Marc Fortin
Toronto,ON
Summary
Driven Partnerships leader with 8 years of experience delivering measurable results in hyper-growth SaaS environments. Self-starter who has built and scaled successful partnership channels across strategic, reseller, referral, integration, and affiliate models for some of Canada's fastest growing software companies. Known to be highly entrepreneurial, charismatic, industrious, resilient, and adaptable.
Overview
8
8
years of professional experience
Work History
Partnerships Lead
Shopify
01.2022 - Current
- Building and executing playbook to enable agency partners to cross-sell Shopify products.
- Leading business development strategy to identify and pitch non-active partners within our ecosystem.
- Building new systems and processes that support program infrastructure.
- Implementing new strategies for scaled and 1:1 partner engagement.
Director of Partnerships
LMN (Landscape Management Network)
08.2021 - 11.2021
- Hired to build out LMN Partnerships in its entirety.
- Identifying/defining initial partnership opportunity for senior leadership.
- Building the channel strategy across the partner lifecycle - acquisition, onboarding, and management - as well as the program infrastructure necessary to support it.
- Collaborating across all departments to integrate Partnerships as a core company pillar.
Director of Partnerships
Lane
11.2020 - 07.2021
- Hired to build Lane Partnerships in its entirety.
- Generated $539k in partner sourced & influenced pipeline in the first 5 months.
- Develop and own Lane Partnerships vision, framework, and strategy.
- Creating and owning the end-to-end process from partner acquisition to activation, to ongoing management with Strategic Partners.
- Developing and executing on biz dev and GTM strategy with Lane's Technology and Channel partners.
- Collaborating with Product leadership to source and assess new partnership opportunities that align with product roadmap and revenue objectives.
- Working cross-functionally to educate/enable internal teams on Lane Partners, as well as to develop processes and mutually beneficial outcomes.
- Implemented PRM system, reported in Salesforce, and monitored performance against revenue objectives.
Head of Partnerships
Jobber
11.2019 - 11.2020
- Hired to build Jobber Partnerships in its entirety.
- Ramped to $739,452 in partner-sourced referral revenue, and $50,508 incoming recurring revenue-sharing, in the first 8 months.
- Authored and guided the vision, strategy, and playbook for how the organization targets, acquires, executes, and maintains Partnerships.
- Led multiple complex partnerships through the complete partnering process from inception to activation and beyond.
- Developed tactical GTM strategies/executions with Jobber's Technology and Channel partners.
- Developed, implemented, and monitored reporting in Salesforce to inform forecasts and action plans.
- Worked cross-functionally across Product, Marketing, Sales, CS, and Operations to create assets, process, and alignment of goals.
Sr. Manager, Partnerships
TouchBistro Inc.
04.2017 - 10.2019
- Created and managed all aspects of TouchBistro's Reseller Program, successfully scaling to 130 channel partners and $595,929 in ARR.
- Created and managed all aspects of TouchBistro’s Partner Referral Program, successfully scaling to 510 partners, $3m in partner-generated pipeline, and $982,772 in ARR.
- Created and managed all aspects of TouchBistro’s Online Affiliate Program, successfully scaling to 1,794 leads, 635 qualified opportunities, and $273,189 in ARR in the first 6 months.
- Collaborated with TouchBistro's largest Strategic Partners to execute on a variety of sales and lead-gen initiatives.
- Built program reporting in Salesforce to monitor weekly/monthly trends, establish projections and influence action plans.
Manager, Channel Partnerships
TouchBistro Inc.
12.2015 - 02.2018
- Built and managed all aspects of TouchBistro’s Reseller Program, successfully scaling to 110 partners, 470 closed deals, and $600k in ARR at a fraction of company avg CAC.
- Designed and implemented a systematic end-to-end partner journey, from discovery to partner activation and beyond.
- Conducted recurring training, consultations, and planning sessions on sales playbook and GTM strategies at both the 1:1 level and in mass for our partner network.
- Built program reporting in SFDC to monitor weekly/monthly trends, establish projections and influence action plans
Education
Certification - Strategic Partnerships
Partnernomics
Columbia, Missouri07.2021
Certificate - Marketing Management
Humber College Lakeshore Campus
Toronto, ONBachelor of Arts - Communications
University of Ottawa
Ottawa, ONSkills
Leadership, strategic/channel/integration/affiliate partnership models, contract negotiation, PRM, partnership ops, direct sales, Salesforce reporting
Software: Salesforce, Slack, Excel, PartnerStack, Asana, MS Teams, Soapbox, ShareASale, Commission Junction
Websites
Timeline
Partnerships Lead
Shopify
01.2022 - Current
Director of Partnerships
LMN (Landscape Management Network)
08.2021 - 11.2021
Director of Partnerships
Lane
11.2020 - 07.2021
Head of Partnerships
Jobber
11.2019 - 11.2020
Sr. Manager, Partnerships
TouchBistro Inc.
04.2017 - 10.2019
Manager, Channel Partnerships
TouchBistro Inc.
12.2015 - 02.2018
Certification - Strategic Partnerships
Partnernomics
Certificate - Marketing Management
Humber College Lakeshore Campus
Bachelor of Arts - Communications
University of Ottawa
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