Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Maria Younan

Brampton,ON

Summary

Reliable individual experienced in conducting market research and creating marketing campaigns. Skilled at producing high-quality content to increase sales and conversion rates. Recognized as strong team player with exceptional communication skills.

Overview

5
5
years of professional experience

Work History

Marketing Analyst

Health + Healing Chiropractic
05.2023 - Current
  • Conducted comprehensive analysis of market trends, consumer behavior, and competitor strategies to generate actionable insights driving marketing strategies
  • Generated a 37% increase in sales, surpassing prior-year achievements since joining the company
  • Utilized advanced data analytics tools and techniques to interpret complex datasets, identifying key patterns to capitalize opportunities
  • Executed data collection methodologies and translated findings into detailed reports, providing stakeholders with valuable insights crucial for strategic decision-making
  • Identified and recommended improvements to marketing strategies based on analysis to enhance overall customer engagement
  • Implemented a revamped data organization system, significantly enhancing the efficiency and effectiveness of the workspace for optimized marketing insights analysis
  • Executed troubleshooting strategies to address issues across Atlas systems
  • Offered guidance to colleagues in troubleshooting strategies
  • Led team in successful launch of new product contract, generating increased revenue
  • Handled all inbound and outbound calls from marketing advertisements to attract and retain customers

Business Analyst

Topron Consulting Inc
07.2022 - 01.2023
  • Partnered with business process leads to evaluate existing processes, identified pain points, and engineered development for existing problems.
  • Conducted thorough analyses of current processes, identifying inefficiencies and devising effective solutions for improved campaign effectiveness.
  • Actively participated in daily meetings, sprint planning, reviews, and discussions regarding product backlog refinement.
  • Conducted extensive research, compiling comprehensive presentations detailing advancements in business case developments.
  • Methodically documented critical actions and decisions from meetings to ensure clear communication and accountability.
  • Collaborated with cross-functional teams and stakeholders, gathering requirements and formulating detailed project plans.
  • Utilized data analysis methodologies and tools to support decision-making and facilitate strategic project planning.
  • Effectively managed multiple projects, ensuring timely delivery while meeting project scope and budget requirements.

Client Services

Blue Mountain Resort
04.2021 - 01.2022
  • Provided personalized client services at Blue Mountain Resort, ensuring guests received exceptional experiences tailored to their preferences and needs.
  • Acted as a brand ambassador for Blue Mountain Resort, fostering positive guest interactions and promoting resort amenities.
  • Supported marketing initiatives by proactively addressing guest inquiries and concerns, thereby reinforcing a positive brand image and fostering long-term guest relationships.
  • Utilized client service interactions as opportunities to gather market intelligence, providing valuable insights to inform marketing campaigns and messaging strategies.
  • Consistently exceeded guest expectations through attentive service and personalized recommendations, indirectly contributing to positive word-of-mouth marketing and brand advocacy.

Marketing Assistant

Bellurelle
01.2019 - 01.2022
  • Increased brand awareness by implementing targeted marketing campaigns and social media strategies.
  • Enhanced customer engagement with the development of compelling content for email newsletters and blog posts.
  • Streamlined marketing processes, optimizing efficiency through the use of project management tools and software.
  • Boosted sales performance by assisting in the creation of persuasive marketing materials such as brochures and product sheets.
  • Strengthened brand identity with consistent messaging across various platforms including print, digital, and social media channels.
  • Assisted in growing customer database through lead generation tactics like landing page optimization or targeted online advertising campaigns.
  • Assisted in creation and management of social media content.

Education

Certification - Management of Fashion And Luxury Brands

Bocconi University
Milan, Italy
02.2024

Certification - IIBA Business Analyst

Topron Consulting
Toronto, ON
12.2022

Bachelor of Arts - Criminology (Honours)

Wilfrid Laurier University
Brantford, ON
04.2022

Skills

Marketing Strategies

  • Marketing Campaigns
  • Detail Oriented
  • Time Management
  • Industry Trend Monitoring
  • Microsoft Suite
  • Email Marketing
  • Team-Oriented
  • Adaptability and Flexibility
  • Office Administration
  • Conflict Resolution
  • Business Documentation

Languages

English
Native or Bilingual
Arabic
Professional Working

Timeline

Marketing Analyst

Health + Healing Chiropractic
05.2023 - Current

Business Analyst

Topron Consulting Inc
07.2022 - 01.2023

Client Services

Blue Mountain Resort
04.2021 - 01.2022

Marketing Assistant

Bellurelle
01.2019 - 01.2022

Certification - Management of Fashion And Luxury Brands

Bocconi University

Certification - IIBA Business Analyst

Topron Consulting

Bachelor of Arts - Criminology (Honours)

Wilfrid Laurier University

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Maria Younan