MANDY CLARK
Business Development
Victoria,BC
Summary
Dynamic senior sales, business development, and marketing leader with over 20 years of experience driving revenue growth and cultivating strategic partnerships across media, sports, and educational platforms. Proven track record in securing high-value sponsorships and nurturing brand relationships with prominent corporate partners. Expertise in identifying growth channels and building strategic alliances, supported by strong negotiation skills and market analysis to advance business initiatives. Recognized for a collaborative approach that emphasizes reliability and adaptability, consistently committed to achieving team goals while enhancing community engagement through impactful events.
Overview
25
25
years of professional experience
Work History
Business Development Consultant (Contract)
Avivo Biotechnologies
2025 - Current
- Built and managed an investor pipeline through targeted outreach.
- Identified and pursued new potential funding sources and strategies - public and private sector.
- Monitored project progress, ensuring alignment with strategic objectives and timelines.
- Conducted market research and analyzed industry trends to inform C-suite.
- Produced tailored documents for use in making business decisions and presentations.
Senior Account Manager
Corus Radio Vancouver
01.2014 - 01.2015
- President’s Award and Digital Award Winner (2015).
- Top account manager to achieve annual budget; exceeded prior year by 50%. Generated more new accounts than any other team member.
- Designed integrated and innovative marketing campaigns, including on-air, digital, and experiential activations.
- Developed and maintained strong client relationships to ensure satisfaction and retention.
- Coordinated cross-functional teams to deliver integrated marketing solutions for clients.
- Analyzed client needs and provided tailored recommendations to enhance service offerings.
- Managed account budgets, ensuring alignment with client expectations and company objectives.
- Oversaw project timelines and deliverables, ensuring on-time execution of client campaigns.
- Collaborated with internal teams to identify new business opportunities within existing accounts.
- Implemented process improvements that enhanced workflow efficiency across multiple accounts.
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
General Sales Manager
Rogers Radio Vancouver
01.2004 - 01.2010
- Increased revenues by 1,000,000 in year one.
- Built multi-platform brand partnerships aligned with a luxury lifestyle audience.
- Oversaw budgeting processes to ensure alignment with financial goals and forecasts.
- Implemented performance metrics to assess team effectiveness and individual contributions.
- Coordinated cross-departmental initiatives to streamline operations and improve service delivery.
- Led weekly sales meetings to review objectives, address challenges, and celebrate successes.
- Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing revenues.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
- Attended and created industry events to enhance brand awareness and sales opportunities.
- Built relationships with customers and community to establish long-term business growth.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Managed accounts to retain existing relationships and grow share of business.
- Developed key partnerships with local businesses to drive collaborative marketing efforts
- Mentored and trained sales team to enhance product knowledge and client engagement.
- Analyzed market trends to inform senior management and implemented new pricing strategies and promotional campaigns.
- Directed sales strategies to maximize revenue generation and market share.
Western Regional Sales Manager
Zoom Media
01.2004 - 01.2004
- Executed regional growth strategy.
- Exceeded $1M budget by 50%.
Account Executive
Z95.3 FM / CISL AM
01.1996 - 01.2004
- Managed $2M+ in advertising accounts.
- President’s Award Winner (1999, 2001).
Account Executive
Orca Bay Sports & Entertainment
01.1994 - 1996
- Generated $1M+ in sponsorship and ticket sales.
- Ranked #1 of 11 Account Executives.
Franchise Manager
Student Works Painting
01.1990 - 01.1994
- Managed team of 20 staff.
- Top 5 nationally in revenue and profitability.
- Named International Manager of the Year (1993).
Education
Masters of Public Policy - Public Policy
U of Saskatchewan
Regina, SK01-2029
Bachelor of Arts - International Relations
UBC
Vancouver, BC01-1993
Leadership Skills Certification - Business Management
Sauder School of Business
Vancouver, BC01-2008
Diploma - Creative Copy Writing 101
Wizard Academy
Austin Texas01-1996
Skills
- Client engagement strategies
- Professional networking
- Lead generation and development
- Product expertise
- Market research
- Cross-functional teamwork
- CRM management
- Data analytics
Languages
French
Professional Working
Timeline
Senior Account Manager
Corus Radio Vancouver
01.2014 - 01.2015
General Sales Manager
Rogers Radio Vancouver
01.2004 - 01.2010
Western Regional Sales Manager
Zoom Media
01.2004 - 01.2004
Account Executive
Z95.3 FM / CISL AM
01.1996 - 01.2004
Account Executive
Orca Bay Sports & Entertainment
01.1994 - 1996
Franchise Manager
Student Works Painting
01.1990 - 01.1994
Business Development Consultant (Contract)
Avivo Biotechnologies
2025 - Current
Masters of Public Policy - Public Policy
U of Saskatchewan
Bachelor of Arts - International Relations
UBC
Leadership Skills Certification - Business Management
Sauder School of Business
Diploma - Creative Copy Writing 101
Wizard Academy