Summary
Overview
Work History
Education
Skills
Programs
Languages
Timeline
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MARIA CAMILA GARCIA MUÑOZ

Burnaby,Canada

Summary

Digital marketing and strategy specialist with extensive experience in media planning, campaign management, and programmatic advertising. Proven ability to analyze performance data, optimize digital campaigns, and develop strategic marketing plans. Strong expertise in budget planning, audience segmentation, and omnichannel strategies to enhance brand positioning and ROI. Passionate about innovation, data-driven decision-making, and client communication.

Overview

5
5
years of professional experience

Work History

Consultant Insights

Ebiquity
04.2024 - 06.2024
  • Extracted insights from marketing reports to enhance media performance.
  • Monitored CPM trends and provided optimization recommendations.
  • Developed solutions for offline media product innovations


Sr Analyst Strategy

Omnigroup PHD
05.2023 - 04.2024
  • Managed quarterly and yearly budget planning for media channels.
  • Developed campaign distribution strategies across multiple platforms.
  • Engaged with clients to introduce new product marketing initiatives.

Sr Analyst Programmatic

Omnigroup PHD
05.2022 - 05.2023
  • Led social media campaign execution and optimization.
  • Conducted data analysis, reporting, and performance evaluation.
  • Provided insights to refine advertising strategies and improve ROI

Account Services Manager

Xaxis Miami
11.2021 - 05.2022
  • Managed relationships with agencies and clients to identify growth opportunities.
  • Conducted performance monitoring, pacing updates, and campaign optimizations.
  • Provided recommendations for budget reallocation and forecasting.

Strategy & Marketing Account Manager

Publicis Media
03.2021 - 11.2021
  • Designed and evaluated data-driven marketing strategies.
  • Identified key opportunities to improve campaign effectiveness.
  • Developed and managed annual budget planning.

Campaign Manager

Publicis Media
01.2019 - 01.2021
  • Managed digital advertising campaigns across multiple platforms.
  • Optimized campaign performance and budget allocation.
  • Communicated directly with clients to align on marketing objectives.

Education

MBA -

University Canada West
Vancouver, None
08-2026

Bachelor of Science - Gastronomy

University of La Sabana
Colombia
01.2019

Skills

  • Digital Marketing Strategy & Planning
  • Programmatic Advertising & Campaign Optimization
  • Performance Marketing & Data Analysis
  • Budget Allocation & Media Buying
  • Cross-Channel Marketing & Customer Insights
  • Client Communication & Stakeholder Management
  • Leadership & Team Collaboration

Programs

  • Platforms: Google Ads, Search Ads 360, Display & Video 360, The Trade Desk, Facebook & Instagram Ads, Snapchat, Pinterest, Marin Software, Bing Ads, Prisma, Branch.
  • CRM & Analytics: Salesforce, Media Tools, MarketMake TV, Tardiis 3.0.
  • Asana, Monday.com, Notion

Languages

Spanish
Native or Bilingual
English
Professional Working

Timeline

Consultant Insights

Ebiquity
04.2024 - 06.2024

Sr Analyst Strategy

Omnigroup PHD
05.2023 - 04.2024

Sr Analyst Programmatic

Omnigroup PHD
05.2022 - 05.2023

Account Services Manager

Xaxis Miami
11.2021 - 05.2022

Strategy & Marketing Account Manager

Publicis Media
03.2021 - 11.2021

Campaign Manager

Publicis Media
01.2019 - 01.2021

MBA -

University Canada West

Bachelor of Science - Gastronomy

University of La Sabana

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MARIA CAMILA GARCIA MUÑOZ