Molly Yao

• Experienced professional with expertise in human resources information systems, particularly in the context of Alibaba global Group. Skilled in designing, implementing, and maintaining personnel information systems for onboarding, offboarding, and employee data management.
• Support human resources transactions for multiple subsidiaries worldwide, including North America, Europe, and Southeast Asia.
• Led and designed solutions for Alibaba's global HR Shared Services Center (SSC).
• Execute and drive the GDPR project implementation across all Alibaba Group and company human resources systems.
• Worked with engineers to improve the experience of HR information system and confirm builds meet user specifications.

· Managed external traffic products for AliExpress platform, including cooperation plans with major media such as Google, Facebook, Deal shopping guides, rebates, and independent websites.

· Designed and implemented traffic partnership strategies to drive growth and enhance visibility on various platforms.

· Familiar with and understand consumers' online shopping behavior and consumption trends.

Analyzed and optimized traffic performance metrics to maximize ROI and achieve business objectives.

• Managed affiliate products, CPC/CPS advertising products, media monetization products, and open platform media solutions.
• Optimize SEM and SEO to achieve growth in Google, Bing, Baidu, and other search engine channel traffic. Collaborate with engineers to design and implement automated advertising delivery tools
• Work with advertising algorithm engineers to optimize delivery strategies and increase client ROI.

• Optimize search products for B2B 1688 and international site stores, facilitating information matching between buyers and factories to enhance user experience.
• Led project management efforts, overseeing the development, implementation, and maintenance of search and data products.
• Factory and merchant visits, user search training, assisting buyers and merchants in their growth.