MARCOS MEZA
Claremont
Summary
I am High-performing Sales Professional with a proven track record of boosting revenue and driving operational excellence. I specialize in transforming standard transactions into exceptional customer journeys. Beyond personal sales success, I am an adept trainer committed to empowering service advisors with the communication and closing skills necessary to build a loyal, satisfied customer base.
Overview
34
34
years of professional experience
1
1
Certification
Work History
TIRE SERVICE ADVISOR
Dealer Tire
Buena Park, CA
01.2019 - Current
- Provided exceptional customer service to enhance client satisfaction and loyalty.
- Collaborated with Service Advisors to diagnose vehicle tire and alignment issues and recommend appropriate services.
- Managed tire inventory and workflow for service appointments to optimize efficiency.
- Assisted customers in understanding tire replacement and alignment processes and costs, in order to obtain sales.
- Educated customers on proper vehicle maintenance, fostering long-term relationships built on trust and loyalty.
- Managed multiple priorities simultaneously while maintaining strong attention to detail in a fast-paced environment.
- Conducted thorough vehicle inspections to identify needed tire maintenance or replacement, recommending appropriate services to customers.
- Assisted in training new Service Advisors, sharing best practices for effective communication and problem-solving skills.
- Supported overall team success by assisting coworkers with complex customer inquiries and providing backup during peak periods.
Store Manager
AMERICAN TIRE DEPOT
Rancho Cucamonga, CA
08.2011 - 01.2019
- Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
- Completed point of sale opening and closing procedures.
- Maximized sales by creating innovative visual merchandising displays and store layouts.
- Conducted regular performance reviews for staff members, providing constructive feedback and opportunities for growth.
- Supervised guests at front counter, answering questions regarding products.
- Managed financial aspects of store operations, including budget planning, expense tracking, and accurate record-keeping to maintain fiscal responsibility.
- Optimized labor scheduling according to store needs while adhering to budget constraints, maximizing productivity without compromising service quality.
- Maintained open lines of communication with corporate headquarters, sharing pertinent information about store performance and requesting support when needed.
- Developed a successful employee retention plan, reducing staff turnover rates significantly.
- Developed strategies for attracting new customers by analyzing demographic data and conducting targeted marketing initiatives.
- Implemented loss prevention strategies, significantly reducing shrinkage.
- Analyzed sales data to identify trends and adjust inventory accordingly, preventing stockouts of popular items.
- Oversaw daily operations to ensure compliance with health and safety standards, maintaining safe environment for both staff and customers.
- Cultivated strong team by hiring motivated individuals and fostering collaborative workplace, leading to improved store performance.
- Enhanced team performance with comprehensive training programs, leading to improved customer service and operational efficiency.
- Boosted overall store sales by implementing innovative marketing strategies and exceptional customer service standards.
Store Manager
Goodyear Auto Service Center
Montclair, CA
03.1992 - 07.2011
- Oversaw daily operations, ensuring compliance with company policies and safety standards.
- Managed inventory levels, coordinating timely restocking to meet customer demand.
- Trained and mentored staff, fostering a high-performance team environment.
- Implemented process improvements that enhanced operational efficiency and reduced costs.
- Developed sales strategies, driving revenue growth through effective merchandising techniques.
- Analyzed performance metrics to identify trends and optimize service delivery.
- Cultivated strong customer relationships, resolving issues to enhance satisfaction and loyalty.
- Collaborated with corporate teams on strategic initiatives to elevate brand presence in local market.
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Managed inventory control, cash control, and store opening and closing procedures.
- Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Assisted with hiring, training and mentoring new staff members.
- Improved customer satisfaction through staff training in customer service and product knowledge.
- Mentored new hires during their onboarding process, ensuring they were well-equipped to excel in their roles from day one.
- Rotated merchandise and displays to feature new products and promotions.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Reconciled daily sales transactions to balance and log day-to-day revenue.
- Fostered a positive work environment by cultivating strong relationships between team members through team-building activities and consistent recognition of individual achievements.
- Set effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements.
- Oversaw loss prevention efforts, minimizing shrinkage by implementing effective security measures and training staff on proper procedures.
- Increased store profitability by implementing cost-saving measures and efficient inventory management strategies.
Education
No Degree - SALES TRAINING AND CUSTOMER RETENTION
GODDYEAR TRAINING CENTER
Rancho Cucamonga, CA07-2011
High School Diploma -
CLAREMONT HIGH SCHOOL
Claremont, CA08-1992
Skills
- Customer service
- Computer skills
- Multitasking and organization
- Vehicle assessment
- Strong work ethic
- Listening skills
- Attention to detail
- Excellent communication
- Service estimates
- Team player mentality
- Training Advisors Every day store operations
Manage the daily tasks of employees
Ability to read Advisors Trained to read customers
Ability to engage in difficult conversations
Skilled in starting conversations
Ability to get along with everyone - Performance goals
- Customer relationship management
Accomplishments
- Documented and resolved TSA sales issues which led to recommendations that led to improved sales. Diagnosed where improvement needed to be made. Explained properly in order for TSA to understand where short coming were at. And made recommendations to be implemented in order to resolve said issues.
- Resolved tire product inventory issues through observation and recommendations that led to increased tire sales. Explained to management about lost sales due to lack of inventory. And helped implement such suggestions.
Certification
BECOMING AN IMPACTFUL AND IFLUENTIAL LEADER
COMMUNICATING DIPLOMACY
COMMUNICATION FOR PERFORMANCE AND ACCOUNTABILITY.
DEVELOPING LEADERSHIP PRESENCE
INFLUENCING OTHERS
PERSUASIVE COACHING
STRATEGIES TO IMPROVE SELF AWARENESS
THE 3 PILLARS OF EFFECTIVE COMMUNICATION
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Timeline
TIRE SERVICE ADVISOR
Dealer Tire
01.2019 - Current
Store Manager
AMERICAN TIRE DEPOT
08.2011 - 01.2019
Store Manager
Goodyear Auto Service Center
03.1992 - 07.2011
No Degree - SALES TRAINING AND CUSTOMER RETENTION
GODDYEAR TRAINING CENTER
High School Diploma -
CLAREMONT HIGH SCHOOL