Mareike Kanning

• Lead the development and execution of omni-channel marketing strategies across digital, social, and traditional platforms, leading to a 12% YoY increase in conversions and a 15% rise in sign-ups for the Loyalty Program
• Collaborate with internal stakeholders, external media agencies, analytics, and brand teams, to deliver targeted marketing campaigns that drive brand growth and customer engagement
• Leverage consumer insights to craft annual media strategies that drive sales and increase market share
• YoY basket size for HomeSense shoppers has decreased, while frequency has increased, meaning consumers shop more often, and YoY sales are up by 7%
• Spearhead the use of data-driven insights from internal media dashboards to optimize campaigns in real-time, improving media spend efficiency and driving growth
• Oversee the maintenance of brand media dashboards to derive actionable insights
• By correlating sales data with media campaign performance, helped increase store foot traffic by 10% YoY

• Developed and executed integrated marketing campaigns, leveraging data-driven insights to create customer-centric messaging and content strategies
• This approach increased member retention from 80% to 92%
• Collaborated with cross-functional teams to create thought leadership materials such as newsletters and client success stories
• Ensured frequent monitoring, tracking, and reporting of all campaigns to identify opportunities to optimize or course-correct programs, enhancing future learnings using Google Analytics and PowerBi dashboards
• Managed the development of creative content and messaging for target audiences while overseeing project management from conception to execution
• Collaborated with senior leadership to shape campaign direction and ensure alignment with business objectives
• Partnered with business leads in Retail Banking and Wealth to develop marketing strategies and campaigns that met ever-changing business needs
• The 2023 Wealth offer campaign exceeded the revenue goal by $1MM due to a highly targeted, complementary media campaign

• Directed development and implementation of website content
• Led Model Year Changeover for enhanced lead generation
• Oversaw the successful re-launch of Defender as a 2020 model, maintaining its legacy nameplate
• Collaborated with international team in website program planning
• Oversaw end-to-end digital national brand campaigns
• Leveraged consumer insights for crafting creative briefs
• Client: Jaguar Land Rover

Client: Jaguar Land Rover

Clients: Mazda, Air Canada

Clients: Interac, Corby Spirit and Wine Ltd., Casino Rama Resort, Covenant House, RioCan, Prestige Brands, Beaverbrook Developments

Clients: Interac, Corby Spirit and Wine Ltd., Casino Rama Resort, Covenant House, RioCan, Prestige Brands, Beaverbrook Developments

Clients: Interac, Corby Spirit and Wine Ltd., Casino Rama Resort, Covenant House, RioCan, Prestige Brands, Beaverbrook Developments