Manik Suri
Toronto,ON
Summary
- 10+ years of experience in digital and partnership marketing, specializing in planning, execution, and optimization of omnichannel campaigns across digital and traditional media.
- Strong project management skills, adept at leading cross-functional, multi-channel campaigns and ensuring delivery within tight deadlines.
- Experienced in aligning marketing strategies with brand and partnership performance goals, driving significant improvements in KPIs, ROI, and consumer engagement.
- Proven track record in managing multi-brand partnership initiatives and integrated marketing campaigns, with a focus on creative development, A/B testing, and performance optimization.
- Skilled in agency and vendor management, overseeing external relationships to deliver seamless partnership campaigns.
- Proficient with Facebook Campaign Manager, Google Marketing Platforms, Demand Side Platforms (DSPs), and data-driven decision-making.
Overview
16
16
years of professional experience
Work History
Media Strategy Manager
Loblaw Companies Limited
12.2023 - Current
- Developed and executed partnership marketing strategies for CPG clients, ensuring optimal use of offsite, onsite, in-store, and loyalty channels, driving increased customer acquisition and brand engagement.
- Led cross-functional collaboration with internal teams and external agency partners to deliver integrated, multi-channel campaigns aligned with brand and partnership objectives.
- Managed project timelines and workbacks, ensuring campaigns progressed on schedule and met budget expectations.
- Utilized A/B testing and advanced analytics to track campaign performance, driving continuous improvement and ensuring 20% growth in customer engagement.
- Oversaw the creation and optimization of partnership creative assets, ensuring alignment with consumer positioning and brand guidelines.
Digital Media Specialist
Allstate Insurance Company of Canada
03.2021 - 10.2023
- Spearheaded partnership marketing campaigns across display, programmatic, social, and video platforms, resulting in a 50% increase in lead volumes and a 20% reduction in cost per lead.
- Led the development of creative briefs and managed external agencies to execute cohesive and optimized partnership campaigns across multiple regions
- Developed performance tracking systems to measure campaign effectiveness, applying insights to future marketing initiatives and optimizing for higher conversion rates
- Managed and forecasted budgets for partnership campaigns, ensuring efficient allocation and strong ROI across $1.2MM media budget
Senior Media Planner
District Ventures Accelerator
09.2019 - 11.2020
- Led partnership marketing initiatives for various CPG clients, collaborating with external agencies to deliver innovative marketing campaigns that exceeded client goals.
- Managed day-to-day relationships with external media partners, driving cross-functional collaboration to execute promotional marketing campaigns.
- Delivered data-driven insights and recommendations, driving improvements in campaign ROI and customer acquisition.
Senior Media Planner
Dentsu Aegis Network
11.2016 - 09.2019
- Managed multi-region, multi-brand campaigns totaling over $9MM annually, delivering integrated marketing strategies for high-profile clients such as Barbie, Hot Wheels, and Fisher Price.
- Led creative A/B testing and optimization processes to improve campaign performance and alignment with strategic goals.
Marketing Manager
McDonalds
06.2014 - 07.2015
- Led media campaigns with external agencies, aligning consumer insights with integrated marketing strategies across TV, print, radio, OOH, and digital channels.
- Managed budget planning and reconciliation for partnership marketing initiatives, ensuring efficient allocation of resources.
Marketing Planning Manager & Executive
Mindshare
05.2008 - 07.2014
- Led strategic media planning and buying for clients such as Pepsi Foods (Lays, Doritos, Quaker, Cheetos) and Unilever (Laundry Category)
- Accountable for best-in-class media planning and buying, innovative thinking, and execution.
Education
MBA - Marketing, Entrepreneruship & Leadership
Amity University
New Delhi, India04.2008
Bachelor of Arts - Media Studies
Manipal Academy of Higher Education
Manipal, India05.2005
Timeline
Media Strategy Manager
Loblaw Companies Limited
12.2023 - Current
Digital Media Specialist
Allstate Insurance Company of Canada
03.2021 - 10.2023
Senior Media Planner
District Ventures Accelerator
09.2019 - 11.2020
Senior Media Planner
Dentsu Aegis Network
11.2016 - 09.2019
Marketing Manager
McDonalds
06.2014 - 07.2015
Marketing Planning Manager & Executive
Mindshare
05.2008 - 07.2014
MBA - Marketing, Entrepreneruship & Leadership
Amity University
Bachelor of Arts - Media Studies
Manipal Academy of Higher Education
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