Summary
Overview
Work History
Education
Skills
Affiliations
References
Timeline
Generic

Marianne Peta

Edmonton,AB

Summary

Dynamic Lead Generation Specialist with a strong track record at CostCertified, recognized for expertise in sales optimization strategies and effective CRM management. Demonstrated excellence in partnership development and lead nurturing, achieving top performance through innovative YouTube marketing initiatives. Proficient in HubSpot, combining analytical skills with client outreach to drive substantial growth.

Overview

2026
2026
years of professional experience

Work History

Lead Generation Specialist

CostCertified
Calgary, Alberta
01.2022 - 12.2025
  • Engaged with prospects to identify decision-makers, timelines and product, or service needs.
  • Performed cold calls and emails to prospective customers, introducing our services and products.
  • Provided regular reports on the progress of lead generation activities, including performance metrics such as cost per acquisition.
  • Analyzed existing marketing campaigns and identified areas for improvement to optimize lead generation results.
  • Assisted in developing content for email campaigns that resonated with target audiences.
  • Generated sales by prospecting leads, cold calling and negotiating advantageous deals.
  • Conducted research and identified potential leads through various online sources.
  • Created detailed lead profiles to ensure accurate data capture for further analysis.
  • Identified new opportunities for growth within existing customer base through surveys, interviews.
  • Applied lead generating methods in high number of cold calls per day.
  • Utilized digital marketing tools such as SalesForce, HubSpot, Capterra, and Chili Piper CRM to track key metrics related to lead quality and quantity.
  • Followed up on sales leads through outbound calling.
  • Researched and targeted prospective customers to support business development objectives.
  • Conducted cold calls to initiate contact or follow up with prospects and qualify leads based on established criteria.
  • Achieved established sales targets by generating new customer accounts.
  • Worked with team to create a YouTube video on construction estimating software, garnering 187k views.
  • Acted as the face of the company's client in a promotional video.
  • Documented sales call data in company software.
  • Implemented A and B testing techniques to determine which messaging was most effective at generating leads.
  • Collaborated with sales team members to develop strategies that would increase lead conversion rate.
  • Monitored industry trends and competitor activity related to lead generation initiatives.
  • Excelled as a top performer, leading to the first employee promotion.

Sales Coordinator

CostCertified
Calgary, Alberta
12.2022 - 08.2023
  • Used change methodologies to increase sales and led projects for increased productivity.
  • Analyzed customer feedback surveys to determine areas where improvements could be made in order to increase satisfaction levels.
  • Established ambitious goals for employees to promote achievement and surpass business targets.
  • Supported sales team by delivering current territory sales data and costing information.
  • Gained market share in new sales performance through aggressive team training.
  • Collaborated with internal teams such as marketing, finance and operations departments in order to ensure successful execution of projects from start to finish.
  • Conducted market research to identify potential customers for sales campaigns.
  • Maintained accurate records of sales activity and generated reports for management review.
  • Conducted market research and reported on competitors.
  • Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
  • Coached, developed and motivated team to achieve revenue goals.
  • Developed customized sales techniques to successfully sell and upsell services to new and existing clients.
  • Built sales forecasts and schedules to reflect desired productivity targets.
  • Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
  • Contributed innovative ideas and solutions to enhance team performance and outcomes.
  • Created a predictive model to enhance future sales forecasting.
  • Implemented a solution to improve attendance rates of prospects for the sales team.

Sales Coordinator

Hyjack Energy Services
Calgary, Alberta
03.2019 - 08.2020
  • Supported sales team members to drive growth and development.
  • Collaborated with marketing team members on various projects such as advertising campaigns or website design initiatives.
  • Developed high-level presentations for investors.
  • Acted as the CEO's primary assistant, participating in executive meetings and offering strategic insights.
  • Engaged with contracted consultants to obtain expert advice on company evaluations, share price, and investor equity.
  • Supported senior management in developing long-term strategic plans based on current market trends.
  • Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
  • Worked effectively in team environments to make the workplace more productive.
  • Promoted our services by attending and representing the company at social events.
  • Assisted the executive team in the launch and strategic development of a start-up company, researched.
  • Conducted thorough research to identify and procure from the most reliable suppliers.

Director of Communications

Alberta Dance Theatre
Calgary, Alberta
  • Conducted research on potential new donors to identify prospects for major gifts.
  • Provided support for fundraising activities, such as Alumni Events, by helping to secure items or services from donors or sponsors.
  • Established and deepened partnerships with different groups and businesses to enhance marketing effectiveness and strengthen funding streams.
  • Maintained fundraising database to produce accurate monthly reports for board of directors.
  • Maintained accurate records of all donations in the database system.
  • Researched best practices in philanthropy and recommended changes or improvements based on findings.
  • Managed fundraising communications, media interviews, press releases and media kits.
  • Developed and implemented strategies to build relationships with donors.
  • Developed processes for tracking donations from start to finish including receipting, acknowledgement letters and thank you notes.
  • Innovated new approaches to engage donors and increase funding.
  • Participated in meetings with senior management team members to discuss strategy around building relationships with key stakeholders.
  • Prepared reports summarizing donor activities such as giving patterns, trends in giving.
  • Coordinated and supervised creative donor acquisition, prospect research, corporate and foundation support, government relations, and grantsmanship.
  • Analyzed data from various sources to determine areas where donor engagement could be improved.
  • Developed and implemented fundraising strategies to meet organizational goals.
  • Managed all aspects of donor relations including stewardship, cultivation, solicitation and recognition.
  • Coordinated direct mailings, email campaigns and other marketing materials targeted at prospective donors.
  • Provided excellent service and attention to customers when face-to-face or through phone conversations.

Project Coordinator

Hartman Design studios
Calgary, Alberta
  • Established and maintained quality performance metrics to meet objectives.
  • Developed and updated project plans to document objectives, technologies, schedules, and funding.
  • Collaborated with internal teams to develop project solutions resulting in on-time execution.
  • Identified, evaluated and coordinated resources for assigned projects.
  • Outlined work plans, assessed resources and determined timelines for projects.
  • Coordinated closely with vendors and suppliers to obtain materials needed for successful completion of projects.
  • Coordinated with vendors and external partners to secure necessary resources and services.
  • Oversaw project lifecycle from initiation to closure, ensuring milestones and objectives were met.
  • Assisted project managers by identifying gaps and establishing best practices for existing and upcoming project initiatives.
  • Negotiated project specifications, timelines, and budget constraints with clients.
  • Researched potential business partners to identify strategic opportunities.
  • Designed and implemented a sales strategy to secure advantageous partnerships.

Education

Bachelor of Arts - Psychology

University of Lethbridge
Lethbridge, None

Skills

  • Sales Optimization Strategies
  • Qualifying and prospecting leads
  • Research and reports generation
  • Client Outreach Skills
  • Sales funnel management
  • Prospecting and qualifying
  • CRM management
  • Direct mail campaigns
  • YouTube Marketing Strategies
  • Partnership development
  • Lead nurturing
  • Research and reporting
  • HubSpot expertise
  • Web analytics

Affiliations

  • Tennis
  • Art

References

References available upon request.

Timeline

Sales Coordinator

CostCertified
12.2022 - 08.2023

Lead Generation Specialist

CostCertified
01.2022 - 12.2025

Sales Coordinator

Hyjack Energy Services
03.2019 - 08.2020

Director of Communications

Alberta Dance Theatre

Project Coordinator

Hartman Design studios

Bachelor of Arts - Psychology

University of Lethbridge

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Marianne Peta