Performance-oriented and experienced leader with strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and commitment to excellence. Accomplished Director of Sales offering 20 years of experience developing and maximizing top line. Diligent in building and retaining accounts by providing support and attentive service. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
27
27
years of professional experience
Work History
Director of Sales & Marketing
Radisson Hotel Vancouver Airport
01.2003 - Current
Developed comprehensive sales plans for business growth, resulting in significant market share expansion.
Spearheaded trade show participation to showcase products and services, generating valuable leads and networking opportunities.
Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
Mentored sales staff members on best practices for successful sales techniques, resulting in higher close rates across the team.
Managed sales promotions and marketing strategies on major social media sites.
Managed a high-performing sales team, providing regular coaching and training to enhance their skills and performance.
Cultivated long-term partnerships with key industry influencers, strengthening the company''s credibility in the marketplace.
Achieved sales goals and service targets by cultivating and securing new customer relationships.
Created and implemented effective marketing and sales strategies to increase customer engagement and revenue.
Built relationships with customers and community to establish long-term business growth.
Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Managed accounts to retain existing relationships and grow share of business.
Directed sales support staff in administrative tasks to help sales reps close deals.
Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
Collaborated with upper management to implement continuous improvements and exceed team goals.
Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
Organized promotional events and interacted with community to increase sales volume.
Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Sales Manager
Vancouver Airport Marriott Hotel
04.1998 - 12.2002
Handled group leads, ensuring a timely response, and client satisfaction.
Increased sales revenue by developing and implementing effective sales strategies.
Built long-lasting client relationships through excellent customer service and consistent followups.
Maintained relationships with top group accounts and found new ones by prospecting calls and attending networking events & trade shows.
Managed key group accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
Negotiated contracts with group accounts, ensuring the best pricing and terms for company profitability.
Attended industry events and conventions to expand sales opportunities.
Evaluated performance against goals on a quarterly basis.
Collaborated with Director of Sales to create targeted promotional campaigns, driving customer engagement and sales growth.
Achieved sales goals and service targets by cultivating and securing new customer relationships.
Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Collaborated with upper management to implement continuous improvements and exceed team goals.
Sales Executive
Executive Airport Plaza
10.1997 - 04.1998
Conducted daily sales calls to identify and generate new group leads for the hotel.
Prepared proposals and contracts.
Provided site tours to potential clients.
Exceeded sales quotas as assigned by the hotel.
Attended local and national trade events to increase awareness and sales.
Collaborated with other hotel departments to ensure the success of all groups and events in house.
Education
Bachelor of Science - Hospitality Management
Golden Gate University
San Francisco, CA
Skills
Management Skills
Revenue Growth
Pricing Strategy
Sales Presentations
Sales Coaching
Analytical Skills
Organizational Skills
Interpersonal Skills
Relationship building
Customer Retention
Languages
English
Native or Bilingual
Chinese (Cantonese)
Native or Bilingual
Chinese (Mandarin)
Limited Working
Timeline
Director of Sales & Marketing
Radisson Hotel Vancouver Airport
01.2003 - Current
Sales Manager
Vancouver Airport Marriott Hotel
04.1998 - 12.2002
Sales Executive
Executive Airport Plaza
10.1997 - 04.1998
Bachelor of Science - Hospitality Management
Golden Gate University
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KRISTEL DARKRISTEL DAR
RESERVATIONS SUPERVISOR/MANAGER ON DUTY at Radisson Hotel Vancouver AirportRESERVATIONS SUPERVISOR/MANAGER ON DUTY at Radisson Hotel Vancouver Airport