Margaret Page
Dartmouth,NS
Summary
A dynamic, self-motivated, and collaborative communications manager with over 19 years of experience in communications, digital marketing, content management, website development, copywriting, and social media in business, higher education, and non-profit organizations.
Add in user-oriented or user-focused writer
Overview
21
21
years of professional experience
1
1
Certification
Work History
UX Writer
Canada Post
11.2022 - Current
- Collaborated with cross-functional teams to ensure consistent branding and messaging across all content platforms.
- Streamlined content production processes, reducing project completion time and increasing overall efficiency.
- Conducted thorough research on industry trends to inform content strategy and maintain relevance in a competitive market.
- Coordinated with subject matter experts during the content development process, ensuring accurate representation of complex topics in an accessible manner.
Content Writer
EnPowered
03.2022 - 09.2022
- Created content in support of marketing and sales objectives, including brochures, blog posts, emails, website copy, landing pages, scripts, and more
- Wrote business-to-business content in line with the customer journey, addressing needs and pain points
- Conducted research and interviewed subject matter experts to inform content planning and creation
- Edited and proofread content to ensure accuracy, readability, and brand consistency.
Communications Officer, Advancement
Saint Mary’s University
11.2018 - 11.2021
- Developed communications plans for projects, initiatives, and events to keep alumni, friends, and donors engaged with the university
- Wrote and edited donor proposals, campaign materials, speaking notes, website content, brochures, newsletter articles, annual reports, and more
- Worked collaboratively with senior administrators, deans, faculty, staff, and students, taking the lead on communications for new initiatives
- Provided communications counsel and support for Development, Alumni Engagement, Advancement Services, and External Affairs teams.
Digital Marketing Manager
Explorance
04.2013 - 05.2018
- Managed the content writer and created content strategies and calendars, press releases, website copy, advertisements, brochures, direct mail campaigns, landing pages, blog posts, social media content, event materials, and more
- Implemented the new website, liaised with designers, managed SEO/SEM, and performed daily maintenance
- Created a social media strategy, which increased Twitter followers by 350% and Linkedin followers by 24% in five months
- Developed a blog strategy to establish the company as a thought leader, which increased web traffic and improved search engine rankings.
Marketing and Communications Specialist
B. Kamins
05.2012 - 04.2013
- Developed the strategic social media plan to increase awareness, engagement, and conversion
- Performed daily social media management (Facebook, Twitter & Pinterest); created written and visual content, themes, and schedules
- Created concepts and content for promotional materials: brochures, press releases, fact sheets, advertisements, and e-mail blasts
- Produced the website revitalization plan to overhaul content, structure, visuals, and layout to produce a more user-friendly and engaging website.
Communications Officer
Graduate and Postdoctoral Studies, McGill University
01.2009 - 01.2011
Web Developer and Programmer
Graduate and Postdoctoral Studies, McGill University
01.2008 - 01.2009
Coordinator of Advancement & Constituent Relations
Centennial Academy & College
01.2006 - 01.2007
Communications & Marketing Intern
Downtown Halifax Business Commission
01.2003 - 01.2004
Education
Bachelor of Public Relations -
Mount Saint Vincent University
Bedford, Nova Scotia01.2005
Advanced Diploma in Public Relations -
Nova Scotia Community College
Halifax, Nova Scotia01.2001
Bachelor of Arts in English -
Acadia University
Wolfville, Nova Scotia01.1999
Skills
- Content Design
- UX Writing
- Content Strategy
- Copywriting
- Editing & Proofreading
- Information Architecture
- Taxonomy & Labelling
- Competitor Research
- Content Auditing
- A/B Testing
- Collaboration
- Problem Solving
Certification
- [Area of certification], [Company Name] - [Timeframe]
- [Area of certification], [Company Name] - [Timeframe]
Technologies
- Microsoft Office
- Figma
- Miro
- Jira
- Confluence
- ChatGPT
- Notion
- WordPress
- Drupal
- HubSpot
- Google Analytics
- LMS Systems
- Slack
- X/HTML
Timeline
UX Writer
Canada Post
11.2022 - Current
Content Writer
EnPowered
03.2022 - 09.2022
Communications Officer, Advancement
Saint Mary’s University
11.2018 - 11.2021
Digital Marketing Manager
Explorance
04.2013 - 05.2018
Marketing and Communications Specialist
B. Kamins
05.2012 - 04.2013
Communications Officer
Graduate and Postdoctoral Studies, McGill University
01.2009 - 01.2011
Web Developer and Programmer
Graduate and Postdoctoral Studies, McGill University
01.2008 - 01.2009
Coordinator of Advancement & Constituent Relations
Centennial Academy & College
01.2006 - 01.2007
Communications & Marketing Intern
Downtown Halifax Business Commission
01.2003 - 01.2004
Bachelor of Public Relations -
Mount Saint Vincent University
Advanced Diploma in Public Relations -
Nova Scotia Community College
Bachelor of Arts in English -
Acadia University
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