Manisha Das

Store Development

• Opened 120 stores in 5 months of employment with Specsavers
• Work closely with Head of Trade, Development, Operations, Training Manager, Buyer, Supply chain etc

Merchandising

• Effective merchandising management (seasonal/demographic merchandising)
• Liaise with the retail, business development and marketing teams to ensure execution at store level exceeds expectations
• Create better understanding of the link between effective merchandising and influencing product mix/sales
• Provide merchandising communications and training support
• Define and manage the process of communicating plans to store partners and teams
• Manage any store requests relating to their merchandising queries

Point of Sale (POS)

• Define and agree with marketing in-store POS requirements
• Provide guidelines to stores on how to execute POS and related everyday low price/campaign materials
• Monitor and manage POS stock levels
• Manage the POS suppliers to ensure we are using the most effective and cost-efficient suppliers
• Manage POS budget

Merchandising Communications

• Define and deliver effective merchandising communications to stores and internal stakeholders through the different channels
• Produce and maintain a comprehensive merchandising guides for stores

Cross-Functional Work

• Demonstrated ability to build strong professional relationships with partners and colleagues
• Proactively demonstrate and encourage team collaboration with the product, marketing and retail teams
• Continuously engage with other regions about merchandising to learn and share amongst the Specsavers network

Other

• Active member of the product team, contributing towards continuous improvement and always striving to put the customer first
• Search for new ways to improve merchandising standards from reading trade publications, IT solutions, guides and practical learning
• Work on any new or existing projects within the product team that contribute to the success of Specsavers growth
• Actively manage and lead team members to improve their performance and clarify own expectations of performance and provides constructive feedback and advice
• Delegated work to staff, setting priorities and goals.
• Remained calm and professional in stressful circumstances and effectively diffused tense situations.
• Completed thorough opening, closing and shift change functions to maintain operational standards each day.
• Recruited and trained new employees to meet job requirements.
• Planned and led team meetings to review business results and communicate new and ongoing priorities.
• Interviewed prospective employees and provided input to HR on hiring decisions.

• Supervising Tsawwassen Mills, Guildford Town Cener and Metropolis shopping Centre,s Marketing and Visual activations.
• Wrote social media content to increase engagement with customers.
• Oversaw social media and digital marketing strategy to increase brand exposure and audience engagement.
• Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
• Tracked and analyzed social media and online marketing initiatives.
• Posted new content for products and services when managing marketing and release calendars.
• Generated interest for new and upcoming product and service releases by managing social media accounts.
• Developed targeted strategies and project plans to drive vision and enhance business value.
• Employed storytelling for digital content and developed unique campaigns to promote brand engagement.
• Improved short- and long-term digital marketing strategies.
• Manage shopping mall's Marketing activations under Beedie/JLL standards.
• Represented company at local and trade association meetings to promote products.
• Managed creation of marketing materials, collateral and sales support tools.
• Conducted thorough market research to obtain detailed understanding of consumer needs and trends.
• Delivered compelling sales presentations to demonstrate expert product knowledge.
• Generated monthly performance metrics and analytical reports, reviewing and communicating marketing campaign successes to clients.
• Work closely with Ryan Beedie- President, To determine, activate, and achieve the annual Industrial Marketing Strategy & Communication plan in accordance with stated corporate and divisional objectives via the activation of an OGST plan
• Manage the implementation of key industrial, residential, commercial and corperate-specific marketing and communication initiatives including regional and national advertising campaigns, press releases, and other media opportunities
• Manage Beedie’s social media channels: Facebook, Instagram, Twitter, LinkedIn, and WeChat while working with a third-party social media consultant
• Manage the implementation of regional and national corporate giving and industrial-specific sponsorship campaigns
• Manage the execution of all Beedie Industrial events
• Manage the design and implementation of effective marketing toolkits, brochures, swag, etc.
• For the Industrial team to utilize
• Manage the creation and distribution of email marketing campaigns through Beedie’s internal CRM and Email Marketing software
• Manage the evolution and maintenance of the Industrial segment of Beedie’s Corporate website
• Track and advocate for new market trends specific to platforms, technologies, and marketing tools
• Oversee all project marketing execution through the sales cycle including the development of project marketing/sale strategies and budgeting, right through to project naming and brand design, collateral suite creation, and sales campaign activation
• Manage Beedie’s marketing team and associated project listing teams to ensure all external-facing marketing campaigns and collateral are executed at an industry-leading standard
• Oversee the Sale & Lease proposal workflow and editing process
• Advocate the importance of the Beedie brand, consistency of messaging, and quality marketing solutions
• Ensure Beedie’s visual guidelines and standards are adhered to and all marketing collateral and activities are aligned to our brand position and standards
• Continuously identify and act on new opportunities for audience growth and brand awareness, through the further development of external communications to enhance brand presence
• Act as a Marketing team leader and inspire all members, through leading by example, to contribute fully to the achievement of objectives laid out in annual departmental and individual goals
• Provide mentorship to team members through team building and maintaining a culture of growth, development, loyalty, and engagement
• Work with the Senior Marketing Manager, Industrial to conduct an annual audit of existing communications strategies, messages, and tactics to ensure consistency with the Industrial division’s business objectives
• Advocate for and facilitate the sharing of best marketing practices across all offices
• Monitored advancements in social media and technology, working with marketing teams to adopt new platforms and facilitate integration into marketing plans.
• Built network of social media influencers, including celebrities, bloggers and companies to increase brand exposure.

• Managed entire shopping experience for client, putting together outfits and providing personalized style tips.
• Opened 1st ever POWER STORE in Footlocker Canada History during COVID (20 Million dollar store).
• Created window and in-store displays for retail businesses and managed store overall appearance to market products effectively, deliver visual appeal and stimulate sales.
• Inspired and trained team members in both creative and logistical aspects of visual merchandising, equipping colleagues to design and implement innovative displays.
• Aligned visual merchandising strategies and products with company messages, target audience and marketing goals.
• Collaborated with assistant merchandisers to draft, design and develop new project and display ideas and presented results to supervisors.
• Produced various design layouts for window, interior and sign displays and floor plans.
• Changed and adjusted displays for new product launches, seasonal changes and different themes.
• Drove and tracked schedules for visual displays and spearheaded new system for systematically updating, refreshing or renewing designs and displays.
• Directed internal and external labor teams in physical merchandising setup and drove acquisition of supplies and accessories.
• Placed prices and descriptive signage to enhance displays and promote items.
• Created retail displays to highlight particular products and drive sales according to corporate strategy.
• Enhanced store and display appearance utilizing seasonal promotions and trends to drive strategy.
• Built effective partner store relationships to improve customer satisfaction.
• Promoted new product releases and limited edition items to drive sales.
• Supervised up to 250 employees on merchandising team.
• Managed visual displays for Footlocker US, Footaction, Lady's Footlocker, Kids Footlocker, House of Hoops, Flyzone company to drive exposure and increase revenue.
• Met and exceeded quarterly sales quotas by 85%.
• Marketed other items, including jewelry, shoes and hats, that would complete outfits or boost new wardrobes.
• Created mood boards by researching current fashion trends and competitor activity.
• Styled hair to enhance appearance and increase dramatic effect of garments on display.

• Placed prices and descriptive signage to enhance displays and promote items.
• Created retail displays to highlight particular products and drive sales according to corporate strategy.
• Enhanced store and display appearance utilizing seasonal promotions and trends to drive strategy.
• Promoted new product releases and limited edition items to drive sales.
• Presented updated floor plans and design strategy to store management.
• Monitored and reordered inventory items to fulfill displays and executed design changes to align with available inventory.
• Consulted with management and advertising teams to plan optimal promotions.
• Taught sales staff to properly coordinate clothing racks and counter displays to maximize promotional effectiveness.
• Put together displays and layouts throughout store to promote trends and current sales items.
• Created and provided marketing material to meet business needs.
• Collaborated with sales teams to strengthen client relationships and generate new revenue opportunities.
• Engaged with social media followers and promoted products and events through giveaways and promotional sales.
• Organized development and implementation of diverse marketing campaign collateral, including videos, social media posts and blogs.
• Used Google and Facebook Analytics to determine campaign performance and adjusted strategy to meet objectives.
• Assessed company website and implemented improvements to drive traffic and revenue.
• Increased revenue potential by promoting and facilitating opportunities for establishing guest relationships and ensuring customer retention.
• Produced promotional event marketing collateral, communicating with clients to assess needs and provide project updates.
• Promoted success by managing comprehensive advertising and marketing strategies, including resource allocation management, relationship building and cost estimation.
• Developed scripted ad content to enhance client marketing strategies.
• Oversaw consistent application of company standards for all marketing collateral.
• Planned and organized public relations and promotional events.
• Maximized outreach by implementing marketing strategies to grow customer base.
• Assessed marketing campaigns using key metrics and performance indicators.
• Expanded new businesses by developing powerful sales, advertising and marketing campaigns.

• Created window and in-store displays for retail businesses and managed store overall appearance to market products effectively, deliver visual appeal and stimulate sales.
• Inspired and trained team members in both creative and logistical aspects of visual merchandising, equipping colleagues to design and implement innovative displays.
• Collaborated with assistant merchandisers to draft, design and develop new project and display ideas and presented results to supervisors.
• Produced various design layouts for window, interior and sign displays and floor plans.
• Changed and adjusted displays for new product launches, seasonal changes and different themes.
• Aligned visual merchandising strategies and products with company messages, target audience and marketing goals.
• Drove and tracked schedules for visual displays and spearheaded new system for systematically updating, refreshing or renewing designs and displays.
• Orchestrated compelling visual merchandising strategy throughout major department store chain with multiple retail outlets, boosting customer traffic and sales volume 86%.
• Managed, planned and executed trade show floor layouts using space planning software and monitored display effectiveness in generating sales and sales leads.
• Directed internal and external labor teams in physical merchandising setup and drove acquisition of supplies and accessories.
• Placed prices and descriptive signage to enhance displays and promote items.
• Organized engaging front-facing displays to capture customer interest and drive revenue growth.
• Created retail displays to highlight particular products and drive sales according to corporate strategy.
• Enhanced store and display appearance utilizing seasonal promotions and trends to drive strategy.
• Built effective partner store relationships to improve customer satisfaction.
• Established and maintained proper high-traffic displays, resulting in increased sales.
• Promoted new product releases and limited edition items to drive sales.
• Presented updated floor plans and design strategy to store management.
• Monitored and reordered inventory items to fulfill displays and executed design changes to align with available inventory.
• Followed prepared sketches and planograms to arrange consistent shelves, racks and bins across various locations.
• Restructured merchandising strategy to promote high value and products.
• Developed creative visual merchandising campaigns to focus on selling older inventory.
• Consulted with management and advertising teams to plan optimal promotions.
• Supervised up to 25 employees on merchandising team.
• Taught sales staff to properly coordinate clothing racks and counter displays to maximize promotional effectiveness.