Mandela Johnson
Mississauga
Summary
I am a creative, entrepreneurial spirit with experience in communications & marketing, media relations and event management. I have had the opportunity to work with agencies, fast-paced festivals. As a natural extrovert, I excel at building relationships and working collaboratively across organizations. I have an underlying curiosity that drives me to continually uncover new strategic PR opportunities, contacts and ideas.
Overview
7
7
years of professional experience
Work History
Account Executive-Contract
Blue Door Communications
07.2024 - 12.2024
- Assisted with executing public relations strategies to meet clients' goals and objectives.
- Actively built and fostered relationships with relevant media, event organizers, influencers and business partners.
- Was accountable for daily project management and client deliverables, and managing critical paths and account activity
updates. - Wrote and disseminated communication materials (e.g. pitches, news releases, media advisories, etc.).
- Developed news angles, stories and pitches to further the client’s profile, products and services.
- Monitored and measured the success of campaign initiatives, create client reports, brief clients, and update them on
campaign and program status.
Freelance Podcast Producer
Freelance Podcast Producer
01.2020 - 01.2024
- Researched potential guests, reached out to them, and scheduled them to come on the podcast
- Prepared interview questions for guests for each episode
- Prepared episode topics
- Planned and executed a live podcast show in front of an audience
- Scheduled podcast episode roll-out in a timely manner
- Ensured podcast editing is completed on schedule with sound editor
- Maintained an episode upload calendar for various podcasts and uploaded content to various social media platforms such as Facebook, Instagram & Twitter
Communications Officer
CBC Radio Canada
01.2023 - 09.2023
- Maintained the CBC Media Centre, including updating the site with approved press releases, advisories and other PR materials
- Oversaw multiple accounts in my portfolio including CBC Gem, Podcasts, CBC Music and CBC Sports
- Managed the production and distribution of the CBC daily hotsheets to internal stakeholders across Canada
- Organized the intake, review and tracking of speaking invitations and opportunities for CBC talent
- Acquired assets for, wrote, and distributed the monthly and quarterly CBC Gem and Sports Highlights nationally to media
- Wrote and managed the distribution of the CBC sports highlights to national media
- Worked as part of the PR team to organize and manage logistics for CBC talent for media junkets and events, including booking travel, accommodation, ground transportation and/or lighting and other equipment for virtual events for talent; and manage talent call sheets and itineraries
- Worked closely with the marketing team to help plan and coordinate brand activations for events
- Was integral in the planning and execution of internal and external events, which included influencer relations, award shows, and music festivals
- Consulted with marketing team on which targeted influencers CBC should work with, as well as built influencer list from scratch
- Provided event execution support, including talent wrangling, event set up and tear down, as well as ensuring events/red carpets ran on time
- Updated CBC media lists and organize and measure all CBC media coverage and produce timely, detailed and accurate reports
- Responded to requests for information from media and designated appropriate spokespeople and information sources
Account Executive
Black Coffee Communications
06.2020 - 10.2021
- Responsible for media outreach for Culture days
- Crafted pitches and edited press releases for media distribution
- Ensured media lists were kept up to date
- Researched potential media outlets for pitching and promotional opportunities
- Participated in strategy meetings to further promote culture days
- Utilized Meltwater for client reporting
Associate Media Planner Intern
GTB
01.2020 - 04.2020
- Created social media content calendar for Ford Canada campaigns and scheduled social media posts via Hootsuite for Instagram, Facebook and Twitter
- Assisted in keeping track of media budgets & blocking chart maintenance
- Created media briefs for the buying team and participated in media planning meetings
- Generated trafficking sheets to ensure creatives got to market in a timely manner
- Was responsible for taking the lead on research for national experiential marketing campaign for Ford Canada
- Created slide deck for potential Ford Canada partnership investments with national events
- Created work-back schedules to ensure deliverables from internal teams are met in a timely manner
Media Monitoring Specialist
Meltwater
06.2019 - 12.2019
- Produced daily executive summaries for various clients
- Researched current relevant media coverage for clients
- Communicated with clients to ensure their needs were met
- Ensured all executive summaries were sent out in a timely manner
Member Services Advocate
Bond Brand Loyalty
12.2017 - 06.2018
- Guided members through their online Scene Rewards profiles
- Assisted in trouble-shooting technical issues online in regard to website difficulties and passwords
- Awarded members Scene points redemptions where applicable
- Dealt with inbound calls from members regarding questions about their loyalty program
Corporate Communications Intern
Kaiser Lachance Communications
08.2017 - 11.2017
- Conducted daily media monitoring duties via the MRP and Meltwater media monitoring tools
- Effectively managed project workflow with team members to ensure project deliverables were met in a timely manner
- Provided weekly work-back schedule updates at team meetings to ensure client deliverables were met
- Crafted concise and impactful press releases and media pitches
- Contributed to the Kaiser Lachance blog
Education
Bachelor of Public Relations - Hons
Humber College
06.2017
Special Event Planning - Destination Tourism
George Brown College
06.2010
Skills
- Media Relations
- Project Management
- Social Media Management
- Blog Writing
- Event Coordination
- Event Execution
- Crafting Press Releases
- Pitches
- Marketing
- Podcast Producing
- Customer service
- Written and verbal communication
Languages
Timeline
Account Executive-Contract
Blue Door Communications
07.2024 - 12.2024
Communications Officer
CBC Radio Canada
01.2023 - 09.2023
Account Executive
Black Coffee Communications
06.2020 - 10.2021
Freelance Podcast Producer
Freelance Podcast Producer
01.2020 - 01.2024
Associate Media Planner Intern
GTB
01.2020 - 04.2020
Media Monitoring Specialist
Meltwater
06.2019 - 12.2019
Member Services Advocate
Bond Brand Loyalty
12.2017 - 06.2018
Corporate Communications Intern
Kaiser Lachance Communications
08.2017 - 11.2017
Special Event Planning - Destination Tourism
George Brown College
Bachelor of Public Relations - Hons
Humber College
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