Summary
Overview
Work History
Education
Skills
Timeline
Generic

MARHO PAUL EFEMUAYE

Montreal,QC

Summary

Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.

Overview

10
10
years of professional experience

Work History

Account Manager

Viral Nation
Toronto, ON
04.2022 - Current
  • Fostered lasting relationships with influencers + Management teams through effective communication and quick response, resulting in long-term loyalty and expanded client base.
  • Set and achieved company defined marketing goals for tier1 clientele
  • Cultivated long-term relationships with key stakeholders both internally and externally, fostering trust and loyalty among clients.
  • Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
  • Developed customized account plans and campaign strategies for clients to help them achieve their marketing goals.
  • Negotiated prices, terms of deliverables and service agreements based on campaign needs.
  • Developed and implemented strategies to increase client retention.
  • Coordinated with internal teams to facilitate prompt delivery of client projects.

Marketing Manager

VA Partners
Toronto, ON
03.2020 - 04.2022
  • Improved customer engagement by conducting regular surveys, analyzing feedback, and making necessary adjustments to digital marketing efforts.
  • Analyzed competitor pages to locate backlink and keyword opportunities.
  • Growing social media platforms by 50 -70% by Monitoring and applying various techniques and creative writing
  • Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
  • Trained junior team members in best practices for digital marketing strategies, tactics, and tools to cultivate high-performance team culture.
  • Utilized techniques such as cold calling, networking and prospecting to develop new leads.
  • Increased conversion rates through thorough A/B testing of website design elements and calls to action.
  • Wrote and distributed press releases to increase brand visibility.
  • Created and managed social media campaigns to increase brand engagement.
  • Monitored trends in digital marketing landscape and adjusted strategies accordingly.

Freelance / Contract Work

Client: Faded Lifestyle (Contract)
Toronto, ON
04.2018 - 04.2020
  • Focus: Building brand awareness and generation of new leads
  • Developed key internet market strategies to acquire and retain new clientele through email campaigns, affiliate marketing and social media
  • Maintained a 10% lift on retention as well as a 40% increase in customer acquisition MOM
  • Defined and tracked campaign (PPC, Facebook & Instagram ads etc) effectiveness and adjusted strategies accordingly which resulted in a steady increase in revenue.(+10% over target.) Implemented SE0/SEM strategies and Google analytics to increase CVR (+2.9%)
  • This resulted in a +50% increase in traffic via SEO and overall page view increase and engagement.

E-Commerce Manager

PYA Importer (Client: Patrick Assaraf)
Toronto, ON
06.2019 - 08.2019
  • Managed all online activity from traffic acquisition, sale conversion and providing weekly reporting and analysis
  • Assisted in development of customer specific marketing programs
  • Tracked and monitored performance of all digital content projects
  • Developed and executed social media plan and calendar
  • While remaining under budget, built and increased social media following by +100%
  • Monitored E-commerce orders through to completion
  • Editing and monitoring account activity and optimizing daily when needed
  • Optimized Ad spend by implementing proper Adword account structures, negative keywords, and A/B split testing
  • Grew overall traffic to site by 30% MOM and subsequently grew conversion rates by 1.5%
  • After careful deep dive of sites analytics, retargeting Google ad spend resulted in steady 3%+ increase in sales MOM.

Marketing Science Analyst

Critical Mass (Client: Nissan & Infiniti Canada)
Toronto, ON
03.2017 - 04.2018
  • Conducted regularly scheduled site reports and brand campaign analysis to reflect on various digital campaigns
  • Provided insight and strategic analysis based on data mining in order to improve and grow marketing campaigns and tactics
  • Implemented tagging and tracking matrices to ensure accurate and planned data capture
  • Performed quality assurance for tagging and tracking to identify additional customer behavior tracking needs
  • Tools: Adobe Analytics (Site Catalyst, Reports & Analytics, Report Builder & Adhoc Analysis), Charles & Filemaker.

Community Manager

Universal Music Canada (Client: Jazz Cartier)
Toronto, ON
08.2016 - 03.2017
  • Created content on social media platforms (Facebook, Twitter, Pinterest, Instagram etc.) to generate brand and community engagement
  • Developed content calendars, aligning brand platforms, pillars and guidelines
  • Planned and executed social media campaigns (including earned and paid media) aimed at increasing engagement and conversion
  • Leveraged social listening tools (Hootsuite, TweetReach etc) to monitor dialogue and feedback in social media, analyze and make actionable recommendations
  • Grew Instagram social account by 15% MOM steadily
  • Reached and exceeded social following on Twitter exponentially
  • Increased overall community engagement
  • (Strategic focus on twitter and instagram communities)

Brand Strategist & Digital Marketing Associate

The Serpentine
Toronto, ON
06.2014 - 08.2016
  • Developed specific strategies to generate brand awareness, drive traffic, and increase engagement resulting in increased sales for the Serpentine
  • Using social media tools (Instagram, Twitter, YouTube)
  • Researched industry trends, best practices, and emerging technologies and platforms
  • Built interactive campaigns around The Serpentine specifically targeting the 18-30 age demographic in high-end menswear niche
  • Reviewed analytics and continuously monitored engagement to reinforce understanding of target audiences and modified strategies accordingly.

Education

BA; Specialist in Communication, Marketing and Information Technology -

University Of Toronto
Toronto, ON
04.2014

Certificate in Digital Communication -

Sheridan College
Toronto
04.2019

Digital Marketing -

Brainstation
Toronto, ON
08.2014

Some College (No Degree) -

Hacker You
Toronto

Skills

  • Customer Needs Assessment
  • Client acquisition
  • Digital Marketing
  • Lead Development
  • Problem-solving aptitude
  • Client Relations
  • Excellent Communication
  • Management collaboration
  • Interpersonal Skills
  • Attention to Detail
  • Analytical Thinking
  • Business Development
  • Project Management
  • Goal Setting
  • Client Development
  • Customer Service
  • Problem-Solving
  • Account oversight

Timeline

Account Manager

Viral Nation
04.2022 - Current

Marketing Manager

VA Partners
03.2020 - 04.2022

E-Commerce Manager

PYA Importer (Client: Patrick Assaraf)
06.2019 - 08.2019

Freelance / Contract Work

Client: Faded Lifestyle (Contract)
04.2018 - 04.2020

Marketing Science Analyst

Critical Mass (Client: Nissan & Infiniti Canada)
03.2017 - 04.2018

Community Manager

Universal Music Canada (Client: Jazz Cartier)
08.2016 - 03.2017

Brand Strategist & Digital Marketing Associate

The Serpentine
06.2014 - 08.2016

BA; Specialist in Communication, Marketing and Information Technology -

University Of Toronto

Certificate in Digital Communication -

Sheridan College

Digital Marketing -

Brainstation

Some College (No Degree) -

Hacker You

Similar Profiles

  • TJ Beach

    TJ BeachTJ Beach

    Account Supervisor at Viral NationAccount Supervisor at Viral Nation

  • Donagí Espinosa

    Donagí EspinosaDonagí Espinosa

    Production Assistant/ Commercial Shot at Viral NationProduction Assistant/ Commercial Shot at Viral Nation

  • ALEXANDRA TEJADA-STROP

    ALEXANDRA TEJADA-STROPALEXANDRA TEJADA-STROP

    Safety Officer & Laboratory Quality Specialist at Centers for Disease Control and Prevention - Division of Viral HepatitisSafety Officer & Laboratory Quality Specialist at Centers for Disease Control and Prevention - Division of Viral Hepatitis

  • Priyanka Kaler

    Priyanka KalerPriyanka Kaler

    Early Childhood Educator at Garderie Les Petits IngenieuxEarly Childhood Educator at Garderie Les Petits Ingenieux

  • Joe Augustine

    Joe AugustineJoe Augustine

    Bilingual Digital Tech Specialist at TD Canada TrustBilingual Digital Tech Specialist at TD Canada Trust

CREATE PROFILE
MARHO PAUL EFEMUAYE