MARIA MICELI
Toronto,ON
Summary
Diligent Communications Manager with 15-year progressive career across both internal and external communications. Offering excellent management and organizational skills to coordinate multiple, concurrent projects. Articulate writer with talent for creating engaging content.
Overview
18
18
years of professional experience
Work History
Internal Communications Manager
Davies Ward Phillips & Vineberg
Toronto, Ontario
10.2022 - 11.2023
- Planned and executed effective internal communication and engagement campaigns to educate employees about firm initiatives.
- Created, wrote and revised content for internal and external programs and events.
- Promoted firm's vision through announcements and communications.
- Collaborated with corporate departments, including Diversity and Inclusion, Human Resources, Training and Information Technology to create and implement impactful communications, including speeches, scripts. and other materials.
- Managed the firm's intranet, writing and branding, ensuring consistency of prose and visual identity.
- Worked cross-functionally with Communications, Policy, Marketing teams to outline and develop impactful speeches, scripts, op-eds and other written materials for senior executives.
- Managed communications planning and execution for lawyers and business professionals, in collaboration with Creative Services and four Marketing Assistants (direct reports)
Senior Manager, Communications and Proposals
MSH AMERICAS
Toronto, Ontario
01.2019 - 09.2022
- Oversaw and executed internal and external communications to ensure alignment with company branding, strategy and objectives.
- Produced high-quality, informative content to engage customers and build brand recognition.
- Developed, streamlined and managed tone, style and messaging across all communication channels and platforms, including websites, social posts, newsletters, guides, speeches, white papers, presentations, proposals, etc.
- Provided strategic communications counsel and support to executive team and corporate departments.
- Planned, developed and managed proposals and responses, including RFPs, RFQs and EOIs.
- Managed proposal deadlines by establishing priorities and target dates for information gathering, writing, review and approval.
Senior Writer
INSURANCE BUREAU OF CANADA
Toronto, Ontario
08.2011 - 11.2018
- Led the development, design and delivery of communications including executive presentations, speeches, articles, reports, white papers, news releases, key messages, blogs, social media and videos.
- Managed strategy, content development, timelines, accountabilities and quality review process for successful multimillion dollar proposal win.
- Served as lead for implementation of intake tool (Robohead) to streamline department workflow.
- Assisted Vice-President, Corporate Communications and Events, with management and allocation of communication resources.
- Developed and managed messaging for a variety of audiences in collaboration with cross-functional teams.
- Created and maintained impactful content to support and promote Insurance Bureau of Canada’s messaging, campaigns, strategic priorities and member requirements.
New Business Project Manager
MEDIACOM
Toronto, Ontario
01.2010 - 01.2011
- Managed schedules, budgets and freelancers for new business projects/pitches, resulting in account wins in excess of $65 million in media billings.
- Served as editorial and production lead for pitch presentation materials, proposal submissions, media kits, client correspondence and press releases.
Freelancer
PEARSON CANADA/OXFORD UNIVERSITY PRESS
Toronto, Ontario
01.2009 - 01.2010
- Contributed to multi-component projects requiring cross-referencing and verification of content, artwork and photos.
Senior Content Production Manager
THOMSON NELSON
Toronto, Ontario
03.2007 - 01.2009
- Acted as production liaison for several imprints, including the vetting of new projects, bidding out preproduction work to vendors, and reviewing art and text permissions.
- Managed scheduling and budgeting of internal and external content production resources
- Directed projects and accompanying websites from conception to production.
- Supervised in-house staff and hiring, training and evaluating team members at various levels.
Production Content Supervisor/Managing Editor
REDWOOD CUSTOM COMMUNICATIONS
Toronto, Ontario
09.2005 - 03.2007
- Managed content workflow, production schedules and contributory budgets.
- Led a team of writers, editors, designers and production staff to facilitate progress of content, graphics and advertisements.
- Assigned resources, established deadlines and outlined daily team priorities.
- Collaborated with clients, filtering their feedback while adhering to publication deadlines, budgets and schedules.
Education
Bachelor of Arts -
Glendon College, York University (in Progress)
Foundations of Project Management -
University of Toronto, School of Continuing Studies
Leading Projects in Organizations -
University of Toronto, School of Continuing Studies
Skills
- Communications Management
- Content Development
- Internal and External Communications
- Leading Projects
- Executive Counseling
- Creative Writing
Personal Information
Title: STRATEGIC STORYTELLER
Timeline
Internal Communications Manager
Davies Ward Phillips & Vineberg
10.2022 - 11.2023
Senior Manager, Communications and Proposals
MSH AMERICAS
01.2019 - 09.2022
Senior Writer
INSURANCE BUREAU OF CANADA
08.2011 - 11.2018
New Business Project Manager
MEDIACOM
01.2010 - 01.2011
Freelancer
PEARSON CANADA/OXFORD UNIVERSITY PRESS
01.2009 - 01.2010
Senior Content Production Manager
THOMSON NELSON
03.2007 - 01.2009
Production Content Supervisor/Managing Editor
REDWOOD CUSTOM COMMUNICATIONS
09.2005 - 03.2007
Bachelor of Arts -
Glendon College, York University (in Progress)
Foundations of Project Management -
University of Toronto, School of Continuing Studies
Leading Projects in Organizations -
University of Toronto, School of Continuing Studies
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