MARIA E. GARCIA
Toronto,ON
Summary
Master’s degree in business administration with a specialization in Marketing and Communication strategies, and over 10 years of experience. Eager to contribute to the team's success through meticulous attention to detail and exceptional organizational skills. Possesses a clear understanding of Corporate Communication and a background in Sustainability objectives. Highly motivated to learn, grow, and excel in Digital Marketing.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Marketing & Office Coordinator
DRA Global
Toronto, ON
04.2023 - Current
- At DRA Global, in my role as a Marketing and Office Coordinator, I’ve played a pivotal role in driving marketing initiatives and supporting office operations
- My primary focus was on enhancing the company's marketing efforts while ensuring the office ran smoothly and efficiently
- Successfully spearheaded multiple marketing campaigns that significantly increased brand awareness and lead generation
- Organized and executed several high-profile events, enhancing the company's brand visibility and client engagement
- Implemented innovative social media strategies that boosted online engagement and follower growth
- Developed efficient office management systems that improved overall operational efficiency
- At DRA Global, I’ve been able to refine my marketing abilities and acquire valuable experience in campaign management, content creation, and client relations while maintaining smooth office operations
EA / Marketing Coordinator
illustrate inc Canada
Toronto, ON
09.2022 - 03.2023
- Social media postings, tracking, management
- CRM updates and management
- Support general marketing activities (email campaigns, etc.)
- Work closely with external marketing agency
- Communication (internal and external)
- General office duties and responsibilities
- Project Management
Corporate Communications Associate
Japan Tobacco International Mexico
Mexico City, Mexico
07.2019 - 01.2022
- Increased external subscribers by 35%, and employee commitment to organizational culture by 45%
- Managed to make communication area a pillar for organization to achieve its annual objectives especially during pandemic
- Creation and development of internal communication campaigns aimed at the safety of the sales team, which was reflected in continuity of work and incremental sales of 10%
- Design and implementation of external communication campaigns aimed at attracting talent, increasing by 15% annual followers of social networks, and applications to published vacancies
- Development of new alliances with civil organizations and associations, increasing social responsibility activities and company's contribution to 2030 SDGs by 20%
- Administration of the budget of the area in an effective way for the organization
Administrative Support & CEO Executive Assistant
Mercedes Benz
Mexico City, Mexico
02.2018 - 07.2019
- Attended to comments and concerns of distributors and VIP clients using effective and corporate communication serving as after-sales link, in addition to dealing with logistics issues with event providers
- Responsible for CEO's agenda, including travel, expenses and minutes of meetings with board directors
- Participated in organization and coordination of events such as MB Fashion Week, Zona MACO 2019, Formula 1 Grand Prix 2018
Executive Assistant & Administrative Support
General Motors de Mexico
Mexico City, Mexico
06.2012 - 11.2017
- Developed an organizational culture of teamwork making both areas more attractive, achieving that 15%of the population wanted to work with us
- Managed agenda of 2 directors at same time, alternating
- Participation in meetings with managers to follow up on action items of all programs (cars) in development
- Collaborated with a team of 3 in the development of Corporate Reputation and Communication strategies
Education
Diploma - Digital Marketing and social media
Greystone College
03.2024
MBA oriented to - Marketing
Universidad Del Valle De Mexico
01.2021
Post grade - International Financial Markets, Business Management
UNITEC
01.2008
BBA - Business Management
UNITEC
04.2004
Skills
- G-Suite
- MS Office
- Vendor Relations
- Conflict Resolution
- Copy-writing
- Leadership
- Organization and Time Management
- Team building
- Media Relations
- Branding
- Campaign Development
- Digital Marketing
- Detail Oriented
- Work Planning and Prioritization
Certification
- Certified Digital Communications, ITAM - 2020
- Diplomate, Strategic Communications of social responsibility, Universidad Anáhuac - 2021
- Data science Essentials, Laureate Online Education - 2020
- Google Ads Certifications.
Accomplishments
Collaborated with a team of 3 in the development of Corporate Reputation and Communication strategies.
Languages
English
Full Professional
Spanish
Native/ Bilingual
French
Elementary
Affiliations
- Dog-mom of two, Gamer's wife, loves hiking, cooking, and dancing.
Timeline
Marketing & Office Coordinator
DRA Global
04.2023 - Current
EA / Marketing Coordinator
illustrate inc Canada
09.2022 - 03.2023
Corporate Communications Associate
Japan Tobacco International Mexico
07.2019 - 01.2022
Administrative Support & CEO Executive Assistant
Mercedes Benz
02.2018 - 07.2019
Executive Assistant & Administrative Support
General Motors de Mexico
06.2012 - 11.2017
Diploma - Digital Marketing and social media
Greystone College
MBA oriented to - Marketing
Universidad Del Valle De Mexico
Post grade - International Financial Markets, Business Management
UNITEC
BBA - Business Management
UNITEC
- Certified Digital Communications, ITAM - 2020
- Diplomate, Strategic Communications of social responsibility, Universidad Anáhuac - 2021
- Data science Essentials, Laureate Online Education - 2020
- Google Ads Certifications.
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