MARIE-HELENE RATHÉ

• Signed 3 years MOU with Travel Alberta and Westjet to boost French Market (first time in CDEA history)
• Boost Guide Advertising sales by 20%
• Implemented CDÉA's tourism sector strategic plan
• Developed annual action plan for Francophone tourism development
• Developed Alberta Bilingual Routes with over 850 attractions in the province
• Established marketing and commercialization strategies for benefit of Francophone entrepreneurs working in tourism sector
• Translated several documents for DMO's, including Travel Alberta (English to French).

• Assisted the Director with development of new itineraries
• Met with actual and potential new tourism partners
• Organized business advisory group for tourism product development (Program for October to May)
• Administered for the CARE program (email, surveys, database mgmt., business engagement, feedback forms, data collection)
• Supported business development with scheduling meetings, event coordination, and other responsibilities as needed

• Strategic development and implementation of annual business plan, market development and marketing tactics, across Canada with objective of generating incremental room-nights, increased length of stay and addressing seasonality.
• Market insights and competitive data sets to develop co-operative marketing campaigns, tactics and strategies with tour operator partners ensuring campaigns were on brand and delivered strong ROI to meet and exceed KPI’s for room night growth.
• Development and delivery of key industry events. Sector identification and development, positioning Banff and Lake Louise as a lead destination for travel.
• Presentations of the Banff and Lake Louise destination to Tour Operators, Wholesalers and Travel Agents in various settings across Canada

• Created 10-21 days adventure trips from Western to Eastern Canada for French agencies such Allibert Trekking, Terres D'Aventure, Cercles des Voyages
• Negotiated price and service with customers and vendors to decrease expenses and increase profit.
• Met with suppliers, DMO'S to improve our business relationships
• Created an operational and efficient structure in Western Canada
• Operated 367 tours yearly (Alberta, BC, Quebec and Western USA)
• Hired 80 Outdoor Tour Leaders yearly

• Supported productivity increase and business growth through new hire training and mentoring.
• Coordinated and oversaw the delivery of courses and programs by the training team such as all Wilderness First Aid (from WFA to WFR), Bear Safety, Arctic Survival, Wildlife Predator Defense
• Advised clients on occupational health and safety requirements and training needs
• Wrote quotes and RFP’s for every specific training

Fairmont Tremblant

Fairmont The Queen Elizabeth

Fairmont Chateau Laurier