Marco Fernandez
Palo Alto,CA
Summary
Results-driven Growth Engineer with expertise in scaling user acquisition, performance marketing, and multi-channel strategies. Skilled in data-driven optimization, campaign automation, and A/B testing. Experienced in managing multimillion-dollar budgets to drive growth and profitability.
Overview
15
15
years of professional experience
Work History
Growth Engineer
Chai AI
10.2024 - Current
- Built and launched Chai AI’s first-ever paid media campaigns from scratch.
- Developed and scaled UA strategies across Google UAC, Meta, TikTok, and ad networks.
- Grew DAU to 2M+ in 3 months, doubling ROI with automation and optimization.
- Implemented analytics, tracking, and automation tools, improving decision-making and efficiency.
VP of Marketing
Pinzak
10.2018 - Current
- Co-led agency, launching 50+ global projects and driving strategic growth.
- Managed diverse campaigns, expanding client success and market influence.
- Developed and executed data-driven marketing strategies, improving ROI and scalability.
- Built strategic partnerships, enhancing the agency’s reach and service offerings.
Head of Growth
ByteDance
02.2022 - 10.2024
- Led key collaborations, driving 15M+ downloads and 30% user engagement growth.
- Managed multimillion-dollar budgets, achieving top-tier ROI in global markets.
- Enhanced brand visibility through strategic campaigns and regional market penetration.
Head of UA
Playco
01.2020 - 01.2022
- Led UA team, optimizing campaigns for improved user retention and growth.
- Managed large-scale budgets, consistently exceeding performance goals.
- Enhanced marketing efficiency through data-driven strategies and automation.
- Influenced marketing decisions with strategic insights and analytics.
Director of UA
Spoon
01.2019 - 01.2020
- Managed mobile marketing campaigns, increasing user acquisition via partnerships.
- Led ASO and performance marketing, achieving substantial user growth.
- Introduced advanced marketing tools, improving campaign efficiency and ROI.
- Built relationships with ad networks to enhance media buying effectiveness
Snr. UA Manager
Product Madness
03.2017 - 01.2019
- Led strategic user acquisition, optimizing campaigns to exceed ROI and KPI targets.
- Managed multimillion-dollar budgets, refining campaigns for higher returns.
- Enhanced performance via analytics, improving retention and lifetime value.
- Rebuilt and led the London UA team, improving efficiency and execution.
Marketing & Product Leadership
Tech & Gaming
11.2009 - 02.2017
- Led UA strategies, driving large-scale user acquisition and global market expansion.
- Launched and scaled multiple products, successfully entering new international markets.
- Managed high-impact growth initiatives, optimizing marketing performance across regions.
- Refined marketing funnels through data-driven insights, boosting engagement and revenue.
Education
Bachelor of Science - Information Technology
Northern Virginia Community College
Fairfax, USA09.2009
Bachelor of Science - Humanities
Universidad Adventista De Bolivia
Cochabamba, Bolivia11.2005
Skills
- User Acquisition Strategy Development
- Performance Marketing Expertise
- Growth Marketing
- Data Analytics Expertise
- Budget Management
- A/B Testing Expertise
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Chinese (Mandarin)
Limited Working
Awards
• 2nd Best Mobile Game of the Year - Lords Mobile (2017)
• Best Mobile Game of the Year - Marvel Snap (2022)
• Best Travel App - The Dyrt (2023)
Timeline
Growth Engineer
Chai AI
10.2024 - Current
Head of Growth
ByteDance
02.2022 - 10.2024
Head of UA
Playco
01.2020 - 01.2022
Director of UA
Spoon
01.2019 - 01.2020
VP of Marketing
Pinzak
10.2018 - Current
Snr. UA Manager
Product Madness
03.2017 - 01.2019
Marketing & Product Leadership
Tech & Gaming
11.2009 - 02.2017
Bachelor of Science - Information Technology
Northern Virginia Community College
Bachelor of Science - Humanities
Universidad Adventista De Bolivia
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