MARIAH LUCHSINGER
Foothills County,AB
Summary
Experienced agricultural and animal care professional with 15 years in business ownership and expertise in animal nutrition and relationship management. Skilled in assessing customer needs and delivering tailored nutritional solutions that drive growth across Southern Alberta. Excels in cross-functional communication and complex account management, building strong dealer and partnership networks.
Overview
1
1
Certification
14
14
years of professional experience
Work History
Owner & Facility Manager
Reverie Equestrian
, Ontario / Alberta
09.2022 - 05.2026
- Acted as primary executive liaison for high-net-worth clients, vendors, and external professionals, managed operational budgets and achieved profitability.
- Directed end-to-end daily operations, maintenance logistics, scheduling, and client relations for a multi-horse equestrian facility.
- Developed and implemented standardized operating procedures (SOPs) for daily routines, safety compliance, animal welfare, and emergency protocols.
- Recruited and supervised multi-departmental staff, fostering accountability and improving communication.
Owner & Head Operations Lead
Yeti Treks / Dog Behaviour Services
Calgary, AB
12.2011 - 08.2023
- Founded and scaled a successful multi-service canine exercise and behaviour business over a decade, taking initiatives from concept to execution.
- Managed operational budgets, marketing strategies, client intake, pricing structures, and profit margins, ensuring long-term financial sustainability of the business.
- Developed and launched private consultations, group classes, and pack play programs, enhancing client engagement and fostering repeat business.
- Established strategic partnerships with local rescues, resolved escalated client concerns, and maintained rigorous safety and welfare standards, fostering community trust and loyalty.
Behavior Department Specialist
Calgary Humane Society
Calgary, AB
12.2011 - 12.2013
- Conducted behavioral assessments and low-stress handling initiatives, enhancing client experience and improving animal outcomes through expert adoption counseling.
- Collaborated across shelter departments (medical, adoptions, operations) to streamline care workflows, ensuring safety and enhancing operational efficiency.
- Managed intake records and updated animal profiles in shelter systems, fostering clear and compassionate communication with foster and adoption inquirers.
Education
Certified Training Partner (KPA-CTP) - Animal Behaviour
Karen Pryor Academy
Touch Practitioner II -
Telling Touch Method
Skills
- Technical Nutrition & Product Knowledge: Equine, ruminant, monogastric, and pet nutrition; forage management, ration balancing, and supplement integration
- Sales & Account Management: Consultative selling, needs analysis (SPIN-style frameworks), objection handling, account development, and pipeline advancement
- Operations & Administration: Territory travel and scheduling, inventory management, CRM/sales tracking, Microsoft Outlook, Word, and Excel
- Professional Attributes: Self-starter working remotely, complex problem-solving, cross-functional collaboration, and strong drive for results
- Digital Proficiency: Office suite proficiency, and inventory/CRM tracking systems
Personal Information
Driving License: Valid Alberta Class Driver's License
Certification
Valid Alberta Class Driver's License (Clean abstract; comfortable with 2–4 days/week regional travel across Alberta)
Timeline
Owner & Facility Manager
Reverie Equestrian
09.2022 - 05.2026
Owner & Head Operations Lead
Yeti Treks / Dog Behaviour Services
12.2011 - 08.2023
Behavior Department Specialist
Calgary Humane Society
12.2011 - 12.2013
Certified Training Partner (KPA-CTP) - Animal Behaviour
Karen Pryor Academy
Touch Practitioner II -
Telling Touch Method