Margaret LaBarbera

• Directed design and execution of business transformation initiatives that included new company and product branding and new communication channels to drive performance, profits and growth opportunities.
• Set annual and quarterly strategic plans and communication goals to strengthen operations and drive growth.
• Fostered work culture of collaboration and inclusion to increase morale and reduce turnover.
• Leveraged data and analytics to make informed decisions and drive business improvements in communication, digital advertising and conferences.
• Set and administered $4 million yearly budget with no overages.

• Maximized branding initiatives by strengthening program outreach and increasing communication with over 200 hospitals.
• Oversaw preparation of marketing copy, images, videos, emails and other collateral in two distinct medical specialties.
• Built and strengthened strategic relationships with over 25 vendors, advertising agencies and leading medical organizations.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
• Met deadlines, exceeding expectations and effectively rolling out Monarch robotic campaigns to pulmonologists and urologists.
• Created and managed social media campaigns in six channels to increase brand engagement.
• Contributed expertise to multiple committees to enhance outreach and branding strategies
• Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits
• Improved website visibility through development and implementation of SEO strategies
• Optimized email campaigns to increase open and click-through rates

• Develop and implement marketing plans based on competitive analysis, overall business unit objectives and revenue targets.
• Define and support key strategic and tactical executions for U.S. atrial fibrillation market that included direct-to-patients’ and direct-to-physicians’ campaigns.
• Partner with cross-functional leaders to deliver marketing strategies and activities aligned with brand and messaging that contributed to 50% revenue growth.
• Identify, cultivate and manage strategic relationships with regional and national organizations to build brand awareness and support sales objectives.
  • Developed and successfully implemented two national physician-marketing programs (CORE and Rotor Ambassador) to educate new physicians on new treatment approach for atrial fibrillation.
  • Developed turnkey materials to support hospital marketing efforts to promote new technology via traditional media sources.
  • Worked with nurses and hospital marketing teams to implement patient outreach campaigns focused on educating patients about new atrial fibrillation modalities.

• Devised marketing plans using digital strategies, print advertising and word of mouth tactics.
• Organized and executed robust, creative experiential marketing events.
• Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
• Successfully implemented online and offline marketing objectives that grew the web traffic to over 300K unique visitors (2 million+ page views) per month
• Developed and trademarked bilingual, parent and child nutrition online education content that captured over 25K+ organizations/schools
• Recognized by the USDA as one of the best sites for fighting childhood obesity

• Led the therapeutic product team, managing full product life cycle for key business unit generating over $125 million dollars in revenue
• Conducted research to analyze customers' behavior, preferences, and purchasing habits.
• Developed business unit plans that included: product roadmap, product strategy and positioning, international marketing support, competitive landscape, product launch, QA and post launch support, product line extensions and sales forecast
• Created communication strategy that included sales training, print, web and trade show collateral

• Collaborated with sales, marketing and support teams to launch products on time and within budget.
• Coordinated project planning and execution with team members and team leads.
• Reviewed sales, customer concerns and new opportunities to drive business strategy at weekly planning sessions.
• Documented user stories, specifications and product features into detailed work order to communicate across teams and build mandatory requirements.

Began as a critical care nurse and promoted to Director of Critical Care Services

• Managed all fiscal, clinical and regulatory aspects for critical care service line including overseeing 100+ personnel.
• Utilized critical thinking skills to assess, plan and implement evidence-based patient care
• Collaborated with interdisciplinary healthcare team to deliver optimal patient outcomes
• Managed needs of chronically ill and acute patients with well-coordinated treatment strategies
• Implement the first critical care internship program.