Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Miscellaneous Information
Languages
Affiliations
References
Timeline
Generic

Maria Selena Jones

Elora,Canada

Summary

Sales professional with 15+ years of experience in the petroleum industry, specializing in sales and marketing. Developed successful programs and led teams to achieve high performance. Expertise in innovative sales strategies and loyalty programs that enhance customer engagement and retention. Strong focus on building customer relationships to drive sales growth and operational success.

Overview

17
17
years of professional experience

Work History

Case Manager

Adam Jones Immigration Consulting, Inc.
Elora, Canada
04.2024 - Current
  • Reported directly to the Immigration Consultant, assisting clients with their immigration needs for Canada.
  • Managed diverse immigration processes for clients, including work permits and Permanent Residency applications, while ensuring compliance, maintaining confidentiality, and conducting thorough assessments to identify issues and necessary interventions.
  • Streamlined application procedures, significantly reducing processing times and enhancing client satisfaction.
  • Leveraged client data and reporting to deliver actionable insights that drove strategic hiring and optimized staff management decisions.

Loyalty and Payments Manager

Chevron
Philippines
01.2020 - 10.2022
  • Directly reported to the Marketing Manager – Integrated Fuels and Lubricants, Philippines.
  • Led the development and launch of the CaltexGO app and Caltex Rewards Loyalty program for Caltex Stations in the Philippines, ensuring alignment with regional initiatives while adapting to local market needs.
  • Designed the program strategy, user experience, reward structure, and communication strategy, utilizing data analysis and customer journey mapping to drive success.
  • Fostered collaboration among diverse internal teams—including app designers, finance, pricing, training, and customer support—to gather insights for effective loyalty program design.
  • Established strategic partnerships with leading e-wallets in the Philippines (GCash, PayMaya) and integrated a diverse loyalty rewards program through ShareTreats, enhancing customer incentives to choose Caltex for their fueling needs.
  • Led the Caltex Loyalty Program and managed strategic partnerships with brands such as Robinsons Rewards (Robinsons Retail), HappyPlus (Jollibee), MVP Rewards (MVP Group), and CLiQQ Rewards (7-Eleven), developing collaborative marketing initiatives that increased unique users, boosted station volume, and enhanced customer engagement.

Competency Development and Sales Operations Specialist

Chevron
Manila, Philippines
03.2016 - 12.2019
  • Directly reported to the Lubricants Business Manager for the Philippines and Vietnam.
  • Led Lubrication fundamentals training and certification programs for over 100 team members, including Chevron employees, channel partners, and national account customers.
  • Provided Sales Operations support for Chevron Lubricants, overseeing the rollout and successful implementation of CRM tools like Salesforce.com and mPower to enhance lead generation and pipeline management.
  • Implemented Salesforce Automation for the Indirect Channel, conducting distributor sales audits to ensure a streamlined, process-oriented sales approach.
  • Supported the execution of distributor programs by delivering competency training and conducting sales audits, which led to business growth, staff promotions, and the achievement of Chevron’s strategic objectives.
  • Achieved a 32% win ratio for Direct Channel Lubricants sales in 2019 by effectively managing CRM pipelines using Salesforce.com and mPower.

Finished Lubricants Sales Manager

Chevron
Manila, Philippines
09.2013 - 08.2016
  • Report directly to the National Sales Manager – Indirect Channel, Lubricants.
  • P&L: Responsible for delivering Net Operating Income (NOI) and volume objectives for North Luzon, Philippines.
  • Served as Chevron's representative to manage distributor account, ensuring alignment with business strategies and objectives.
  • Developed and sustained indirect channel business in the territory, build new partnerships, manage distributor inventory, and generate demand to increase sales.
  • Addressed and resolved business-related issues, including channel conflicts.
  • Monitored distributor performance, analyze growth opportunities, and assess competitor activities to identify areas for improvement.
  • Led marketing initiatives at the distributor level.
  • Spearheaded the Caltex-Bosch partnership, enhancing non-fuel retail offerings at stations nationwide.
  • Exceeded business plan volume and profitability for three consecutive years (2014 to 2016).
  • Established 27 Bosch Express Car Service Sites at Caltex Retail Stations (2015-2016), revitalizing lube bays and enhancing service offerings.
  • Awarded for transforming defective soccer ball merchandise into a decorative contest for auto supplies and motorcycle shops in 2014, effectively reducing waste.

Retail Business Consultant

Chevron
Manila, Philippines
05.2008 - 09.2013
  • Directly reported to the Retail District Sales Manager – Greater Manila Retail District.
  • Retail Business Consultant / Territory Manager for Company Owned, Retailer Operated (CORO) as well as Retailer Owned, Retailer Operated (RORO) Caltex Retail Stations in Rizal, Paranaque, Muntinlupa, Bulacan, and Pampanga, Philippines.
  • Chevron's representative for Caltex Retail Stations in the assigned territory, overseeing retail fuel business growth (throughput), pricing management, and the execution of national and local marketing initiatives. Ensured safety and compliance with company standards while maximizing profitability for both retailers and Chevron.
  • P&L: Responsible for ensuring Operational Excellence at the Caltex Retail Stations, delivering Net Operating Income (NOI) and volume objectives for the territory.
  • Oversaw retailer agreements and contracts, ensuring operational efficiency and compliance.
  • Ensured company image (Image Survey) and Customer First survey meets or exceeds company standards.
  • Executed marketing strategies, including site promotions, pricing initiatives, and facility upgrades, to enhance brand image and market share.
  • Ranked 2nd nationwide in the Chevron Bayanihan Program (2009).
  • Recognized as a top Business Consultant at the 2011 CPI Marketing Conference for contributions to Pricing Initiatives and NOI.

Education

Bachelor of Arts - Humanities, Major in Industrial Economics

University of Asia and the Pacific
Pasig City, Philippines
05.2019

Skills

  • Territory management and strategic planning
  • Customer retention and sales strategy
  • Relationship management
  • Negotiation and influencing skills
  • Data analysis and reporting
  • Customer experience enhancement
  • Loyalty program management
  • CRM proficiency (Salesforce, MPower, Wave Analytics)
  • Team training and development
  • Strategic communication
  • Collaborative leadership
  • Attention to detail
  • Microsoft Office Suite proficiency
  • Work under pressure

Accomplishments

• Spearheaded the successful development and launch of the CaltexGO app and Caltex Rewards Loyalty program for Caltex Stations in the Philippines in 2022, significantly driving customer engagement and loyalty while enhancing the overall user experience and operational efficiency.
• Achieved a remarkable 32% win ratio for Direct Channel Lubricants sales in 2019 by strategically managing CRM pipelines through Salesforce.com and mPower, optimizing sales processes and improving customer relationships.
• Consistently exceeded business plan volume and profitability targets for the Lubricants Business Unit over three consecutive years (2014 to 2016), demonstrating strong strategic planning and execution skills.
• Established 27 Bosch Express Car Service Sites at Caltex Retail Stations between 2015 and 2016, revitalizing lube bays and significantly enhancing service offerings, resulting in increased customer satisfaction and revenue growth.
• Awarded for creatively transforming defective soccer ball merchandise into a decorative contest for auto supplies and motorcycle shops in 2014, effectively reducing waste and promoting sustainability within the community.
• Achieved 2nd place nationwide in the Chevron Bayanihan Program (2009) for exemplary performance in upholding image and customer-first standards within my territory, showcasing a strong commitment to customer satisfaction and brand integrity.
• Recognized as a top Business Consultant at the 2011 CPI Marketing Conference for significant contributions to Pricing Initiatives and Net Operating Income (NOI), highlighting expertise in financial strategy and market analysis.

Miscellaneous Information

Permanent Resident, Fluent in both English and Filipino, Valid and clean G driver's license, own vehicle, willing to travel

Languages

English
Full Professional
Filipino
Native/ Bilingual

Affiliations

• Culinary Enthusiast
• Travel Aficionado
• Sports Advocate
• Film Buff
• Social Connector

References

References available upon request.

Timeline

Case Manager

Adam Jones Immigration Consulting, Inc.
04.2024 - Current

Loyalty and Payments Manager

Chevron
01.2020 - 10.2022

Competency Development and Sales Operations Specialist

Chevron
03.2016 - 12.2019

Finished Lubricants Sales Manager

Chevron
09.2013 - 08.2016

Retail Business Consultant

Chevron
05.2008 - 09.2013

Bachelor of Arts - Humanities, Major in Industrial Economics

University of Asia and the Pacific

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Maria Selena Jones