Ma Normita Dela Rosa
Calgary
Summary
Experienced and results-oriented professional with over 9 years of leadership as a Branch Manager in the banking industry. Proven ability to drive customer service excellence, oversee daily operations, and lead high-performing teams. Strong background in finance, client relations, sales, and administration. Currently building a career in Canada with hands-on experience in retail and administrative roles.
Overview
15
15
years of professional experience
Work History
Administrative Assistant
Banff Explorer Company
02.2025 - Current
- Manage travel bookings and verify reservation details for clients.
- Provide prompt customer service on inquiries regarding schedules and pricing.
- Maintain accurate booking records and coordinate with transportation staff for smooth logistics.
Administrative Assistant
Banff Explorer Company
02.2025 - Current
- Manage travel bookings and verify reservation details for clients.
- Provide prompt customer service on inquiries regarding schedules and pricing.
- Maintain accurate booking records and coordinate with transportation staff for smooth logistics.
Sales Associate / Cashier
Hudson’s Bay
11.2023 - 06.2025
- Delivered excellent customer service and promoted in-store products.
- Handled cash transactions, returns, and operated POS systems.
- Encouraged customers to sign up for Hudson’s Bay Rewards and Credit Cards.
Sales Associate / Cashier
Hudson’s Bay
11.2023 - 06.2025
- Delivered excellent customer service and promoted in-store products.
- Handled cash transactions, returns, and operated POS systems.
- Encouraged customers to sign up for Hudson’s Bay Rewards and Credit Cards.
Branch Head
BDO Unibank Inc.
03.2014 - 01.2023
- Led overall branch operations and team performance.
- Promoted banking products and ensured excellent client servicing.
- Resolved client issues and monitored sales targets.
Branch Head
BDO Unibank Inc.
03.2014 - 01.2023
- Led overall branch operations and team performance.
- Promoted banking products and ensured excellent client servicing.
- Resolved client issues and monitored sales targets.
Marketing Officer
BDO Unibank Inc.
06.2010 - 03.2014
- Managed marketing functions in alignment with bank policies.
- Designed and implemented strategies to drive customer acquisition.
- Provided advisory on loans, accounts, and credit card offerings.
Marketing Officer
BDO Unibank Inc.
06.2010 - 03.2014
- Managed marketing functions in alignment with bank policies.
- Designed and implemented strategies to drive customer acquisition.
- Provided advisory on loans, accounts, and credit card offerings.
Education
Diploma in Business Administration - Management
Southern Alberta Institute of Technology (SAIT)
Calgary, AB12.2024
Financial Advisor Certificate - undefined
Canadian Securities Institute
06.2025
Bachelor of Science - Banking and Finance
Polytechnic University of the Philippines
05.1996
Skills
- Leadership & Team Management
- Client Relations & Customer Service
- Banking Operations & Compliance
- Sales & Marketing Strategies
- Administrative Support
- Conflict Resolution
- Communication & Interpersonal Skills
- Proficient in MS Word
- Proficient in Excel
- Proficient in PowerPoint
Timeline
Administrative Assistant
Banff Explorer Company
02.2025 - Current
Administrative Assistant
Banff Explorer Company
02.2025 - Current
Sales Associate / Cashier
Hudson’s Bay
11.2023 - 06.2025
Sales Associate / Cashier
Hudson’s Bay
11.2023 - 06.2025
Branch Head
BDO Unibank Inc.
03.2014 - 01.2023
Branch Head
BDO Unibank Inc.
03.2014 - 01.2023
Marketing Officer
BDO Unibank Inc.
06.2010 - 03.2014
Marketing Officer
BDO Unibank Inc.
06.2010 - 03.2014
Financial Advisor Certificate - undefined
Canadian Securities Institute
Bachelor of Science - Banking and Finance
Polytechnic University of the Philippines
Diploma in Business Administration - Management
Southern Alberta Institute of Technology (SAIT)
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