Accomplished Brand Manager with a proven track record at Sanofi Consumer Healthcare, adept in strategic thinking and brand building. Spearheaded a 30% increase in product volume through innovative marketing strategies and effective teamwork. Expert in budget control and customer relations, consistently enhancing brand awareness and driving revenue growth. Seasoned Entrepreneur with a solid background in business management, operational planning and revenue generation. Hardworking, dedicated and resourceful leader with 8+ years in Pharmaceutical Industry. Ready to leverage experience and drive to pursue new professional challenges.
Hi, I’m
Maria Proano
Waterloo,ON
Summary
Overview
7
years of professional experience
Work History
Nomad Art & Flowers
Entrepreneur
12.2021 - 01.2024
Job overview
- Built strong brand recognition and customer loyalty by delivering high-quality products and services consistently over time.
- Improved customer satisfaction with exceptional project management skills and timely delivery of products and services.
- Launched new product lines successfully through comprehensive planning, strategy and research.
- Determined business plan, mission statement, and vision.
- Drove annual revenue growth by 10% through strategic business development and targeted marketing efforts
Sanofi Consumer Healthcare
Growth Category Activator
03.2021 - 09.2021
Job overview
- Managed a diverse portfolio of products, ensuring optimal mix between high-margin items and cost-effective options for customers.
- Collaborated with cross-functional teams to develop promotional campaigns that effectively increased category awareness and sales growth.
- Reduced inventory costs through effective vendor negotiations and optimizing product assortments.
- Coordinated with store operations teams to ensure proper execution of merchandising plans at the store level, driving consistent brand presentation across all locations.
- Achieved a 15% increase in sales and gained 2 percentage points market share within 6 months through effective brand leadership and strategy execution.
- Developed and implemented distribution strategies that resulted in a 12% sales increase within three months.
Sanofi Consumer Healthcare
Brand Manager
05.2019 - 02.2021
Job overview
- Researched market trends to identify customer needs and preferences for strategic planning.
- Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.
- Successfully launched new product during the pandemic, ensuring effective stakeholder engagement and market penetration.
- Drove a 30% increase in product volume and a 21% increase in sales value through strategic brand management and campaign execution.
Sanofi Consumer Healthcare
Assistant Brand Manager
08.2018 - 04.2019
Job overview
- Conducted market research to identify consumer trends and preferences, driving product innovation.
- Improved customer engagement through social media management and content creation.
- Created impactful presentations for internal stakeholders, demonstrating the value of marketing efforts on overall business objectives.
- Boosted online presence via website updates, SEO optimization strategies, and e-commerce support.
- Contributed to annual planning process by helping set goals for revenue growth, market share gains, and other key performance indicators.
Sanofi Consumer Healthcare
Trade Marketing Associate
01.2017 - 07.2018
Job overview
- Worked closely with product development teams, incorporating market feedback into the design and improvement of product offerings.
- Identified opportunities for cross-promotional partnerships with complementary brands or products.
- Designed eye-catching point-of-sale materials that effectively communicated product benefits and features.
- Conducted regular store visits, ensuring optimal in-store execution of marketing plans and addressing any issues promptly.
Education
Universidad Particular De LojaQuito Ecuador
BBA from Business Administration
07.2016
University Overview
American Junior CollegeQuito Ecuador
Associate of Science from Administrative Assistant
07.2002
University Overview
Skills
- Goal Setting
- Entrepreneurial personality
- Strategic Thinking
- Customer Relations
- Brand building
- Teamwork and Collaboration
- Decision-Making
- Marketing Strategies
- Budget Control
- P&L Management
Accomplishments
Accomplishments
- Excellence in Execution, Product Launch Award
- Recognized for exceptional planning, execution, and budget optimization
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Entrepreneur
Nomad Art & Flowers
12.2021 - 01.2024
Growth Category Activator
Sanofi Consumer Healthcare
03.2021 - 09.2021
Brand Manager
Sanofi Consumer Healthcare
05.2019 - 02.2021
Assistant Brand Manager
Sanofi Consumer Healthcare
08.2018 - 04.2019
Trade Marketing Associate
Sanofi Consumer Healthcare
01.2017 - 07.2018
Universidad Particular De Loja
BBA from Business Administration
American Junior College
Associate of Science from Administrative Assistant
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