Manisha Srivastava

• Lead end-to-end merchandise planning and execution for seasonal apparel collections, ensuring alignment with trend forecasts and brand positioning.

• Collaborate cross-functionally with design, sourcing, planning, and logistics teams to deliver collections on time and within budget.

• Manage assortment planning, SKU rationalization, and pricing strategies to optimize category performance and achieve margin targets.

• Review weekly sales data and WIP reports to make agile decisions on reorders, markdowns, and supply chain adjustments.

• Maintain robust vendor relationships, driving cost negotiations and ensuring on-time sample approvals, quality, and compliance adherence.

• Utilize advanced Excel and PLM systems to monitor production calendars, analyze sales trends, and support data-driven merchandising decisions.

• Managed end-to-end sourcing and merchandising operations for Joe Fresh, Walmart, Giant Tiger and TJ Maxx for seasonal apparel categories with timely execution of purchase orders and delivery.
• Partnered with design, logistics, and planning teams to align product development timelines with merchandising goals.
• Leveraged Excel-based analysis for sales trends, vendor scorecards, and WIP tracking to inform buys and mitigate delays.
• Oversaw all sample approvals and maintained records of quotes, ITPs, and internal testing for compliance and quality assurance.

• Developed and implemented merchandise strategies, increasing category sales by ~$15M annually.
• Managed cost negotiations and optimized vendor base across multiple countries, achieving 20% cost savings and faster turnaround.
• Collaborated with international buyers and vendors for effective production planning and calendar management.
• Provided technical inputs on design and fit; drove assortment alignment with seasonal trends and market needs.

• Handled customized sourcing and quality control for licensed brands (Nike, Puma, Roots 73), across a $15M portfolio.
• Ensured product compliance by evaluating Proto/PP/TOP samples and managing lab testing protocols.
• Enforced vendor SOPs and managed on-time delivery via strategic planning and execution oversight.

• Led Walmart Canada private label business ($7M), coordinating design, sourcing, and production across key apparel categories.

• Managed $5.8M business across apparel and home furnishing categories.
• Brands included Nautica, Brooks Brothers, Pea in the Pod, and more – liaised with 13 vendors across major Indian sourcing hubs.