Marco La Vecchia
Ottawa
Summary
Visionary and results-oriented Chief Revenue Officer with 20+ years of proven success driving transformative growth in SaaS, managed services, and cloud technology sectors. Adept at developing global go-to-market strategies, building elite sales organizations, and leading high-stakes acquisitions. Recognized industry leader with a record of consistently surpassing revenue goals and scaling operations internationally.
Revenue-focused professional with proven track record in generating substantial business growth and maximizing profitability. Adept at leading high-performing teams and adapting to dynamic market conditions. Known for strategic planning, effective communication, and collaborative approach that ensures consistent results.
Overview
21
21
years of professional experience
Work History
Chief Revenue Officer
Produce8
02.2024 - Current
- Developed and executed the global go-to-market strategy and business plan that allowed Produce8 to exit with a sale to Scalepad
- Built and scaled new sales teams, establishing a high-impact sales model aligned with growth targets.
- Launched a new digital analytics solution, positioning Produce8 as a category leader.
- Implemented a comprehensive marketing strategy and customer success framework (“Blueprint for Success”).
- Rolled out a channel strategy to increase reach and enhance partner engagement.
- Currently support Sales, Marketing, and Customer Success teams
Chief Revenue Officer
Fully Managed by TELUS
01.2016 - 12.2023
- Scaled recurring revenue from $5K to $100K/month, establishing Fully Managed as a top North American MSP.
- Directed SMB and Enterprise strategy that led to a $155M acquisition by TELUS.
- Launched a new ServiceNow business unit, generating $30M in revenue within two years selling to the Enterprise.
- Led cross-border expansion and managed successful integration of multiple acquisitions.
- Oversaw all go-to-market functions including sales, business development, and marketing.
Vice President of Americas
AVG Technologies / AVAST
08.2013 - 01.2016
- Increased revenue from $45M to $73M run rate across North and South America.
- Expanded MSP and cybersecurity channels; built and led sales teams in Canada, USA, and Brazil.
- Converted 95% of sales to cloud-based SaaS by 2015 (from 25% in 2013).
- Hosted roadshows and a 400-attendee yearly Americas partner summit.
- Managed 3,000+ partners; recognized as CRN Channel Chief for channel innovation.
Director of Sales – North America
N-able Technologies / SolarWinds
01.2005 - 06.2013
- Achieved 32 consecutive record-setting quarters, growing revenue from $2.5M to over $10M annually.
- Onboarded 1,500+ partners, accounting for 50% of global partner base.
- Built and managed a 27-person sales team with a structured training program.
- Delivered high-impact presentations and ROI analyses that won strategic accounts.
- Named in CRN’s '100 People You Should Know, But Don’t' list.
Education
Business Administration, Marketing
Algonquin College
Ottawa, ON01.1999
Skills
- Go-to-Market Strategy Development
- Sales Leadership & Team Building
- Revenue Growth & Business Scaling
- SaaS & Cloud Solutions
- Acquisition & Integration Strategy
- Strategic Partnerships & Channel Development
- Marketing Strategy & Customer Success
- CRM Tools: Salesforce, Hubspot
- Data-driven decision making
- Sales process management
- Channel partnerships
- Lead qualification
- Pricing strategy
- Upselling strategies
- Sales pipeline management
- Revenue optimization
Accomplishments
- 2025 CRN Channel Chief
- 2024 Chief Revenue Officer of the Year – CEO Monthly (Canada/IT & Services)
- CRN Magazine – '100 People You Should Know, But Don’t'
Languages
English (Fluent)
French (Fluent)
Italian (Fluent)
Timeline
Chief Revenue Officer
Produce8
02.2024 - Current
Chief Revenue Officer
Fully Managed by TELUS
01.2016 - 12.2023
Vice President of Americas
AVG Technologies / AVAST
08.2013 - 01.2016
Director of Sales – North America
N-able Technologies / SolarWinds
01.2005 - 06.2013
Business Administration, Marketing
Algonquin College
Awards & Recognition
2025 CRN Channel Chief, 2024 Chief Revenue Officer of the Year – CEO Monthly (Canada/IT & Services), CRN Magazine – '100 People You Should Know, But Don’t'
Channel Chief CRN
Recognized by CRN as a visionary and leader in the Channel