Marianne Poirier

• Managed the Marketing team (4), providing support and strategic guidance in various marketing and communications initiatives in the health care sector.
• Self-motivated, with a strong sense of personal responsibility.
• Acted as a project leader in group projects, delegating tasks and providing feedback.
• Organized and detail-oriented with a strong work ethic.

• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Assembled reports and presentations to share insights and recommendations with stakeholders.
• Identified appropriate marketing channels and target customers for campaigns.

* Maternity Leave Replacement

• Managed the Marketing team (5), delegating projects and providing feedback.
• Skilled at working independently and collaboratively in a team environment.
• Demonstrated leadership skills in managing multiple marketing projects and campaigns, from concept to completion.

• Led development of strategic marketing plans for clients.
• Developed successful proposals to answer various Request for Proposals from the territorial and federal governments.
• Demonstrated proficient leadership skills to motivate employees and build competent teams.
• Established performance goals for agency's departments and provided methods for reaching milestones.

* Maternity Leave Replacement

• Developed advertising tactics and implemented new solutions to increased brand awareness and engagement.
• Create targeted marketing strategies for key customer demographics (B2B & B2C).
• Developed campaigns, led design and tracked results.
• Directed process for traditional and online ads production.

• Management of significant advertising, branding and communication campaigns in both traditional and non-traditional channels (360°).
• Team supervision (6) - Mentored and guided employees to foster proper completion of assigned duties.
• Clients managed: Quebec’s Casinos, Air Transat, Brother Canada, Quebec Tourism, McDonald’s Canada

• Management of advertising, branding and communication projects 360° in traditional and non-traditional channels.
• Team supervision (4) - Recruited and trained high-performing team members, maintaining optimized customer service.
• Clients managed: Quebec Chamber of Notaries, Toyota, The Gazette, Olymel, Lafleur, Telefilm Canada

• Development of sponsorship activation concepts and execution management of the various aspects of the projects, including events' logistics.
• Team supervision - Directed and supervised team of 7. Engaged in sponsorship activations development and execution.
• Clients: LG, Danone, Ford