Margarita Nalisna

• Support the execution of marketing and client engagement strategies by organizing in-branch seminars and educational events, increasing attendance and follow-up appointments by 25%.
• Assist in building and managing the Financial Advisor’s professional presence on LinkedIn and AdvisorStream, enhancing online visibility, and nurturing long-term client relationships.
• Develop and distribute compliant client communications, including event invitations and follow-ups, maintaining a consistent and personalized client experience.
• Collaborate with advisors to tailor outreach strategies based on CRM data and client segmentation, resulting in higher response rates and appointment conversions.
• Monitor and track seminar ROI, client touchpoints, and marketing metrics to support strategic planning and service alignment.
• Act as a brand ambassador within the community by helping coordinate localized marketing campaigns and presence at networking functions.

• Ensured flawless execution of over 150 weekly and seasonal promotional campaigns by maintaining pricing accuracy and signage compliance in accordance with corporate marketing plans.
• Collaborated closely with front-end supervisors and scanning teams to conduct regular pricing audits, resulting in a 98% accuracy rate across high-volume inventory.
• Leveraged consumer insights to support store grand opening strategy and promotional effectiveness, contributing to a 20% increase in customer traffic during launch week.
• Took initiative in community engagement through leading donation efforts, achieving top fundraiser status in the “Toonie for Tummies” campaign benefiting local schools.
• Acted as liaison between store operations and corporate marketing, ensuring timely rollouts of regional pricing updates and promotional displays across all departments.
• Demonstrated strong attention to detail, multitasking, and process compliance in a fast-paced retail environment, aligning daily execution with brand and regulatory standards.

• Led cross-functional team in developing and executing omnichannel marketing strategies for the national webstore, surpassing annual sales targets by 12% and reaching $1.5M in revenue.
• Increased email marketing performance through advanced audience segmentation and automated workflows, boosting engagement by 15% and improving campaign frequency to six per week.
• Oversaw Retail Media content calendar and optimized marketing spend, reducing costs by 25% while enhancing ROI by 23%.
• Implemented growth marketing tactics such as personalized pop-ups, landing pages, and subscription offers using Popmechanic and OptiMonk, resulting in a 42% increase in website conversion rate.
• Designed and tested multiple Google Ads campaigns tailored to segmented audiences, leading to a 58% lift in ad-driven conversions.
• Delivered monthly KPI dashboards and campaign performance insights to senior leadership, driving data-informed decisions and continuous improvement.

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• Consistently catered to a shopping experience that matches customer interests with product offerings; consequently, this increased the average ticket size by 11% as a result of cross-selling related products.
• Partnered with cross-functional teams to produce 100+ in-store marketing materials and digital creatives, ensuring consistent execution across 25 retail locations.
• Conducted regular customer feedback and competitor analysis, optimizing weekly promotional offers and improving conversion rates by 18%.
• Managed monthly content schedules and influencer partnerships, contributing to a 40% growth in social media followers and a 35% increase in campaign engagement.