María Félix
Los Ángeles
Summary
Results-driven Business Engineer specializing in digital marketing, growth strategy, and data-driven decision-making. Proven track record in optimizing the enrollment funnel, scaling paid media campaigns (Google & Instagram Ads). Expert at aligning cross-functional operations with institutional goals to boost conversion rates, maximize ROI, and accelerate brand growth.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Growth Marketing Coordinator (Higher Education)
West Claremont University
Los Angeles, CA
11.2025 - 06.2026
- Paid Media & Lead Gen: Designed and managed high-impact Google Ads and Instagram Ads campaigns to attract qualified prospective students and boost brand visibility.
- Social Media & Engagement: Oversees organic social media strategy, curating content that accelerated audience growth and increased community interaction.
- Enrollment Funnel Management: Nurtured incoming leads and guided applicants through the admissions process via targeted, high-conversion email communications.
- Campaign Optimization: Monitored and analyzed key performance metrics (KPIs) and market trends to maximize ad spend efficiency and lower acquisition costs.
- Cross-Functional Collaboration: Partnered with internal academic and administrative teams to align marketing strategies with institutional enrollment objectives.
Key Account Manager
Rappi
10.2020 - 02.2025
- This is an on-demand delivery platform in Latam offering food, groceries, and more. It connects users with businesses for fast, convenient service.
- I manage a portfolio of brands, helping them grow through strategic commercial initiatives. I enhance brand visibility by implementing ads, promo discounts, and data-driven strategies to optimize sales performance. By providing innovative solutions, I facilitate brand expansions and strengthen their market presence through the platform.
- Remote
- Achievements/Tasks
Hunter
Glovo
02.2020 - 06.2020
- It's an on-demand delivery platform that allows users to order food, groceries, and other products. It connects customers with couriers.
- I was responsible for connecting with top brands in the Ecuadorian market to onboard them onto the platform.
- Remote
- Achievements/Tasks
Account Manager For Sale
OLX
10.2018 - 02.2020
- Identifying and recruiting retail brands, particularly in electronics and home appliances. This process involved negotiating and securing contracts with defined commission structures.
- Remote
- Achievements/Tasks
Education
Business Engineer -
ULVR (Laica Vicente Rocafuerte University)
Guayaquil02-2016
MBA - Business Administration And Management
West Claremont University
Los Angeles, CA12-2028
Skills
- Effective communication
- Team Collaboration
- Strategic Planning
- Analytical thinking
- Client relationship management
Certification
- Cost cost grand getaways (02/2014 - 12/2014) Sales Training
- I, II, III Conference on Business Administration for Commercial Engineers. (02/2014 - 02/2016)
- Administrative Business Simulation (05/2015 - 06/2015) These are experiential learning tools where participants manage virtual companies experiencing skills in decision-making, financial analysis.
LANGUAGES
Spanish Native or Bilingual Proficiency
English Full Professional Proficiency
Timeline
Growth Marketing Coordinator (Higher Education)
West Claremont University
11.2025 - 06.2026
Key Account Manager
Rappi
10.2020 - 02.2025
Hunter
Glovo
02.2020 - 06.2020
Account Manager For Sale
OLX
10.2018 - 02.2020
Business Engineer -
ULVR (Laica Vicente Rocafuerte University)
MBA - Business Administration And Management
West Claremont University