Maria Paula Mejia Real
Toronto,ON
Summary
. Detail-oriented and motivated Marketing Assistant with proven track record of improving customer satisfaction and enhancing media outreach. Adept at utilizing extensive knowledge of marketing tools and copywriting skills to improve sales strategies. Possesses excellent oral and written communication skills to effectively support marketing teams.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Marketing Assistant
Aldo Groupe
01.2024 - Current
- Supported the marketing team in developing and executing digital marketing campaigns, including email marketing, social media management, and content creation, resulting in a 24% increase in online engagement metrics.
- Conducted market research and analyzed data to identify trends and opportunities for optimization, leading to a 33% improvement in campaign targeting efficiency.
- Assisted in the coordination of events and trade shows, managing logistics and ensuring seamless execution, resulting in a substantial increase in event attendance compared to the previous year.
- Contributed to the creation of marketing collateral, such as brochures, presentations, and newsletters, resulting in a 25% increase in brand visibility.
- Collaborated cross-functionally with sales, product development, and design teams to ensure alignment of marketing initiatives with overall business objectives, helping account executive team in sales conversions.
Markting Intern
Allied Global Marketing
09.2022 - 12.2022
- Actively participated in market research initiatives using various market tools such as Marketo and HubSpot to identify target demographics and consumer preferences, informing the development of 7 marketing campaigns for high-profile Hollywood film launches across Canada.
- Forged 3 partnerships and orchestrated 4 high-impact influencer collaborations, as well as several compelling word-of-mouth campaigns, and collaborated on 2 on-site events, resulting in a 35% increase in brand awareness and engagement.
- Leveraged Media Monitoring for social media coverage and news outlets publications across Canada.
- Supported sales team by creating eye-catching promotional materials for client presentations, helping the team with sales conversion.
Marketing Intern
Merit Medical
06.2020 - 06.2021
- Under the leadership of the North Latin America Head, managed impactful strategies with Merit Medical stakeholders to increase market visibility and customer engagement in Colombia, contributing to achieving a 75% sales quota during the pandemic period.
- Developed the North Latin American region educational platform and database for clients, resulting in increased customer relationship management in Colombia, Panama, Peru, Ecuador, & Costa Rica, contributing to a 47% increase in market penetration.
- Facilitated the coordination of promotional material and provided support in the planning and organization of meetings and events.
- Provided administrative support to the marketing team by maintaining databases, tracking projects progress, scheduling meetings.
Education
Post Graduate - Marketing Management
Seneca Polytechnic
Toronto, ON12.2023
Post Graduate - Event Marketing - Sports Entertainment And Arts
Seneca Polytechnic
Toronto12.2022
BBA - International Business Management (Honors)
La Sabana University
Colombia07.2021
Skills
- SEO Optimization
- Branding & Event Planning
- CRMs like Hubspot, Marketo and Zoho
- Marketing Strategies & Campaign Management
- Prospecting and Lead Generation
- Content Creation
- Project Management
- Sales expertise
- Email Marketing
- Marketing campaigns
- Google Analytics
- Social Media Marketing
- Proficiency in Microsoft Office suite (Word, Excel, PowerPoint )
Languages
English
Full Professional
Spanish
Native or Bilingual
French
Limited Working
Portuguese
Elementary
Certification
- Social Media Marketing Certification
- Hubspot Academy Certification ( Seneca College )
- Marketing Tools Automation- LinkedIn Learnings
Timeline
Marketing Assistant
Aldo Groupe
01.2024 - Current
Markting Intern
Allied Global Marketing
09.2022 - 12.2022
Marketing Intern
Merit Medical
06.2020 - 06.2021
Post Graduate - Marketing Management
Seneca Polytechnic
Post Graduate - Event Marketing - Sports Entertainment And Arts
Seneca Polytechnic
BBA - International Business Management (Honors)
La Sabana University
- Social Media Marketing Certification
- Hubspot Academy Certification ( Seneca College )
- Marketing Tools Automation- LinkedIn Learnings
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