonprofit uniting outdoor athletes, brands, and communities in advocacy for climate policy solutions.
- Guide governance, organizational priorities, and long-term vision to strengthen the movement for climate action within the outdoor industry.
- Serve as a trusted voice and connector, leveraging deep industry relationships to expand reach and impact.
- Supported the growth of membership from zero to 40,000 Canadians
- 2019-2023 Board Member
Account Manager
Early Career Experience
01.1996 - 01.2003
- Held progressive account management roles across agencies in Canada, the US, and the UK (1996 – 2003), including JDK (Vermont), Origin Design (Whistler), StopGap Freelancers (London), Ryan & Deslaurier (Montreal) H3B Marketing Direct (Montreal), and 100% Communications (Montreal). Built foundational expertise in client service, project leadership, and new business development while supporting creative and marketing initiatives for diverse clients.
Education
Bachelor’s Degree - Marketing
Concordia University
Montreal, QCSkills
- Outdoor industry thought leadership & cultural insight
- Strategic business planning & execution
- Brand development & marketing leadership
- High-performing team building & mentorship
- Cross-functional stakeholder engagement
- Influential leadership & executive alignment
- Root cause analysis & problem solving
- Growth mindset & continuous improvement
- Global collaboration & communication
Languages
Perfectly bilingual French and English, fluent in Spanish
English
Native or Bilingual
French
Native or Bilingual
Spanish
Limited Working
Timeline
Chair of the Board of Directors
Protect Our Winters Canada
06.2023 - 06.2025
Partner & Managing Director
MMGY Origin
01.2005 - Current
Account Manager
Early Career Experience
01.1996 - 01.2003
Bachelor’s Degree - Marketing
Concordia University
Hobbies and Interests
Snowboarding, hiking, trail running, camping, riding motorcycles
Awards
POW Canada Advocate of the Year 2022
Ski Area Management Leadership Award 2020
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