Maria Borsellino
Etobicoke,Canada
Summary
Experienced sales professional with a demonstrated record of success in the hospitality and construction industry. Proven success in strategic and operational business planning with a customer-centric mindset achieving top- line growth and profitability. Strong entrepreneurial ability to drive revenue and conceptualize new business opportunities, create strategic relationships, and build productive teams.
Overview
16
16
years of professional experience
Work History
Regional Director of Sales & Marketing
Motion Hospitality
01.2009 - Current
- Meet & exceed established budgetary guidelines for the hotel & food/beverage, while maintaining exceptional customer service
- Communicate with guests addressing requests, and issues
- Ensure that rooms & food/beverage is consistently maintained to standards of quality, service, and presentation
- Ensure adherence to relevant legislation relating to: fire; hygiene, employment, licensing, health & safety
- Motivate and coach team members to obtain high levels of productivity
- Ensure appropriate systems and controls are in place to produce regular
- and accurate information for the hotel’s corporate offices and financial data
- Conduct weekly department head, BEO & sales meetings
- Implement incentive for Rooms & Catering Sales/Corporate and Social to achieve monthly budgets
- Oversee the BEO (Banquet Event Orders) from the Catering Sales and Coordinators
- Prepare Annual Forecasting and Operating Catering Budget
- Create new menu items in conjunction with Executive Chef
- Maintain constant communication between departments for special promotions & day to day functions
- Create Wedding Packages for different Ethnic & mid market Weddings
- Introduce Action Plans, Sales Activity Reports to maximize Social/Corporate
- events’ revenue
- Confirmed over $8,500,000.00 in revenue between Rooms Blocks and Catering Department
- Streamlined operations for improved efficiency by evaluating existing processes and introducing innovative solutions.
- Motivated employees through effective communication, recognition programs, and tailored incentive structures that aligned with corporate objectives.
- Produced 10-20 reports per week to analyze job performance against team goals.
- Served as a mentor to emerging leaders, sharing knowledge and expertise while fostering an environment of continuous learning and growth.
- Visited sites periodically to view service levels and adherence to global service standards.
Director of Sales/Operations
DLX Fence & Railings
01.2014 - 01.2018
- Set regional goals and territory quotas and evaluate performance against these goals
- Develops and recommends strategic plans with sales representatives
- Builds and maintains exceptional employee engagement throughout the team
- Develops, manages and leverages relationships with key customers
- Responsible for the recruitment and selection of top talent within sales and support
- Directly manages the activities of sales representatives in the region
- Develops plans to maximize sales opportunities in the region
- Coordinates workshop for Companies products; Galvalume Steel and Chain Link materials
- Meet with customers/clients to discuss product and installation segment and provide estimates for residential and commercial
- Profitably develop and implement successful business models across matured and emerging markets to increase revenues
- Deploy high-impact consumer product tactics with a creative, visionary and market-contextual approach
- Ensure delivery of high-growth revenue results with emphasis in scalability
- Ability to develop strategic partnerships and communicate effectively with stakeholders at all levels of decision making
- Passion for consumer products and translating value propositions into profitable business ventures to partners and end customers
- Emerging market experience in the set-up and expansion of distribution via direct and indirect channels
- Secured $4.0M Both Rooms & Catering (3-year sales cycle) Hilton Properties
- Secured $2.1M (yearly sales cycle) DLX Fence & Railings
- Secured $8.5M (yearly sales cycles) Motion Hospitality
- Cover Magazine - Most well known Business Women in Canada
Director of Sales/Operations
Hilton Hotel
01.2009 - 01.2013
- Meet & exceed established budgetary guidelines for the hotel rooms & catering events, while maintaining exceptional customer service
- Communicate with guests addressing requests, and issues
- Ensure that rooms & catering is consistently maintained to standards of quality, service, and presentation
- Ensure adherence to relevant legislation relating to: fire; hygiene, employment, licensing, health & safety
- Motivate and coach team members to obtain high levels of productivity in rooms and catering
- Ensure appropriate systems and controls are in place to produce regular and accurate information for the hotel’s corporate offices and financial data
- Conduct weekly department head, BEO & sales meetings
- Implement incentive for Rooms & Catering Sales/Corporate and Social to achieve monthly budgets
- Oversee the BEO (Banquet Event Orders) from the Catering Sales and Coordinators
- Prepare Annual Forecasting and Operating Rooms & Catering Budget
- Create new menu items in conjunction with Executive Chef
- Maintain constant communication between departments for special promotions & day to day functions
- Create Wedding Packages for different Ethnic & mid market Weddings
- Introduce Action Plans, Sales Activity Reports to maximize Social/Corporate events’ revenue with Rooms & Catering
- Confirmed over $ 4,000,000.00 in revenue between Room Blocks ($ 1,800.000.00) and Catering Department ($ 2,200.000.00)
Education
Hotel & Restaurant Management -
George Brown
01.1994
Skills
- New Business Development
- Competitive Market Positioning
- Account Management
- Client Needs Assessment
- Solutions Oriented Sales
- Sales and Pricing Strategy
- Contract Negotiation
- P&L Management
- Budget Control
- Revenue Forecasting
- Technical Proficiency: Microsoft 365
- Technical Proficiency: CRM
- Technical Proficiency: QuickBooks
- Client relationships
- Staff training and development
- Meetings and presentations
- Business development
- Business forecasting
- Sales planning
Languages
English
Italian
References
Available upon Request
Timeline
Director of Sales/Operations
DLX Fence & Railings
01.2014 - 01.2018
Regional Director of Sales & Marketing
Motion Hospitality
01.2009 - Current
Director of Sales/Operations
Hilton Hotel
01.2009 - 01.2013
Hotel & Restaurant Management -
George Brown