Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

Manisha Bhandari

Vaughan,ON

Summary

Marketing professional with global experience in product marketing, market research, and strategic planning. Expertise in developing and implementing data-driven marketing strategies that enhance engagement and boost conversion rates. Proficient in audience segmentation, content planning, and cross-functional collaboration, with hands-on experience in HubSpot, Salesforce, Brevo, Tableau, and Advanced Excel.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Email & Social Media Marketing Specialist

Buzz Internet Marketing Group
Concord, Ontario
05.2025 - Current
  • Planning, developing, and executing email, SMS, and social media campaigns to support brand awareness and lead generation goals.
  • Conducting audience segmentation and analyzing engagement data to optimize content, targeting, and send times.
  • Generating campaign performance reports (Open rates, CTRs, Conversions) to support strategic decision-making and optimize ROI.
  • Coordinating with the graphic designer to uphold cohesive brand messaging across platforms.
  • Managing campaign calendars, A/B tests, and marketing automation workflows for streamlined execution.

Marketing and Customer Service Coordinator

Microbix
Mississauga, Ontario
09.2024 - 12.2024
  • Executed email marketing campaigns utilizing Keap, enhancing engagement by 15%
  • Crafted engaging social media content across multiple platforms.
  • Streamlined NetSuite ERP order workflows, ensuring accurate and on-time delivery.
  • Coordinated customer inquiries through phone and email communication channels.

Marketing Coordinator (co-op)

Synerion North America Inc.
Toronto, Ontario
05.2023 - 12.2023
  • Increased qualified traffic by 25% and enhanced SEO rankings by three positions via the establishment of an extensive content library.
  • Increased LinkedIn follower growth by 30% and engagement rates by 10% via targeted social campaigns.
  • Oversaw CRM data management in HubSpot, enhancing data-driven email marketing campaigns.

Product Marketing Intern

IDEMIA
Paris, France
05.2020 - 07.2020
  • Conducted competitive market analysis across 10+ EMEA markets, identifying opportunities and emerging trends in smart chip and digital ID technologies.
  • Assessed market gaps and delivered data-driven recommendations for product enhancements.
  • Collaborated with cross-regional teams to develop product propositions and go-to-market strategies aligned with market demands.
  • Developed strategic reports and presentations to assist leadership in product positioning decisions.

Senior Market Research Associate

Phronesis Partners
New Delhi, India
01.2017 - 12.2018
  • Conducted market research and competitive analysis across 15+ industries, utilizing insights to inform client product strategies and business development initiatives.
  • Compiled in-depth market intelligence reports, analyzing industry trends, customer requirements, and competitor strategies.
  • Collaborated with cross-functional teams to develop data-driven marketing materials, decreasing turnaround time by 30%

Education

Graduate Certificate - Strategic Relationship Marketing

George Brown College
Toronto, ON
08-2024

Graduate Certificate - Marketing Management

Sheridan College
Mississauga, ON
08-2023

Master of Science - International Marketing And Business Development

SKEMA Business School
Paris, FR
08-2020

Skills

  • HubSpot and Salesforce
  • Brevo and Hootsuite
  • Google Analytics 4
  • Tableau
  • Advanced Excel and Microsoft PowerPoint
  • Adobe Creative Suite and Canva

Certification

  • Google Ads Search Certified
  • Google Digital Marketing & E-commerce Certified
  • Salesforce Business Administration Specialist
  • Data Analytics (BrainStation)

Languages

English
Full Professional
French
Limited

Timeline

Email & Social Media Marketing Specialist

Buzz Internet Marketing Group
05.2025 - Current

Marketing and Customer Service Coordinator

Microbix
09.2024 - 12.2024

Marketing Coordinator (co-op)

Synerion North America Inc.
05.2023 - 12.2023

Product Marketing Intern

IDEMIA
05.2020 - 07.2020

Senior Market Research Associate

Phronesis Partners
01.2017 - 12.2018

Graduate Certificate - Strategic Relationship Marketing

George Brown College

Graduate Certificate - Marketing Management

Sheridan College

Master of Science - International Marketing And Business Development

SKEMA Business School

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Manisha Bhandari