María Reina
Ottawa,ON
Summary
Email Marketing Specialist leveraging 5 years of experience. Focused on developing successful campaigns and automation that satisfy the objectives raised.
I can help you create personalized and attractive email marketing campaigns to increase engagement and sales, automate your marketing processes to save valuable time and resources, build customer loyalty, extend the customer life cycle within the system, analyze the results of your email marketing campaigns, and adjust strategies to improve results.
I am highly motivated with a desire to take on new challenges.
Overview
7
7
years of professional experience
Work History
Email Marketing Specialist
Email Space: Email Marketing Agency for E-commerce
Pallaresos, Tarragona, España
01.2023 - Current
- Expert in Klaviyo management. Klaviyo Gold Partner Agency.
- Developed and implemented email marketing campaigns to increase customer engagement.
- Monitored key performance metrics such as open rate, click-through rate, bounce rate, unsubscribe rate.
- Analyzed customer data to create segmentation strategies for targeted emails.
- Performed A and B testing of subject lines, copywriting, visuals and call-to-action buttons.
- Collaborated with other departments to ensure timely delivery of emails.
- Ensured compliance with CAN-SPAM regulations in all email campaigns.
- Maintained database of contacts including opt-ins and opt-outs from emails list.
- Researched new technologies and industry trends related to email marketing best practices.
- Generated reports on campaign performance for management review.
- Audited existing databases for accuracy and completeness of contact information.
- Kept marketing team informed of latest analytics and metrics through regular reporting.
- Determined best methods to meet research objectives and produce useful data.
Co-Founder
Kolibries
Mérida, Venezuela
10.2018 - Current
- Developed content strategies for social media platforms such as Instagram, Tik Tok and Youtube.
- Researched topics related to the brand's industry to develop original content ideas.
- Edited videos using Filmora and CapCut.
- Planned and executed webinars for internal and external audiences.
- Sourced relevant images, graphics, audio files, video clips for use in digital content.
Email Marketing Specialist
Workana
Buenos Aires, Buenos Aires, Argentina
10.2017 - Current
- I have worked successfully with over 110 clients from different companies and niches.
- Managed email automation tools such as MailChimp, Active Campaign, MailerLite, Zoho, Brevo and Mailrelay.
- Developed email marketing campaigns to increase brand awareness and engagement.
- Created email templates, subject lines, and content for promotional emails.
- Analyzed customer data and segmented target audiences for effective campaigns.
- Optimized click-through rates and open rates through A and B testing.
- Implemented automation strategies to improve customer retention rate.
- Provided reports on key metrics such as delivery rate, open rate, click-through rate.
- Reviewed competitor's email strategy and identified areas for improvement.
- Integrated email marketing platform with CRM system for better tracking of campaigns.
- Developed marketing strategies based on corporate objectives and market trends.
- Collaborated with other departments to coordinate strategic marketing activities.
Digital Marketing Manager
Keep up
Buenos Aires, Argentina
07.2017 - 07.2024
- Developed and executed digital marketing campaigns to drive website traffic and increase brand awareness.
- Created content for websites, blogs and email newsletters to engage customers with the brand.
- Optimized web pages for higher search engine rankings using SEO techniques.
- Conducted keyword research to identify new opportunities in organic search results.
- Designed landing pages that convert visitors into leads or sales.
- Maintained up-to-date knowledge of industry trends and emerging technologies in digital marketing space.
- Improved short- and long-term digital marketing strategies.
- Supported SEO initiatives to improve content, keywords and branding.
Education
Certificate - Growth Marketer
Coderhouse
Buenos Aires, Argentina08-2022
Certificate - Email Marketing Specialist
Spanish International Institute of Digital Marketi
Madrid, España07-2018
Certificate - Marketing Management
Universidad Central De Venezuela
Caracas, Venezuela07-2017
Skills
- Marketing automation
- Klaviyo
- E-commerce Integration
- Email Strategy Development
- GDPR Compliance
- Email Design
- Transactional Emails
- Deliverability Optimization
- Partnership Marketing
Languages
Spanish
Native/ Bilingual
English
Professional
Timeline
Email Marketing Specialist
Email Space: Email Marketing Agency for E-commerce
01.2023 - Current
Co-Founder
Kolibries
10.2018 - Current
Email Marketing Specialist
Workana
10.2017 - Current
Digital Marketing Manager
Keep up
07.2017 - 07.2024
Certificate - Growth Marketer
Coderhouse
Certificate - Email Marketing Specialist
Spanish International Institute of Digital Marketi
Certificate - Marketing Management
Universidad Central De Venezuela
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