Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Maral Gorginpour

Toronto,ON

Summary

SEO Executive with more than 10 years of experience in effective online marketing and optimization. Performed online research and keyword searches targeting new and potential clients. Produced performance reports using analytical data gained from research and client analysis.

Overview

12
12
years of professional experience

Work History

SEO Manager

Keypath Education
06.2022 - Current
  • Enhanced online brand visibility by directing engaging, shareable content tailored for multiple platforms.
  • Regularly monitored industry trends, adapting tactics as needed to maintain a competitive edge in the ever-evolving digital landscape.
  • Boosted search engine rankings with consistent keyword research and targeted content development.
  • Managed a team of content creators to ensure timely production of high-quality, optimized materials.
  • Nurtured organic growth over time through consistent application of white-hat SEO techniques and long-term strategic planning.
  • Led a successful website migration project without loss of rankings or traffic by coordinating closely with developers and ensuring seamless communication among all parties involved.
  • Improved user experience through comprehensive site audits and meticulous attention to detail.
  • Collaborated with cross-functional teams to develop integrated digital marketing campaigns that aligned with overall business objectives.
  • Analyzed website analytics data to identify opportunities for growth and optimization.
  • Streamlined website performance by identifying and resolving technical SEO issues.
  • Developed detailed reports on campaign performance using various analytics tools, presenting findings to stakeholders in an easily digestible format.
  • Conducted competitor analysis to identify potential areas for growth and outperformance.
  • Implemented link-building strategies designed to increase domain authority and improve search visibility.
  • Increased website traffic by implementing strategic SEO techniques and optimizing on-page content.
  • Utilized search engine optimization and emphasized importance of link building.
  • Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
  • Collaborated with editorial and marketing teams to drive SEO in content creation and content programming.

SEO Specialist

Keypath Education
09.2021 - 05.2022
  • Enhanced website rankings by implementing effective on-page and off-page SEO strategies.
  • Spearheaded ongoing competitor analysis efforts to reveal new opportunities for growth and differentiation in the crowded marketplace.
  • Managed multiple client accounts simultaneously, ensuring timely delivery of results-driven campaigns tailored to each specific business need.
  • Analyzed SEO outreach goals and presented findings to marketing director.
  • Streamlined website structure, optimizing internal linking and navigation for better user experience.
  • Evaluated existing content inventory, identifying gaps and opportunities for expansion or consolidation based on data-driven insights into audience needs and preferences.
  • Collaborated with web developers to ensure SEO best practices were consistently applied across all site elements.
  • Optimized local SEO efforts, claiming business listings across relevant platforms and incorporating geo-targeted keywords within content to drive foot traffic at brick-and-mortar locations.
  • Influenced positive user experience through site speed optimizations, reducing bounce rates and improving overall engagement metrics.

Digital Marketing Specialist

DaricPay
02.2019 - 02.2020
  • Implemented new strategies to improve click-through rates and conversion.
  • Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
  • Strengthened online presence by creating engaging social media content and managing multiple platforms.
  • Created social media content with innovative brand messaging to support new product launches.
  • Enhanced user experience on the company website through strategic design updates and content improvements.
  • Monitored digital marketing analytics, identifying trends and making data-driven adjustments to improve performance.
  • Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
  • Improved conversion rates by designing and executing A/B tests for landing pages and ad campaigns.
  • Evaluated market trends to stay current on consumer and competitor changes.

SEO Specialist, Account Manager

Web24
04.2014 - 02.2018
  • Spearheaded ongoing competitor analysis efforts to reveal new opportunities for growth and differentiation in the crowded marketplace.
  • Streamlined website structure, optimizing internal linking and navigation for better user experience.
  • Contributed to the growth of the company''s online presence by leading a cross-functional team of designers, writers, and developers focused on delivering exceptional digital experiences.
  • Maintained Google and Bing Webmaster Tools accounts and monitored for crawling and indexing issues.
  • Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
  • Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
  • Managed multiple client accounts simultaneously, ensuring timely delivery of results-driven campaigns tailored to each specific business need.
  • Analyzed SEO outreach goals and presented findings to marketing director.

Assistant to the CEO

Web24
08.2012 - 04.2014
  • Ensured seamless transitions between priorities by effectively managing multiple tasks and deadlines within a fast-paced environment.
  • Contributed to company growth by participating in strategy sessions and offering insights based on industry research and analysis.
  • Supported successful project outcomes by tracking progress, providing status updates, and identifying potential roadblocks for the CEO''s attention.
  • Coordinated successful events for both internal staff members and external stakeholders while adhering to given budgets and timelines.
  • Played a key role in resolving conflicts and addressing employee concerns with tact, professionalism, and empathy under the guidance of the CEO.
  • Managed sensitive information with discretion, ensuring confidentiality in all aspects of the role as Assistant to the CEO.

Education

Bachelor of Science - Chemical Engineering

Payam Noor
Tehran, Iran
06.2018

Skills

  • Off-Page Optimization
  • Google Search Console
  • SEO Reporting
  • Backlink Analysis
  • SEO Auditing
  • International SEO
  • Anchor text optimization
  • On-Page Optimization
  • Keyword Mapping
  • Technical SEO
  • Internal Linking
  • URL Structure
  • Website Speed Optimization
  • Image Optimization
  • Link Building
  • Meta Tags Optimization
  • Google My Business
  • Responsive design
  • XML Sitemaps
  • Content Strategy
  • Competitor Analysis
  • HTML and CSS Knowledge
  • Search engine marketing
  • Content Marketing
  • User Experience
  • Google Analytics
  • Conversion Rate Optimization
  • SERP analysis
  • Webmaster Tools
  • Data Analytics
  • Technical consulting
  • Project Management
  • Creative and Innovative
  • Budgeting and Allocation

Languages

English
Full Professional
Persian
Native or Bilingual

Timeline

SEO Manager

Keypath Education
06.2022 - Current

SEO Specialist

Keypath Education
09.2021 - 05.2022

Digital Marketing Specialist

DaricPay
02.2019 - 02.2020

SEO Specialist, Account Manager

Web24
04.2014 - 02.2018

Assistant to the CEO

Web24
08.2012 - 04.2014

Bachelor of Science - Chemical Engineering

Payam Noor

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Maral Gorginpour