Manasi Dhir

SGS & Co is Industry leader in integrated packaging and marketing production company. Having presence since last 70 years, offices in 6 continents and 40+ countries, houses 5000+ employees. https://www.sgsco.com

• Key member of Project Management team, facilitating projects from briefing to completion phase of client's marketing deliverables (packaging artwork and design needs)
• Review all project requests, schedule, and plan accordingly with studio
• Accountable to understand client, brand style guide, internal processes and brief ahead to relevant internal teams (across functions/departments/network and studio), to action and deliver output and
• Tools and technology: enterprise home developed MIS system (MySGS), FileMaker Pro and DAM

Britannia Industries is one of India's leading FMCG companies with over 100 years of legacy. It is among the most trusted food brands, and manufactures India's favorite brands like Good Day, Tiger, NutriChoice, Milk Bikis and Marie Gold which are household names in India.http://britannia.co.in

Encept is Asia’s leading specialist packaging brand management agency - part of a diversified $ 350 mln. transnational – the enpee group https://www.enceptglobal.com

• Plan, organize, direct, control, evaluate and coordinate client's marketing activity, campaign deliverables (packaging artwork, design, e commerce images, A plus content, POSM/media pipe, integrated marketing production) to promote their products and services
• Acted as SPOC for marketing team (agency side) and others functions (packaging, R&D, Legal, Sourcing etc)
• Accountable for end to end ‘Packaging Design to Print' projects services including workflows and processes, financials, client relationship and satisfaction, business growth and profitability improvement
• Managed client objectives, budget, expectations, deliverables, timelines and communicating changes, directions, amends to team members in studio
• Key Achievement: Delivered strategic business growth through upselling and cross-selling of services and building strong client relationship, achieved 100% growth
• With Client First approach, won additional volumes by almost 50% for Unilever Singapore account
• Managed medium- to large-sized projects independently, from initiation through completion and then close
• Account handled: Britannia Industries, India (amongst top 5 FMCG in country), Unilever International - Singapore business, MTR foods, Lactalis, Zydus Wellness.

iMS Global is global agency with offices in 5 countries and is into creative, adaptive, digital, and productions https://imsglobal.agency

• Managed production of packaging artwork and CGI services for 'Unilever Global' for Europe, Asia, ANZ, India, SEA, China regions
• Kept project on schedule and within budget while serving as project leader
• Planning, scheduling (including upcoming, forecasted) and coordinating project activities to meet deadlines
• Training team for bringing efficiency, build training plan to fill gaps and make sure on implementation of CGI with help of global technical team
• Collaborated and partnered with key stakeholders in (iMS's global network) to determine project requirements, objectives and ensure campaign launches are successful
• Account handled: Unilever Global, Saralee ANZ, Quorn Foods UK

Craft Worldwide is a globally connected creative production business of over 1,300 makers specializing in content creation, digital, print, broadcast and transcreation. https://www.craftww.com

• Responsible for managing various creative production for company's key account Staples Inc. USA, Canada
• Directly working with onsite US based client spokes and building deep trusting relationship and act as bridge between offshore studio and client for creative services - Print (brochures, print ads, flyers), outdoor hoardings and digital (static e-banners, Gifs, animated video, 360 videos for various social media and e commerce platforms)
• Managing team of 10 designers and QA (lead, senior, junior and QA) in 2 shifts and ensuring team is successful, accountable in delivering assigned task
• Responsible for smooth and trouble-free project workflow from opening job, reviewing, delivering, closing and billing through system
• Identified short- and long-term business issues and flag it to leadership team
• Managed project status with eye for upcoming workloads and taking accountability of all tasks at hand
• Client calls to discuss ongoing project status - daily/weekly
• Training team for bringing efficiency, create training network with team to fill gaps and make sure on implementation of tools i.e., WorkFront, Proof HQ, Manage Plus
• Account handled: Staples Inc. US and Canada, Quill Canada.

Ronak Advertising is leading INS Accredited Ad Agency in Navi Mumbai; with over a thousand esteemed clients and four branches across INDIA, completely equipped with all kind of media – Press, Outdoor, Radio, TV, Below-the-line (BTL). https://ronakadvertising.com

• Act as liaison between client and agency to ensure meeting client objectives are met
• Responsible for working with sales team to onboard and integrate new clients and developing existing client relationships
• Brief, plan, direct and deliver creative tasks (advertising material) for key accounts and ensuring timelines are met
• Meeting and calling client/s on regular basis to discuss forecast and action plan of their marketing activities through media buying (outdoor, print, radio), designing ads, and then activating, releasing through planned media
• Copywriting for various print and outdoor advertisements, involved in brainstorming session with creative team to get desired copy, design output
• Account handled: various local clients.