Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
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Manav Singh

Guelph,ON

Summary

  • Developed and executed marketing campaigns for Tetley, resulting in increased brand visibility and product sales
  • Utilized data analysis skills to extract marketing insights and provided strategic recommendations for improved campaign performance
  • Successfully managed the Tata Ethnic Project, showcasing strong project management skills
  • Played a pivotal role in the Tetley brand marketing team, contributing to the strategic positioning of products within the market.
  • Proficient in data analysis using tools such as Tableau, R Studio, and SQL, enabling data-driven decision-making

Overview

2
2
years of professional experience

Work History

Sales and Marketing Coordinator

Tata Consumer Products
05.2022 - 12.2022
  • Led the successful launch of the Tata Ethnic Project in Canada alongside the Foodservice Manager, driving revenue growth by introducing spices, tea, and ready-to-eat/ready-to-cook items
  • Developed and implemented comprehensive marketing strategies for Tetley and ethnic products, resulting in an increase in brand presence in Canada through social media and website promotion
  • Created compelling marketing collateral, including brochures, flyers, and email newsletters, to promote product launches and special promotions.
  • Analyzed and presented marketing data, contributing to an increase in profitability by informing data-driven business decision-making processes
  • Assisted in the organization and execution of marketing events, including trade shows and product launches, ensuring smooth logistics and high attendee engagement

Adminstrative Associate

Sovan Tradecom
07.2020 - 07.2021
  • Assisted manager with tasks including verifying export documents for 100+ shipments per month, filing 200+ documents per quarter, and tracking shipment details to ensure timely delivery
  • Collaborated with associates to prepare and present 10+ assignments and reports per year and successfully followed up on payments to maintain a 90% on-time payment rate
  • Solved an average of 5 workflow disruptions per month, resulting in a 15% increase in efficiency

Education

Bachelor of Commerce - Marketing Management (Co-op)

University of Guelph
Guelph, ON

Skills

  • Project Management
  • P&L Management
  • Administering Social Media Accounts
  • Social Media Content Creation
  • Campaign Implementation
  • Launch New Products
  • Microsoft Office
  • Tableau
  • SQL
  • R Studio

Affiliations

Marketing Manager, 05/2022 - 04/2023

Accounting Students’ Association - Guelph, ON

  • Planned marketing materials and strategies which grew engagement with the student population
  • Assisted in the management of social media platforms, causing a 7% increment in participation
  • Made graphics to be used for social media and other promotional channels
  • Facilitated the successful rise of all ASA events, campaigns and initiatives resulting in massive attendance from students and professionals
  • Produced valuable and engaging content on social media, which caused a boost in student engagement


Director of Corporate, 05/2023 - Present

Government, Economics, and Management Student Association - Guelph, ON

  • Spearheaded the development and execution of a comprehensive corporate relations strategy, fostering partnerships with local businesses.
  • Successfully secured and managed corporate sponsorships and partnerships, resulting in an increase in funding for student initiatives.
  • Collaborated with student organizations to identify sponsorship opportunities and ensure alignment with their goals and objectives.
  • Organized and hosted networking events, workshops, and information sessions to connect students with potential employers and sponsors

Timeline

Sales and Marketing Coordinator

Tata Consumer Products
05.2022 - 12.2022

Adminstrative Associate

Sovan Tradecom
07.2020 - 07.2021

Bachelor of Commerce - Marketing Management (Co-op)

University of Guelph
Manav Singh