Mariah Romero
Los Angeles
Summary
Creative visionary with over a decade of experience leading dynamic campaigns and brand strategies that connect with people. I thrive on managing creative projects from start to finish—whether it’s collaborating with vendors, overseeing budgets and timelines, or creating stunning visuals that bring brand identities to life. I’m passionate about staying hands-on with the creative process, leading the design of assets for digital, print, OOH, and real-world experiences that speak to the heart of the brand. My approach blends strategic thinking with artistic direction, ensuring that every project not only looks great, but also aligns with business goals. I love working with cross-functional teams to bring ideas to life and presenting fresh concepts to leadership, always keeping an eye on industry trends to push creative boundaries. At the end of the day, my goal is to deliver impactful work that resonates with audiences and strengthens brand presence.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Creative Director + Visual Development
FRUITS OF HER LABOR
Los Angeles
10.2015 - Current
- Pioneered and scaled a creative brand, overseeing all facets of business development, branding, and creative direction.
- Directed visual storytelling and content strategy for multi-channel digital campaigns, resulting in consistent audience growth and heightened engagement.
- Cultivated a vibrant online community by producing thoughtful content centered around art, healing, and spirituality.
- Designed and managed content calendars, blending strategic planning with real-time cultural responsiveness.
- Led multidisciplinary teams to produce brand visuals and narrative content, including videos, photography, and copywriting for product launches, and community initiatives.
- Collaborated with artists and creatives to co-create digital storytelling campaigns that highlighted their journeys and unique artistic voices.
- Transformed physical activations into digital experiences through immersive brand storytelling and experiential design.
- Analyzed performance metrics to refine content strategies, improving key performance indicators such as reach, shares, and follower growth.
- Mentored emerging creatives, guiding them in developing their voice, brand, and visual presence across platforms.
- Utilized Asana and other project management tools to manage multi-phase creative operations and campaign deadlines efficiently.
- Sourced, evaluated, hired, and managed creative vendors and contractors—including freelancers, agencies, and production companies—to deliver high-impact visual content, and ensure alignment with brand guidelines and timelines.
- Oversaw all aspects of creative design projects, including budgets, resources, and creative development from concept to delivery.
- Led the creation of compelling assets across OOH, digital, print, and branded IRL experiences, aligning execution with brand identity and strategic objectives.
- Spearheaded the development of new brand guidelines to maintain consistency across platforms and consumer touchpoints, including social media, print, and digital assets.
- Presented creative concepts to stakeholders and senior leadership, incorporating feedback and iterating on design deliverables.
- Maintained a constant pulse on design trends, tools, and techniques to evolve creative processes and outputs.
Part-Time Content Ambassador
Health Monitor Marketing Network
Remote
04.2024 - 01.2025
- Developed and executed data-driven content strategies aligned with marketing objectives, audience insights, and SEO best practices to maximize brand visibility and engagement across all platforms.
- Created and curated diverse content types (blog posts, social media, videos, newsletters, and email campaigns) tailored to audience preferences, significantly increasing user interaction and brand awareness.
- Managed content calendars and workflows, ensuring timely and consistent delivery of content while optimizing for key performance metrics, such as traffic growth, lead generation, and audience engagement.
- Drove cross-channel campaigns, leveraging social media platforms, email marketing, and paid ads to amplify content reach and drive conversions.
- Collaborated closely with marketing and design teams to develop visually compelling digital assets that aligned with the brand’s voice, aesthetic, and mission.
- Conducted in-depth analysis of content performance using tools like Google Analytics and social media insights, refining strategies to improve content ROI and audience retention.
- Cultivated relationships with influencers, brand advocates, and content creators to foster organic growth and leverage collaborative marketing opportunities.
- Implemented strategic content repurposing across platforms to maximize content life cycle and reach diverse audience segments.
- Developed compelling brand narratives that resonated with target audiences, positioning the company as a thought leader in health and wellness.
- Enhanced brand engagement through community-building initiatives, facilitating conversations and nurturing customer loyalty.
Lead Sales Representative
AT&T Mobility - National Business Services II
San Diego
05.2013 - 04.2020
- Led and motivated a team of sales professionals, consistently exceeding revenue targets.
- Designed and executed sales strategies to enhance customer engagement and drive business growth.
- Provided coaching and training to improve team sales techniques, communication, and customer service skills.
- Managed daily operations, ensuring alignment with corporate business goals and customer satisfaction.
- Participated in weekly meetings with sales team members sharing best practices and ideas.
- Tracked sales performance data and prepared monthly reports for management review.
- Organized regular training sessions for sales representatives on new products and services offered.
Education
High School Diploma -
Mount Miguel High School
San Diego, CASkills
- Creative Direction & Strategy
- Artist Development & Vision Execution
- Product Design & Set Design
- Brand & Visual Identity Development
- Art Direction & Design Aesthetic
- Creative Team Leadership & Collaboration
- Content Development & Marketing
- Project & Budget Management
- Adobe Creative Suite & Digital Media
- Cultural & Industry Trend Analysis
- Client Relations & Cross-Functional Communication
- Social Media & Digital Campaign Execution
- Entrepreneurial Vision & Business Development
- Spiritual & Emotional Creative Guidance
- Music, Singing & Songwriting Background
- Installation Art & Experiential Design
- Team Assembly and Resource Management
- Business Strategy & Market Growth
- Financial Planning and Operational Management
- Negotiation & Strategic Partnerships
- Creative Vision
- Team Collaboration
- Content management
- Digital marketing
- Content curation
- Vendor management
- Budget adherence
- Stakeholder relations
- Concept pitching
- Creative positioning
- Campaign development expertise
- Multitasking Abilities
Certification
- Reiki Therapist, Jikiden Reiki Institute
- Mental Health & Wellness
- Artist Development
Entrepreneurial Experience
Launched and managed multiple entrepreneurial ventures from a young age, developing strong business management, branding, and creative marketing skills., Cultivated a network of creative professionals and industry collaborators, positioning brands for success., Applied innovative problem-solving and strategic vision to grow businesses and establish a distinctive creative presence., Developed an innate ability to identify market trends and leverage them to build brand awareness and engagement., Established scalable business models in the creative industry, blending artistic direction with entrepreneurial strategies to expand influence and impact., Negotiated and built strategic partnerships to drive business growth and secure high-profile collaborations., Managed budgeting, financial planning, and operational workflows to sustain and expand creative enterprises.
Timeline
Part-Time Content Ambassador
Health Monitor Marketing Network
04.2024 - 01.2025
Creative Director + Visual Development
FRUITS OF HER LABOR
10.2015 - Current
Lead Sales Representative
AT&T Mobility - National Business Services II
05.2013 - 04.2020
High School Diploma -
Mount Miguel High School
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