Maria Wodzinska
Toronto,ON
Summary
Goal-oriented professional well-versed in leading teams and planning marketing strategies targeted on brand promotion. Familiar with trends, market conditions, and customer desires in industry.
Overview
15
15
years of professional experience
Work History
Skincare Brand Manager
Stoic Beauty
Toronto, Ontario
04.2023 - 10.2024
- Independently and collaboratively led strategic initiatives resulting in the accelerated growth of Stoic Beauty to a six-figure business within a span of 2 years.
- Established and executed comprehensive growth and content marketing strategies, fostering increased brand visibility and market presence across several digital platforms.
- Successfully sustaining a customer retention rate of 20% year over year.
- Implemented customer retention marketing tactics, ensuring sustained engagement and loyalty.
- Implemented post-purchase flows for a 25% increase in average order value.
- Utilize remote work capabilities effectively, with over 2 years of experience in managing remote operations.
- Conducted market research to identify target customer segments, preferences, and trends.
- Created content for social media campaigns, website copy, brochures, press releases and other marketing materials.
- Analyzed competitors' brands and products to develop unique positioning for the company's offerings.
- Managed budgets for all marketing activities including advertising spend, events sponsorships and promotional giveaways.
Operations Director
Stoic Beauty Inc.
Mississauga , ON
10.2020 - 04.2023
- Developed and implemented operational policies and procedures to maximize efficiency.
- Oversaw the hiring process for new staff members and trained them on operational protocols.
- Resolved conflicts between personnel within the organization to maintain a harmonious working environment.
- Resolved customer complaints promptly and professionally.
- Identified areas where additional resources may be required due to increased demand or changing conditions.
- Analyzed past spending data to identify areas where savings could be achieved.
- Researched new sources for supplies when necessary.
Seasonal Co-Director
Clay & Paper Theatre
05.2009 - 11.2020
- Collaboratively contributed to the creation of theatrical pieces, with a focus on a full-length production promoting healthy active living and social consciousness
- Assumed a leadership and mentorship role for new Squad members, fostering a supportive and inclusive environment within the team
- Conducted workshops using anti-racist frameworks, imparting knowledge and skills to enhance team dynamics and awareness
- Employed pedagogical and facilitation techniques suitable for artistic groups from varied disciplines (musicians, performance artists, actors, visual artists), and various socio-economic backgrounds
- Co-created and participated in CYCLOPS (Cycling Oriented Puppet Squad) performances, combining creativity with advocacy for cycling
- Co-directed various works, including 'Animal Nature,' 'Fables for the Future,' and 'Pigeon Pie,' showcasing a diverse range of theatrical projects.
Database and Accounting Assistant
Acanthus Research Inc
03.2018 - 10.2020
- Performed accounting and administrative responsibilities, supporting business growth and enhancing the efficiency of the accounting department
- Prepared business books, collaborated on payroll, and managed tax-related tasks to ensure financial accuracy
- Played a key role in accounts receivable and accounts payable functions, contributing to streamlined financial processes
- Established and maintained an organized and efficient work environment
- Demonstrated strong independent work ethic, successfully fulfilling responsibilities while working remotely.
- Maintained the general ledger system to ensure accurate recording of all transactions.
- Answered questions from customers regarding their billing or payment status.
- Developed procedures for more efficient workflow in accounting department.
Co-Artistic Director
Goat Howl Theatre
04.2016 - 03.2020
- Oversaw day-to-day operations of a Toronto-based small theatre company, managing various aspects of project development and execution
- Successfully secured funding through grant writing, contributing to sustained financial support for the organization
- Directed multiple projects, including 'Dinner with Madness' (Workman Arts), 'Configurations of a Divine B
- ' (Cleveland Public Theatre), and 'Norman Looks for Normal' (Clay & Paper Collaboration)
- Handled bookkeeping duties, ensuring accurate financial records and compliance with financial regulations.
Education
Certificate - User Experience Design
UX Design Certificate
Toronto06-2023
Product Management Certificate -
General Assembly
01.2021
Digital Marketing Certificate -
Brain Station
01.2020
SEO Certificate -
Brain Station
01.2020
MA Theatre Studies -
York University, School of Arts, Media, Performance and Design
01.2019
Acting Program and Laboratory of Movement -
L'école internationale de théâtre Jacques Lecoq (France)
06.2015
SheCodes Basic Coding -
Skills
- G2 License
- WHMIS certified
- Microsoft Office Suite
- Mailing Funnel Building (Klaviyo, MailerLite)
- Campaign Planning
- Budget formulation
- Brand positioning
- Partnership Development
- Growth tracking
- Communications strategy
- Marketing Communications
- Marketing support
References
Available upon request
Technical Skills
Wordpress
Professional
Shopify
Professional
Wix
Elementary
Microsoft Office Suite
Native/ Bilingual
Asana/Clickup/AirTable
Full Professional
Affiliations
- Top 100 Finalist Total Mom Pitch Competition (2024)
- SSHRC Research Recipient, Masters York University (2017)
References
References available upon request.
Timeline
Skincare Brand Manager
Stoic Beauty
04.2023 - 10.2024
Operations Director
Stoic Beauty Inc.
10.2020 - 04.2023
Database and Accounting Assistant
Acanthus Research Inc
03.2018 - 10.2020
Co-Artistic Director
Goat Howl Theatre
04.2016 - 03.2020
Seasonal Co-Director
Clay & Paper Theatre
05.2009 - 11.2020
Certificate - User Experience Design
UX Design Certificate
Product Management Certificate -
General Assembly
Digital Marketing Certificate -
Brain Station
SEO Certificate -
Brain Station
MA Theatre Studies -
York University, School of Arts, Media, Performance and Design
Acting Program and Laboratory of Movement -
L'école internationale de théâtre Jacques Lecoq (France)
SheCodes Basic Coding -
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