Mariah Peterson
Head Of Social Media
Los Angeles
Summary
Head of Social Media with extensive expertise in crafting transformative strategies that have propelled follower growth to over 280 million across diverse platforms. Known for pioneering creative collaborations and optimizing campaigns, consistently delivering high-impact results with leading brands. Passionate about nurturing a dynamic team environment and leveraging audience insights to elevate brand engagement and visibility.
Overview
15
15
years of professional experience
Work History
Head of Social Media
The Ellen DeGeneres Show/ Ellen Social Club
08.2020 - 04.2025
- Lead social media strategy, expanding reach to 280+ followers across platforms.
- Oversaw content creation and management, ensuring high-quality joint campaigns.
- Analyzed performance metrics, adjusting strategies for optimal engagement.
- Facilitated daily strategy meetings to enhance digital distribution effectiveness.
- Fostered a creative team environment, enhancing collaboration and generating innovative content ideas that resonated with diverse audiences.
- Implemented targeted campaigns that drove measurable improvements in audience engagement and brand visibility across all social media platforms.
- Analyzed audience insights and trends to refine content strategies, leading to noticeable gains in follower interaction and community growth.
- Orchestrated partnerships with top-tier brands, resulting in high-impact campaigns that strengthened brand loyalty and expanded reach.
- Developed a streamlined content calendar, optimizing workflow and ensuring timely delivery of engaging posts that captivated our audience.
- Spearheaded social media initiatives, achieving substantial improvements in audience engagement and brand visibility across platforms.
- Analyzed audience insights and trends, refining content strategies to drive noticeable gains in follower interaction and community growth.
Social Media Producer
The Ellen DeGeneres Show
08.2014 - 07.2020
- Created, managed, and oversaw all content across the show’s social platforms, including Twitter, Facebook, Instagram, TikTok, and Snapchat.
- Collaborated with internal departments and third-party partners to ensure joint campaigns met the highest creative and quality standards.
- Monitored platform growth, tracked trending topics, and adjusted content strategy in real time based on insights.
- Compiled and delivered daily and weekly performance reports to Executive Producers, highlighting key takeaways and recommendations.
Script Assistant
The Ellen DeGeneres Show
08.2013 - 07.2014
- Assisted Script Supervisor, ensuring smooth daily operations.
- Proofread and distributed scripts, enhancing team efficiency.
- Managed show logs, contributing to improved ratings tracking.
Production Assistant
The Ellen DeGeneres Show
08.2010 - 07.2012
- Supported daily operations for a fast-paced, nationally syndicated talk show.
- Maintained discretion and adaptability in a high-pressure, celebrity-driven environment.
Education
Bachelor of Arts -
University of Delaware
Newark, DE 05.2001 -
Skills
Social media strategy
Community engagement
Visual storytelling
Event promotion
Creative direction
Campaign management
Content curation
Platform expertise
User generated content
Social media copywriting
Problem-solving
Content creation
Timeline
Head of Social Media
The Ellen DeGeneres Show/ Ellen Social Club
08.2020 - 04.2025
Social Media Producer
The Ellen DeGeneres Show
08.2014 - 07.2020
Script Assistant
The Ellen DeGeneres Show
08.2013 - 07.2014
Production Assistant
The Ellen DeGeneres Show
08.2010 - 07.2012
Bachelor of Arts -
University of Delaware
05.2001 -
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