Marco Perez
Coronado
Summary
Dynamic professional with over 20 years of experience across the surf and skate, restaurant and nightlife, café, and craft beverage industries in San Diego. Demonstrated expertise in brand development and retail management, fostering unique collaborations that exceed industry standards while preserving brand culture. Strong networks of industry connections enable innovative partnerships to drive business success. Career objective focused on leveraging diverse experience to elevate brand presence and market engagement.
Detail-oriented professional with a strong work ethic, and a commitment to fostering a positive workplace culture. Recognized for problem-solving skills, and the ability to collaborate effectively within teams. Proven track record of finding innovative solutions that drive success and enhance morale.
Overview
26
26
years of professional experience
Work History
Regional Retail Manager
Sun Diego Boardshops
San Diego
02.2023 - 11.2025
- Oversaw retail operations to ensure all stores were operating efficiently and maintaining merchandising, customer service standards.
- Maximized gains by regularly adapting the floor plan.
- Guided employees in handling challenging sales scenarios.
- Shared expertise on techniques for enhancing profits through strategic inventory management.
- Streamlined communication channels from staff to management, aligning with corporate targets.
- Inspected regional locations regularly to ensure operational standards.
- Facilitated workplace activities to promote positive culture.
- Successfully closed two stores within three months and ensured accurate inventory and employee transfers.
Retail Consultant
Fastlane Sailing and Kayak
San Diego
10.2021 - 02.2023
- Designed visual merchandising displays following corporate standards.
- Created comprehensive reports of sales figures for weekly management review.
- Enhanced sales by utilizing suggestive selling techniques.
- Adjusted sales strategies based on trend analysis.
- Verified shipment pack slips to ensure delivery accuracy.
- Addressed and rectified issues effectively through problem-solving expertise.
- Oversaw stock and resources to ensure timely availability.
- Integrated a new POS system to enhance inventory management and sales forecasting.
- Established procedure for handling incoming stock from reception to display.
Tasting Room General Manager
Coronado Brewing Company
Coronado
01.2013 - 01.2022
- Despite having only been a customer, and never worked in restaurant/bar service, I was brought on to manage the new Coronado Tasting room
- Craft beer was thriving, as was the Coronado brand and tasting room
- In 3 years I assisted in implementing a large patio expansion, putting in a kitchen, and developing a very strong team to maximize our execution on brand awareness, product knowledge, culture, and customer experience
- I was involved in production meetings, sales and marketing meetings, quality control, heavy brand training/rebranding, and HR
- I oversaw a staff of 25, handing scheduling, hiring, firing, draft system maintenance and even became a halfway decent plumber
- I remained focused, and launched an internal event planning program which included catering packages, live music, markets, and very large scale events such as video premieres
- My biggest accomplishment at Coronado Brewing Company was stitching my long time friend and owner/creator of Salty Crew, and the Coronado Brand together to create the Salty Crew Blonde Boat Beer, which is one of the best performing beers in the Coronado Portfolio
- Although I was not involved in any of the legal acquirements, I was involved in the concept process along the way
- This successful collaboration would have not happened without me, and I am beyond proud to see the beer thriving out in the wild!
General Manager/Sr. Buyer
Emerald City Surf and Skate
Coronado
01.2000 - 01.2013
- Started as a sales associate at my local skate shop and was quickly elevated to Men’s/Skate/Surf accessories buyer within the first year
- I became very good at inventory management, seeing trends, and buying smart
- Upon approaching year 3, through hard work, I was promoted to General Manager and Sr
- Buyer for ALL goods, including women’s apparel and accessories
- I utilized my small event planning skills and apply them to cool events for the store, creating different and exciting experiences for the customers, as wells the staff!
- From January to May 2010, the store was closed for a million dollar remodel
- I was involved on a weekly basis in design team meetings, as well as concept strategy, thus creating one of San Diego’s first Surf/Skate Boutiques
- Growing sales by $500,000 within the first year, of re-opening and over a $1,000,000 within the next 2 years
Education
San Diego City College
01-2002
High School Diploma -
Coronado Unified School System
06-1999
Skills
- POS Systems
- Microsoft Office
- Time management
- Teamwork
- Event planning
- Concept creation
- Collaborations
- Connecting people
- Organized
- Outside the box approach
- Loyalty
- Driven
- Attention to detail
- Managing a team
- Creating culture
- Professional and courteous
- MS office
- Hospitality and accommodation
- Merchandising oversight
- Market research, forecasting, and analysis
- Operations management
- Business development
- Store growth planning
- Leadership development
- Staff management
- Cash management
- Team Training
- Business reporting
Additional Information
References contact information available upon request.
Affiliations
- Active musician, currently playing in two bands.
- Single father with a 19 year old daughter, currently enrolled in UCSD.
- Love music, movies, comedy, history and science.
References
References available upon request.
Timeline
Regional Retail Manager
Sun Diego Boardshops
02.2023 - 11.2025
Retail Consultant
Fastlane Sailing and Kayak
10.2021 - 02.2023
Tasting Room General Manager
Coronado Brewing Company
01.2013 - 01.2022
General Manager/Sr. Buyer
Emerald City Surf and Skate
01.2000 - 01.2013
San Diego City College
High School Diploma -
Coronado Unified School System
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