MANAS BHATIA
Burlington,Canada
Summary
Experienced with strategic sales planning, consistently identifying and capitalizing on market opportunities. Utilizes data-driven insights to inform decision-making and drive sales performance. Track record of cultivating strong client relationships and leading teams to achieve ambitious sales targets.
Overview
19
19
years of professional experience
Work History
Director of Sales
Kerry Group
06.2023 - Current
- Head of sales and strategy for Bio-K+ (Leading Probiotics) for the Canada.
- Responsible for building and leading an entrepreneurial team that includes both key account managers and territory managers, developing our sales strategy, and positioning and promoting BioK+ product portfolio.
- Rebuilt strong relationships with key accounts such as LCL/SDM, Sobeys, Metro Group after 1 year of supply disruptions, coupled with SAP integration.
- Listed first listing at Costco, followed by strong endcap promotions
- Built a very strong relationship with Sobeys group, resulting in becoming at JBP partner in 2025.
- Identified new revenue streams by exploring untapped market segments in Western Canada and Natural segment.
- Increased sales revenue by +45% by developing and implementing strategic plans and setting performance goals for the sales team.
- Launched new product segments successfully into the market, coordinating marketing initiatives and comprehensive sales campaigns.
- Established strong partnerships with industry influencers to expand brand recognition and drive business growth.
Head of Sales
Truss Beverage Co.
10.2021 - Current
- Company Overview: Molson Subsidiary
- Responsible for leading the sales team and developing in-year and 5-year sales and customer strategy
- Lead Revenue Growth Management, Go-to-Market Strategy, Customer and Field Sales team
- Responsible to establishing sales targets and build full year growth pillars to align with company targets/objectives and lead the sales team to execute the full year strategy
- Responsible for short and mid term sales forecast across multiple regions
- Key Member of the cross functional team, responsible for developing and executing innovation plans
- Member of SLT, responsible to managing sales team resources and enhancing the company culture
- Molson Subsidiary
Team Lead: Loblaws
RB
04.2020 - 10.2021
- Company Overview: Reckitt Benckiser
- Responsible for 75% of Loblaws national business at Reckitt, including the Lysol mega brand
- Led the team to outperformance in 2020, delivering +30% net revenue, +800 bps share & strong profit growth while delivering on customer expectations during a period of high ambiguity
- Developed a model to drive sustainable growth on air care via predicting the consumer journey of Air Wick brand shopper & leveraging captive systems
- This has since become an integral part of the national Go to Market playbook to increase brand and segment household penetration
- Delivered the most profitable Holiday program at Loblaw vs
- Last 3 predecessors over 5 years
- Reckitt Benckiser
National Account Manager: Sobeys
RB
01.2019 - 04.2020
- Company Overview: Reckitt Benckiser
- Award: Customer Team of the Year: 2019
- Successfully transformed the Sobeys National business, leading the transition from regional to national execution at Reckitt, while delivering strong NR (+10%) and GM (+9%) growth
- Created and executed a new strategy in Auto Dish category at Sobeys, which is now adopted at a Global landscape
- NR growth of +20%, GM growth of +12%
- Preferred vendor partner to help develop execution strategies for the E-commerce business platform
- Reckitt Benckiser
Category and Insights Lead
RB
08.2017 - 01.2019
- Company Overview: Reckitt Benckiser
- Award: Customer Team of the Year: 2018
- Key member of the sales strategy team, leading the development of shelf strategy & promotional pricing portions of the GTM playbook, working closely with Brand, Supply and Finance team
- Developed the customer/sku model to drive profit margin on segments by retailers
- Led Auto Dish Detergents and Laundry category strategies and insights for Canada (all channels) and led customer category management for Walmart and Costco
- Recognised for changing the perception and value of Reckitt’s category & consumer insights with strategic retailer partners
- Result: Advantage Survey Rating: +9 ranks from 13 to 4
- Developed the first category growth platform for Canada leveraging Canadian specific insights & working closely with the global team
- Market share growth on Finish auto dish +350 bps in 2018
- Set the Walmart team up for future success as a trusted category partner, starting with a major win via influencing without authority that led them to radically change modular flow and assortment and resulting in subsequent market share wins for Walmart and Reckitt
- Power user of LDIA, IRI, Nielsen, Numerator, Precima and other reporting tools
- Reckitt Benckiser
Senior Category Manager
Lucros Partners
09.2016 - 08.2017
- Company Overview: Shopper Intelligence
- Responsible for business development, building relationships with potential clients and selling the company’s expertise in sales and strategy management
- Secured Maple Leaf foods business and led the strategy for Greenfield Natural Meat business for U.S
- Worked with Webber Naturals (Natural Health Products Company)
- Accountable for the overall strategic direction and management with revenue exceeding $250 MM
- Shopper Intelligence
National Account Executive
Coca-Cola Refreshments
06.2012 - 01.2015
- Led the development and execution of national strategies that maximize profitability and share results through monitoring trade spend and introducing new categories and products
- Led the transformation of Canadian Tire supply chain ordering from EDI to DSD to support Coca-Cola’s distribution practice
- Achieved +30% of sales targets
National Account Manager (Zellers, Target)
Procter & Gamble
07.2009 - 06.2012
- Award: Scale Superstar 2011; for best-in-class execution of Corporate Scale Events
- Award: Power of You 2010; for developing a tool to on board of new account managers
- Team lead for retail merchandising projects
- Achieved +25% sales growth by improving OOS
Strategy and Technology Consultant
Architectural Audio India Pvt. Ltd.
09.2005 - 05.2007
- Joined the company in its start-up year
- Took responsibilities of a Lead project manager and technology consultant for corporate clients in India and Singapore
- Setup a new consulting division to offer value added services
- Increased revenue by 40
Education
MBA -
Schulich School of Business; York University
05.2009
B.Eng. (Computer Engineering) -
PICT; Pune University
06.2004
Skills
- Customer engagement
- P&L ownership
- 5P excellence
- Category management
- Sales strategy
- Negotiation
- Mix management
- People Leadership
- Visual merchandising
Languages
Hindi
Native or Bilingual
English
Native or Bilingual
Timeline
Director of Sales
Kerry Group
06.2023 - Current
Head of Sales
Truss Beverage Co.
10.2021 - Current
Team Lead: Loblaws
RB
04.2020 - 10.2021
National Account Manager: Sobeys
RB
01.2019 - 04.2020
Category and Insights Lead
RB
08.2017 - 01.2019
Senior Category Manager
Lucros Partners
09.2016 - 08.2017
National Account Executive
Coca-Cola Refreshments
06.2012 - 01.2015
National Account Manager (Zellers, Target)
Procter & Gamble
07.2009 - 06.2012
Strategy and Technology Consultant
Architectural Audio India Pvt. Ltd.
09.2005 - 05.2007
B.Eng. (Computer Engineering) -
PICT; Pune University
MBA -
Schulich School of Business; York University
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