Manon Salaché
Montréal,QC
Summary
Innovative Product Analyst Manager with a strong foundation in consumer behaviour, product marketing, and a highly polyvalent mindset.
I blend technical and analytical expertise with strategic market insight to drive intelligent product development and strengthen product-market alignment. Recognized for my analytical thinking and versatility, I have led initiatives that delivered data-driven improvements and elevated both product performance and market strategy.
Overview
4
4
years of professional experience
Work History
Product Analyst Manager
GameAddik
Montreal, Quebec
07.2025 - Current
- Product Research: Led continuous research on game marketing, SaaS trends, industry benchmarks and user behaviour to inform product direction and inspire innovative platform features.
- Product Development: Defined the phased roadmap for the SaaS platform and guided production cycles from planning to delivery.
- Innovation: Designed data models, calculations, and algorithms to transform raw information into actionable, backend-ready metrics.
- Cross-Functional Collaboration: Partnered closely with development teams to ensure technical feasibility, alignment with priorities, and smooth feature delivery.
- Business Development: Represented the company at panels, trade shows, and industry events to strengthen product visibility.
Product Marketing Manager
GameAddik
Montreal, Quebec
10.2024 - 07.2025
- Market Research: Conducted in-depth comprehensive market and competitive research -online, at trade shows, and through industry interviews- to assess market needs and identify strategic opportunities.
- Brand Marketing: Developed and managed GameRebellion’s brand marketing, crafting a strong, consistent identity, and driving alignment across communication, product enhancement, and outreach efforts.
- Data Analysis: Analyzed user data and customer feedback to guide product development.
- Product Optimization: Identified gaps in products, services, and processes, recommending data-driven improvements to strengthen product-market alignment.
- Cross-Functional Collaboration: Collaborated with various teams (development, sales, operations) to enhance product features and ensure successful project execution.
Marketing Coordinator
GameAddik
Montreal, Quebec
03.2023 - 10.2024
- Created GameRebellion's brand identity and go-to-market strategy.
- Built GameRebellion’s business development strategy for Quebec and Canada.
- Provided marketing expertise and industry insights to shape the GameRebellion platform.
- Led content creation and marketing assets for GameAddik, PWN Games, and GameRebellion.
- Oversaw event coordination, end-to-end tradeshow planning and communications.
Communications and Marketing Manager
GamePlay Space
Montreal, Quebec
09.2022 - 12.2022
- Designed the overall marketing strategy and set clear growth goals.
- Managed the social media calendar and planned multi-platform content (Instagram, X, Facebook, LinkedIn).
- Created marketing and communication plans for DemoNight, Steam Sale, and the Officially Unofficial Afterparty.
- Produced media kits, secured sponsorships, and ran email campaigns.
- Conducted competitive market research and key data analysis.
Webmarketing Project Manager
Digitad
Montreal, Quebec
11.2021 - 09.2022
- Managed a portfolio of 35 accounts for Canadian and French SMEs.
- Developed web marketing strategies (SEO, Google Ads, social media advertising, content and page management).
- Led project management and coordinated specialists across SEM, SEO, and social ad platforms (Facebook, TikTok, LinkedIn, etc.).
- Executed strategies, monitored performance, and delivered ongoing analysis to meet objectives.
Education
Master Of Science (MS) - Marketing
Lancaster University
England09-2021
Master Of Business Administration (MBA) - Business, Specialization in Asia
École Normale Supérieure De Lyon
France08-2020
Bachelor Of Science (BS) - Political Science
Faculty of Law, University of Montpellier
France07-2018
Skills
- Market research
- Data analysis
- Brand marketing
- Go-to-market strategy
- Cross-functional teamwork
- Strategic communication
- Project management
- Problem-solving
- Presentation and public speaking
- Adaptability in fast-paced environments
Languages
- French: Native
- English: Bilingual
- Japanese: Lower Intermediate
Accomplishments
UK Country Scholarship, Lancaster Departmental Scholarship and High Potential Fulgoni Scholarship (2021)
Affiliations
- Delivered multiple market research and marketing masterclasses to gaming studios and tech accelerator programs (2023-2025)
- CIM (Chartered Institute of Marketing) Affiliate Studying Member (2021–2022)
- Completed an 8-month HR marketing internship at Mitsubishi Fuso in Japan (2020)
- CIM (Chartered Institute of Marketing) Affiliate Studying Member (2021–2022)
- Completed an 8-month HR marketing internship at Mitsubishi Fuso in Japan (2020)
Timeline
Product Analyst Manager
GameAddik
07.2025 - Current
Product Marketing Manager
GameAddik
10.2024 - 07.2025
Marketing Coordinator
GameAddik
03.2023 - 10.2024
Communications and Marketing Manager
GamePlay Space
09.2022 - 12.2022
Webmarketing Project Manager
Digitad
11.2021 - 09.2022
Master Of Science (MS) - Marketing
Lancaster University
Master Of Business Administration (MBA) - Business, Specialization in Asia
École Normale Supérieure De Lyon
Bachelor Of Science (BS) - Political Science
Faculty of Law, University of Montpellier