Maria Guerrero
Vaughan
Summary
Accomplished Sales Manager offering 5 years of experience developing and maximizing sales. Diligent in building and retaining accounts by providing support and attentive service. Expertise in marketing strategies, product promotion and merchandising to achieve market penetration. Successful record of expanding network connections through persuasive brand imaging.
Overview
11
11
years of professional experience
Work History
Marketing and Sales Manager
Rockcliff Auto Oakville
Oakville, ON
09.2023 - 12.2024
- Achieved consistent revenue growth by directing efforts towards high-opportunity accounts and industries.
- Strengthened brand identity by overseeing visual elements such as logo design, website layout, and promotional materials consistency.
- Launched targeted email campaigns that resulted in increased open rates, click-through rates, and lead conversions.
- Collaborated cross-functionally to align marketing strategies with overall business objectives, ensuring cohesive messaging across all channels.
- Improved customer retention rates, fostering strong relationships through personalized interactions.
- Implemented data-driven decision-making processes, analyzing metrics to refine marketing efforts and drive results.
Sales and Marketing Representative
B.O.S Cleaners Inc
4801 Keele Street, North York, ON
11.2022 - 02.2024
- Increased sales by offering advice on purchases and promoting additional products.
- Achieved monthly sales goals by promoting product benefits and enrolling new clients.
- Retained excellent client satisfaction ratings through outstanding service delivery.
- Trained and mentored new sales representatives.
- Increased sales by offering consultation on products and services and applying customer service and upselling techniques.
- Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
- Built local sales and marketing plan for each targeted district within defined territory.
- Followed through with leads to close sales over phone, in office and during external consumer engagements.
- Implemented advertising campaigns and prepared promotional materials.
- Supported sales staff by providing market trends, account analyses and new product information.
Manager of Business Development and Sales
My Casa Mya Inmobiliaria Sas
Montería , Colombia
05.2018 - 02.2022
- Developed deep understanding of customer needs, priorities and pain points to deliver customized service.
- Collaborated with sales, marketing and other internal teams to meet shared goals.
- Formulated well-defined action plan to prioritize potential clients and achieve and exceed objectives.
- Conducted market research to discover new leads, opportunities and messaging.
Human Resources Manager
Transporte, Maquinarias Y Equipos
Monteria, Colombia
07.2015 - 04.2017
- Maintained payroll and benefits for employees in various locations and diminished financial discrepancies through expert program management.
- Maintained company compliance with local, state and federal laws, in addition to established organizational standards.
- Organized and led staff orientation programs and training to promote collaboration.
- Motivated employees through special events, incentive programs and constructive feedback.
Human Resources Assistant
Majo Sky Sas
Montería , Colombia
01.2014 - 12.2014
- Filed paperwork, sorted and delivered mail, and maintained office organization.
- Organized new employee orientation schedules for new hires.
- Delivered friendly assistance with new hires throughout interviewing and hiring process.
- Screened applicant resumes and coordinated both phone and in-person interviews.
Education
College Diploma - Conference And Event Planner
Academy of Learning Career College
06-2025
Bachelor Of Business Administration - Business Administration
Instituto Técnico Comercial ABC
Tierralta - Cordoba 01.2014
Skills
- Retail Knowledge
- Business Management and Development
- Inventory Control Processes
- Budgeting and Expenditures
- Sales Quota Management
- Price Schedules
- Operating Procedures and Policies
- Sales Program Coordination
- Customer Consultations
- Social Media Platforms
- Advertising Campaigns
- Client Needs Assessment
- Staff Meetings
- Networking Events
- Sales Records Management
- Facility Tours
- Special Events
- Effective Customer Communication
- Consumer Protection
- Digital Sales
- Customer Portfolio Management
- Marketing and Sales
- Microsoft Excel
- Public and Media Relations
- Customer Care
- Account Servicing
- Google analytics integration
- WordPress experience
- HTML
Timeline
Marketing and Sales Manager
Rockcliff Auto Oakville
09.2023 - 12.2024
Sales and Marketing Representative
B.O.S Cleaners Inc
11.2022 - 02.2024
Manager of Business Development and Sales
My Casa Mya Inmobiliaria Sas
05.2018 - 02.2022
Human Resources Manager
Transporte, Maquinarias Y Equipos
07.2015 - 04.2017
Human Resources Assistant
Majo Sky Sas
01.2014 - 12.2014
College Diploma - Conference And Event Planner
Academy of Learning Career College
Bachelor Of Business Administration - Business Administration
Instituto Técnico Comercial ABC